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Content Marketing Is Primed For Disruption

Content Marketing Is Primed For Disruption | Digital Marketing Insights and Best Practices | Scoop.it
Content marketing is becoming an increasingly confusing space. The amount of companies building solutions for content marketing – ranging from scalable content creation companies, to content an…
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Facebook Page Reach : there’s hope and here is a trick to increase your posts’ reach

Facebook Page Reach : there’s hope and here is a trick to increase your posts’ reach | Digital Marketing Insights and Best Practices | Scoop.it
Facebook's pages reach has been going down... a lot. This it not news and we wanted to have a clear view about how much worse things got. In this blog post, we're confirming the hard truth (with some hope).
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Legendary British News Agency's 85,000-Video Archive Is Now on YouTube

Legendary British News Agency's 85,000-Video Archive Is Now on YouTube | Digital Marketing Insights and Best Practices | Scoop.it
Pathé News was perhaps the most well-regarded news agency of the 1900s--and now, its entire 85,000-video newsreel archive is available to watch for free on YouTube.
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3 Main Benefits of Google Shopping Campaigns with Q&A

3 Main Benefits of Google Shopping Campaigns with Q&A | Digital Marketing Insights and Best Practices | Scoop.it
Hear from the experts and see how we established a 301% increase in revenue by shifting from PLA to Google Shopping Campaigns.
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Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s

Report: Twitter’s Ads ‘Consistently’ Deliver Higher Click-Through Rates Than Facebook’s | Digital Marketing Insights and Best Practices | