Digital Marketing Insights and Best Practices
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The age of Augmented Humanity

Technology has helped humanity improve our skills and extend our potential. As technology continues to evolve, so has a new path for human enhancement. We are …

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KFC Tray Typer keyboard is finger clickin’ good

It's a first world solution to a first world problem: a super-thin, rechargeable Bluetooth keyboard that arrives with your tray of fast food, connects to your smartphone, and lets you text with...
Henning Wallmeier's insight:

No. Time. To. Eat. My. KFC. Must type stuff on my phone. Ahhh. thanks for the paper keyboard. Mobile addiction level 10.

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Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know

Google AdWords Debuts Dynamic Sitelinks Globally: What You Need To Know | Digital Marketing Insights and Best Practices | Scoop.it
Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons — like seller ratings and consumer ratings annotations — in which advertisers don’t have control over what displays or when the content is triggered. Here’s what you need to know: Dynamic sitelinks are automatically generated, typically when […]
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Engagement Labs to acquire Toronto Social Media Pioneer Entrinsic | #engagementlabs

Engagement Labs to acquire Toronto Social Media Pioneer Entrinsic | #engagementlabs | Digital Marketing Insights and Best Practices | Scoop.it
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Google Analytics Now Offers Display Reports | PPC Hero®

Google Analytics Now Offers Display Reports | PPC Hero® | Digital Marketing Insights and Best Practices | Scoop.it
Google recently launched a new Display Targeting report in Google Analytics.
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Digital to account for 75% of all marketing spend in 5 years? [Infographic] - Smart Insights Digital Marketing Advice

Digital to account for 75% of all marketing spend in 5 years? [Infographic] - Smart Insights Digital Marketing Advice | Digital Marketing Insights and Best Practices | Scoop.it
Get in the game - don’t get stuck on the sideline More than a third (35%) of senior marketing professionals believe that digital marketing will account for. Marketing topic(s):Digital transformation strategy. Advice by Danyl Bosomworth.
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Meet the 10 fastest-growing marketing companies on the Profit 500 | Marketing Magazine

Meet the 10 fastest-growing marketing companies on the Profit 500 | Marketing Magazine | Digital Marketing Insights and Best Practices | Scoop.it
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Facebook Ads Bidding 101: Everything You Need to Know (...supported by data)

Facebook Ads Bidding 101: Everything You Need to Know (...supported by data) | Digital Marketing Insights and Best Practices | Scoop.it
Facebook Ads Bidding Strategies are often undervalued in the optimization process but can be a critical success factor. Master them today!
Henning Wallmeier's insight:

Good overview of Facebook's ad bidding options. 

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Infographic Looks At Building A Facebook Audience

Infographic Looks At Building A Facebook Audience | Digital Marketing Insights and Best Practices | Scoop.it
Qwaya has an interesting new infographic out about building a Facebook audience - something that's getting harder and harder to do these days.
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Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year

Mobile Ad Spending To Blow Past Newspapers, Magazines, Radio This Year | Digital Marketing Insights and Best Practices | Scoop.it

Revenues from ads running on smartphones and tablets will outstrip those from newspaper, magazine and radio ads for the first time in the U.S. this year, according to a new reportfrom eMarketer.

 

Mobile ad revenues will jump 83%, to $17.7 billion. That represents almost 10% of all ad spending, as people quickly spend more and more time peering at the smartphones and kicking back with their tablets–a total of two hours and 51 minutes a day, up 32 minutes from just a year ago. Mobile ad spend will trail only that of television commercials, of course, and desktop and laptop ads...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 2, 2014 11:11 AM

Deep impact for marketing and an irreversible trend for the future.

Gonzalo Moreno's curator insight, July 3, 2014 1:35 PM

No hay vuelta atrás. La TV es la nueva radio...

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Ford Social Media Guidelines

Ford Social Media Guidelines | Digital Marketing Insights and Best Practices | Scoop.it
We have advised our personnel to observe these guidelines when participating in an online conversation regarding Ford or the automotive industry. These are a summary of our ethical policies. Ford personnel should refer to the more detailed information available within the Company. In brief, our guidelines for engaging on the social web consist of the following core principles: 1. Honesty about who you are 2. Clarity that your opinions are your own 3. Respect and humility in all communication 4. Good judgment in sharing only public information – including financial data 5. Awareness that what you say is permanent
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11 Considerations For International SEO

11 Considerations For International SEO | Digital Marketing Insights and Best Practices | Scoop.it
When you think about International SEO, it is easy to imagine Global 2000 companies with offices and employees around the globe. It can be equally important to the small business that sells globally from one location. How do you convince the search engines to include you in their international rankings on a country by country […]
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Three brands that show the value of content repurposing

Three brands that show the value of content repurposing | Digital Marketing Insights and Best Practices | Scoop.it
Repurposing content is a fundamental part of inbound marketing activity. Or it should be if it currently isn’t.
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How Chobani, Taco Bell Used Instagram Ads to Increase Hunger for Their Products - AllFacebook

How Chobani, Taco Bell Used Instagram Ads to Increase Hunger for Their Products - AllFacebook | Digital Marketing Insights and Best Practices | Scoop.it
While Chobani and Taco Bell are situated on opposite ends of the food spectrum, the two brands achieved similar success while advertising on Instagram.
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Five Shocking Facts That Will Change Your Entire Approach to Social Media

Five Shocking Facts That Will Change Your Entire Approach to Social Media | Digital Marketing Insights and Best Practices | Scoop.it
How much of our social media behavior is founded upon fact? I decided to dig into the data and do some research.
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How to Display Alternate Content to AdBlock Users

Learn how to detect if ad blocking software is installed on the visitor's browser and display alternative content or even a banner image to AdBlock users.
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Comparing the Deep-Linking Strategies of Google, Apple and Facebook - AllFacebook

Comparing the Deep-Linking Strategies of Google, Apple and Facebook - AllFacebook | Digital Marketing Insights and Best Practices | Scoop.it
Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we’ll discuss the motivations behind them and a brief technical overview of each solution.
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How to use Google’s Structured Data Markup Helper | SEJ

How to use Google’s Structured Data Markup Helper | SEJ | Digital Marketing Insights and Best Practices | Scoop.it
With the growth of schema markup and rich snippets, search marketers are becoming increasingly aware of how and why structured data matters to search.
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Calculating Estimated ROI for a Specific Site & Body of Keywords

Calculating Estimated ROI for a Specific Site & Body of Keywords | Digital Marketing Insights and Best Practices | Scoop.it
Calculate the potential impact that making critical keyword changes could have on your or your client's site to be able to communicate to key stakeholders the value that SEO could bring to the table.
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Is Paying Facebook For Promotion Worth It?

Is Paying Facebook For Promotion Worth It? | Digital Marketing Insights and Best Practices | Scoop.it
Facebook has all but killed the organic reach of your Page posts, leaving you with no choice but to hope for referrals from content your …
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The Rise of the Chief Marketing Technologist

The Rise of the Chief Marketing Technologist | Digital Marketing Insights and Best Practices | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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How to Start Using International SEO: The Fundamentals for Reaching a Global Search Audience

How to Start Using International SEO: The Fundamentals for Reaching a Global Search Audience | Digital Marketing Insights and Best Practices | Scoop.it
What are the additional elements you need to take into consideration for a successful international SEO process?
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The surprising state of digital ad spending in 5 charts - Digiday

The surprising state of digital ad spending in 5 charts - Digiday | Digital Marketing Insights and Best Practices | Scoop.it
Debauched ad execs in Cannes this week can rest easy: The state of digital ad spending is doing just fine.
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