As local marketers, most of us know how to set up a Google Places for Business account or create a Facebook Page. But, these are not the only accounts you should be creating in order to get the full benefit of your local SEO campaign.
The Marketing Automation Alert delivers a constant stream of marketing knowledge from many different sub-disciplines, sometimes significant, sometimes minor, but all with the thought in mind that the information will be of value to you. How much value? That depends…on what you do with it. One bit of advice from one post may be earth-moving, while to another it could barely shake a blade of grass. Only one way to determine: test. Test. TEST. So everything you absorb must first pass through the grain of salt filter and proven to be useful, and the only way to do that is to test and measure. Don’t take the author’s word for it…ever.
Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:
Salesforce CEO Marc Benioff: "We want to create the future.
Q: You’ve said you’re confident that your most recent acquisition, the $2.5 billion purchase of ExactTarget, a cloud marketing platform provider, is going to be a success. Why?
Somebody needs to be the platform that connects all these customers to these companies. I call it a one to one customer platform….I look at companies that have these connected products. It could be a toothbrush. It could be an ExactTarget customer already like Microsoft that has the Xbox 360 connected to…The reality is we’re moving into a multi-customer touch-point environment. That is the customer touch-point is prolific and changing and evolving. And you the company – Toyota, BofA, News Corp, whoever — you need to be able to have this consistent relationship with the customer wherever they you are…
When I saw ExactTarget transforming consumers into customers, that’s when I said that’s very aligned with our vision. They’re doing it from a pure marketing perspective and we’re doing it from a sales and service perspective…This is what we need for the next generation of Salesforce.com.
In that case, we’re buying for growth because we want to grow into marketing…In 24 months, our marketing product line will do $ 1 billion in revenue because we’ll be able to put these marketing assets together in a very unique, very compelling way. Our goal as a company is to be that customer company. We want to be the company that you turn to connect your customers with you, and that means you have to do it in sales, you have to do it in service, and you have to do it in marketing.
More and more organizations are spending lots of time and resources on social media every day. Yet they seem oblivious to the key element that can impact their success the most: their employee base.
When’s the last time someone from your IT department participated in a Twitter chat on industry developments while at work? Or has anyone from your accounts payable team liked your brand’s Facebook page? Or when was the last time someone from your sales team answered a question on Quora?
Unfortunately, none of these scenarios are happening very often at most organizations. And it represents a huge missed opportunity in social media.
Fostering a social media friendly workplace will encourage employees to participate in the conversation happening online in their professional capacity. Doing so will not only extend the brand’s reach, but also contribute to the development of employees.
Below are a few tips to help your organization tap into its employees to boost its social media efforts:
1. Assess employee social media knowledge
2. Teach them a thing or two about social
3. Cultivate a social media friendly workplace
5. Set ground rules
6. Have middle management approve and support.
7. Include participation as a part of KPIs.
8. Determine how to close the loop, i.e., how that which is learned is brought back into the company.
9. Accept the fact that not everyone will want to participate.
10. Exercise patience.
6-10 is my take based on experiences with employee involvement. And when you consider 6-10, is it worth the effort?
Implement these 3 user testing tactics to your landing page and you'll increase your conversion rate and find new A/B testing inspiration.
User testing is not about boringness or lab coats, it’s about putting a computer in front of real people and learning from what they do.
But, the proof is in the pudding, so here are three ways that you as a marketer can benefit from user testing:
1) Find Out What People Do Before They Visit Your Landing Page
Analytics tell you all about someone once they’re on your landing page, but what about everything they do before they arrive? Out of all of the possible sites, why did they choose yours?
If you can have a deeper understanding of WHY people are coming to you, then you can use that information to give your visitors an even better experience.
2) Learn From Similar Landing Pages
Often times you can learn just as much (or more) from watching people use landing pages that you’re not responsible for. You’ll generally be less defensive, and more open to some great feedback.
3) Start With Wireframes
Next time you’re going to create a new landing page, don’t wait until it’s designed and developed to get it in front of real people. Instead, save your company time and money by testing the wireframes.
Hell, I'd love pre-launch user testing. However, it's very often a luxury that we cannot afford (clients, us, you, etc.). But for those with significant campaigns coming up, you may want to explore this approach. And you may want to apply this approach to your new web site (or redesign).
