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Top 8 Dos and Don’ts of Social Media Marketing

Top 8 Dos and Don’ts of Social Media Marketing | Digital Marketing | Scoop.it
1. DO: Have A Page Not A Person Many companies have both a Facebook page and also a person registered under the company name, for example:  Benny’s Shoe Repair page and Benny Shoe Repair (person). ...
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7 Things Businesses Must Not Do on Facebook | iRISEmedia.com

7 Things Businesses Must Not Do on Facebook | iRISEmedia.com | Digital Marketing | Scoop.it
Facebook is a good tool for Social Media Marketing, unless you make some mistakes. Here are 10 taboos that you should avoid when posting.
iRISEmedia's insight:

Facebook etiquette 101 - a must read for social media junkies. 

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20 LinkedIn Tips for B2B Social Media Success | Social Media B2B

20 LinkedIn Tips for B2B Social Media Success | Social Media B2B | Digital Marketing | Scoop.it
Personal Profiles


1. Use a professional-looking photo that is tight and well-lit with limited background distractions. (Source)


2. Customize your website listings. (Source)


3. Use LinkedIn to follow up after other communications. (Source)


4. Teach LinkedIn strategy and tactics to your employees. (Source)


5. Endorse others first and endorse fairly. (Source)
Company Pages


6. Choose keywords in your company description that your potential customers might look for. (Source)


7. Target your posts by Industry or Location. (Source)


8. Build followers for your LinkedIn company page. (Source)


9. Amplify through your network. (Source)


10. Monitor and focus your efforts. (Source)


Networking


11. Use “Tags” to categorize your connections. (Source)


12. When you think it could benefit your business, ask your contacts for introductions to their contacts. (Source)


13. Understand the psychological needs of people on LinkedIn when connecting with them. (Source)


Groups


14. Have sales reps join industry and local LinkedIn Groups. (Source)


15. The best groups have discussion topics that do not always begin with blog article links. (Source)


16. Send messages to a large number of people for free. (Source)
Lead Generation


17. Target searches for keywords you’ve identified as central to your business. (Source)


18. Create free banners on your products/services page. (Source)
LinkedIn Advertising


19. Each element must attract the audience you’re targeting and inspire people to click on the ad. (Source)


20. Create a special landing page just for LinkedIn ads. (Source)


Via Nigel Ohrum, Marshall Van Fleet
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Online Advertising - Facebook vs. Google | iRISEmedia.com

Online Advertising - Facebook vs. Google | iRISEmedia.com | Digital Marketing | Scoop.it
The battle between Facebook and Google ads rages on. It can be difficult for businesses to decide which network to focus their online advertising campaigns on.
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Digital Media - Sliced Bread Turns 86 Today! | iRISEmedia.com

Digital Media - Sliced Bread Turns 86 Today! | iRISEmedia.com | Digital Marketing | Scoop.it
Digital Marketing - These 3 brilliant innovation seem to have won the honour of being “the greatest things since sliced bread.”
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The Awesome Short Cutts to SEO | iRISEmedia.com

The Awesome Short Cutts to SEO | iRISEmedia.com | Digital Marketing | Scoop.it
There is now a site called The Short Cutts, which organizes all of Matt Cutts videos into an easily usable resource for the SEO geek.
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Duplicate Content Detection Tools - SEO | iRISEmedia.com

Duplicate Content Detection Tools - SEO | iRISEmedia.com | Digital Marketing | Scoop.it
These SEO friendly tools will help you identify if Google and other search engines are seeing duplicate content.
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