Digital Marketing
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Is Content the New Currency?

Is Content the New Currency? | Digital Marketing | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.
Ivan Hernandez's insight:

5 Reasons Why Content is The New Currency

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The Converged Media Imperative: How Brands Must Combine Paid, Owned...

Advertising and media are converging. The results will disrupt how companies must deploy their marketing efforts. Marketers, and their agency partners must conv
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SoLoMo And The Future Of Mobile Technology

SoLoMo And The Future Of Mobile Technology | Digital Marketing | Scoop.it
SoLoMo social location and mobile is a trend larger than any one app or company and it will encompass every industry on the planet. What we're seeing...
Ivan Hernandez's insight:

"SoLoMo (social - local - mobile) is a trend larger than any single app or company, and it will encompass every industry on the planet"

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The Truth About What Works in Digital Marketing

The Truth About What Works in Digital Marketing | Digital Marketing | Scoop.it
does it sell soap at all? that head-scratcher is cropping up more often from major and minor players in packaged goods. the answer is yes, but it's taken a long time to divine it.
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The Power And Disappointment Of Digital Marketing

The Power And Disappointment Of Digital Marketing | Digital Marketing | Scoop.it
Everything is digital. I've been banging that drum for well over a decade now. At first, it was heresy, then it was wishful thinking and now it is suddenly becoming a reality. You know it's a reality when traditional advertising...
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