Just a few months ago, Pinterest took a big step forward in its utility for businesses by providing free access to its own suite of analytics tools. I’ve excitedly dug in to understand the new data and am now even more convinced that Pinterest is the first social media channel made for marketing.
Insight 1: Viral Nature of Pinterest Turbo-Charges Reach
The first test revealed that the average reach per follower on Pinterest is 12.2 over a 30-day period. That means that, on average, a brand’s followers saw 12.2 of that brand’s pins during this 30-day period.
Insight 2: Click-Through Is Close To Search Results
Data across 1.1 billion impressions resulted in an average click-through rate of 1.1%. That’s an incredibly strong number that blows away click-through rates of banners ads, which hover around 0.1%. Note that a click-through on Pinterest is a tougher “double click rate” because it takes one click to highlight an image on Pinterest, and a second click to leave for a website.
Not a big proponent of Pinterest for B2B, but these stats are compelling and tough to ignore (albeit B2C oriented). But there's always a first mover advantage for enterprising B2B marketers. Will it work for you? Test, test, test.
What is Propensity Scoring and what does it do? What propensity scoring will do is give you the ability to identify high-value audiences which have the highest likelihood of specific actions such as conversion, email opens and responses, convert in store after an online session or even those who are most likely to pick up the phone and ring you up. Check out the release notes!
Marketers now have a way to identify the best candidates for their efforts and make more informed marketing purchase decisions. What would you do if you could predict between two email campaign proposals the one which was likely to have the highest response and conversion rate? The implications are broad and go across channels of data to be leveraged wherever your customers are engaging with you brand.
This is within Adobe's Data Workbench, and it is significant. I think it's important to review their release notes, and consider the notion that it's just a matter of time (and development) before MA platforms do the same. It's a no-brainer.
If you have a blog, write articles for content websites, or manage an online magazine, chances are you’ve had, or will have, your content stolen at least once.
How to Find Out If Your Content Has Been Stolen:
1. Google Alerts
Copyscape is a good option for those who publish a lot of content. Premium results are not free, but they are well worth the money spent. All you have to do is type in your website URL. Then Copyscape will search the web and let you know which sites are reposting your content.
3. Who Is Hosting This
If your request falls on deaf ears, then contact the website hosting service that hosts the site. You can find the information you need by going to Who Is Hosting This and typing in the URL of the site that has stolen your content. Website hosting services usually are much more efficient when it comes to removing duplicate content than webmasters.
4. Google Webmaster Tools – DMCA Complaint
You also can file a Digital Millennium Copyright Act (DMCA) complaint against a site that has stolen your content. This can be done via Google Webmaster Tools
5. Google Search Authorship
If you post material online on a regular basis, you should set up Google Search Authorship, as this will help you prove you are the original creator of the content. If content thieves steal content under your Google Authorship, Google will note that it is yours and ensure your domain gets ranked over the domain of the content thief.
Not only to find out if you content has been stolen, but what to do about it. Great information. Now you may think that content curation, e.g., this Alert, is stolen property. It isn't: it is overly annotated, and it actually drives additional traffic back to the publisher.
Stop stressing! Here are 10 things in your marketing that you can chill out about.
Some things are huge marketing mess-ups, to be sure. Emailing your entire unsubscribe list. Overspending on your budget. Uncouthly bashing competitors on social media. But a lot of the things that marketers harp on, waste time doing, and lose sleep over, are things we could totally chill out on. Here's my top 10 list that I see all the time. Share yours in the comments. And, you know, cut yourself some slack.
1) Typos in Blog Posts
2) Your Email Workflows
5) Clickthrough Rate Benchmarks
7) Sounding Smart
8) The Perfect Design
9) A/B Tests
I think they're self-explanatory, and if you want to chill out regarding the aforementioned, go for it. On the other hand, god is in the details, so get it right. I wouldn't chill on any of these items. Marketing is technology, and you need to sweat the technology details. It's the business that we've chosen.
To make sure you’re set up for SlideShare success, follow the steps in this free template. We’ll help you figure out the slide design elements, then combine them in different layouts, and then take care of some SlideShare-specific technical skills.
What’s possible with Google Glass in medicine and how it could be the difference between life and death for patients as the next new tool in teletrauma.
