Content curation tool Storify is now directly accessible to all WordPress users. A new plugin allows to take advantage of all of the powerful aggregation, search and curation features available in Storify, right inside your WordPress account.
Key features of the Storify WP Plugin include:
Embed stories with ease — simply paste the URL to the story, and WordPress takes care of the rest. Easily add your stories to posts — just click the Storify button in the standard WordPress editor, and select from a list of your most recent stories. Create new stories and edit existing ones right from your WordPress dashboard. Adds SEO-friendly versions of your stories to each post, ensuring that your stories get properly index by search engines. Allows users with filtered html restrictions to embed stories. Extensive API to customize the plugin's functionality to meet your needs
"The line between Social Media and SEO has been rapidly blurring for some time and today a SEO strategy without a social media plan is incomplete, while the social media user who neglects SEO is unlikely to have rapid success; or even success at all.
This is because successive Google algorithm updates have given more and more weight to “social” indicators of popularity for websites, and where Google leads other search engines are sure to follow in a bid to catch up.
Regardless of whether you’re looking at the problem from an SEO perspective or a social media perspective it is important that you have both social media activity and SEO working hand in hand if you want to maximise your effectiveness and reach.
Here are three ways you need to make sure your social media and SEO efforts work together to increase effectiveness:
"There's a lot of buzz in SEO about social media and its impact on SEO. True, some sites, like LinkedIn get indexed in Google's search engine.
That’s because Google is allowed to crawl LinkedIn’s discussion boards and Q&A section and index the stuff it finds there. Great. It’s a hidden benefit if you are willing to spend a little time optimizing post titles and your profile.
Notice that none of that, though, is being “social.” When you try optimizing post titles for SEO purposes, you typically end up thinking “what would Google like?” instead of “how do I contribute to this conversation (or, alternatively, how to I start an engaging conversation)?”
Posting good SEO titles doesn’t always equate to posting good conversation starters".
Social media as a marketing tool is pretty powerful, but too often do smaller businesses set up accounts because it’s what expected of them. No matter what the size of the company is, everyone should have a strategy in place before they begin otherwise their new venture will lose steam before it even begins.
If you’re starting to develop a presence online, or you just want a checklist, here are a number of questions you should answer when you’re putting your plan together.
It's getting ugly for marketers. Too bad, because marketing is just starting to get good. We have a major issue with marketing and it needs to get solved soon if our future it to be as bright as we hope.
Doesn't digital change everything?
Digital does change everything (at least from my perspective), but digital changes nothing if all a brand is doing is traditional marketing in new marketing channels.
Keep B2B holiday campaigns light, fluffy and warm, experts say
SUMMARY: The holidays are a great time to get a leg up on competitors who might be scaling back budgets, according to Katie Hollar, marketing manager at Capterra. Software is a good example of a B2B product that would benefit from marketing now in anticipation of first-quarter sales. But keep things light and fun, steering clear of any religious topics or hard sells, recommends Adam Holden-Bache of e-mail marketer Mass Transmit.
It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.
SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years.
In this post, I will talk about few popular social media sites and how they impact SEO.
I want 10 new PERMANENT backlinks each day on my website related to real estate and investing with a variety of IP addresses from around the world with unique (10 new permanent content links each day from around the world on my website!