It was the story heard ‘round the world; when Dr. Rafael Grossmann became the first surgeon to use Google Glass in the operating room this past June, allowing a group of medical students to virtually view the procedure through his experienced eyes remotely and in real time. It was a monumental moment for medicine, no doubt. But Grossmann, who is a self-proclaimed telehealthpioneer, says that day was only the beginning of what’s possible with the latest gadget.
Forget the spectacles of yester years. Google’s modern-day eyewear isn’t about correcting your vision but capturing it through the hands-free camera that snaps photos and shoots videos via voice-enabled commands. The device also features a small screen for the user to view and access materials on the Internet. Although, it’s not yet available to the open market, Glass is already getting praise for its virtual view; the camera is at eye level, allowing remote onlookers to see and experience the world much in the way of the user who dons them.
So far, Google Glass Explorers trying the device on for size have documented everything from a game of catch with a pleasant pooch to jumping out of an airplane. Other impressive sights captured via the device include a hot air balloon ride and a pilot flying an airplane. Beyond those great heights, however, it’s Grossmann who has taken the first leap into medicine with the device. For him, it wasn’t much of a jump; more like a natural next step for the surgeon, who is now leading the trend in what is becoming known as teletrauma.
"MOOCs face a storm of opposition that underestimates their challenge to traditional education. Given their popularity, why are there so many myths about MOOCsfloating around? Debunking the myths about MOOCs leaves us free to challenge our assumptions — and our imaginative possibilities — by questioning the seeming inevitability of educational orthodoxy."
While there’s no way to ensure every single lead turns into a purchase, that doesn’t mean we have to accept the fact that the majority of leads will fizzle as a reality of doing business. Ultimately, to combat lead stagnation, marketers should reconsider lead generation as a high-touch, multi-platform process.
Lead Generation Through Email
Deeper segmentation can definitely help email perform better; but even still, you are nowhere closer to maximizing the reach of your lead gen efforts. Modern business is done across channels, and the digital overlap of our professional and personal lives is greater than ever, so don’t waste your potential by making email your only lead warmer.
Lead Generation Through Display Ads
Display is another highly-effective lead generation tool that can help email carry the load. While email is highly targeted, display offers the benefit of reach and repetition. Through audience targeting, you can find and engage B2B prospects as they browse online, whether they are actively searching in your market or not.
Lead Generation Through Social Media
Social can be leveraged in a few different ways. Once you’ve encouraged prospects to “follow” or “like” you on social sites, you can then provide them with exclusive offers, event invitations, informational pieces and other high-value content. This will keep you on their radar even as they conduct personal business, and it will underscore your thought leadership and brand strength, ensuring you are in the running for their business when purchase time rolls around.
Lead Generation Automation
The wonderful thing about all of these channels is that both the identification and engagement of leads can be automated. No matter the channel, your communications must be both relevant and timely. With automation platforms, it is important to strike while the iron is hot in order to enable marketers to quickly identify interest and intent so they can immediately serve relevant content.
► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.
"By implementing a system that is both reliable and scalable, we have also experienced significant economies of scale with regard to resources for networking, system infrastructure, security, disaster-recovery, software licensing, training, and support. We can now conduct strategic campus-level initiatives concerning UBC branding and emergency broadcasting with confidence. From a content perspective, there is now more uniformity and consistency to our branding message—thanks to a centrally managed system where units also can easily syndicate content across the entire network."
Yes. I know. There are other social media bookmarking sites out there. There are other bookmarking sites out there that I personally like more. And there may even be other bookmarking sites that are easier to use.
I get that.
But I also know that we shouldn’t ignore Pinterest. There are some incredible resources on the Interwebs that I would have never found without my Pinterest account. For saving bookmarks, I use other tools. But for a quick way to browse lots of sites quickly, it’s hard to beat Pinterest.
if you’re not super familiar with Pinterest, the tool is a pinboard-style website that allows users to create and manage theme-based image collections called pinboards. These pinboards give users a way to organize all of the websites that they find. Because it’s visual, it’s easy to “see” the saved web sites in these collections. You can browse other users pinboards for sites, follow your favorite pinboards, “re-pin” those sites to your own pinboard, or like the different sites.
The handy thing is that you don’t have to have an account to view the pinboards of Pinterest users. Obviously you won’t be able to save the stuff you find but if you don’t want to create a free account, just do a “site search” on Google using the following keywords:
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.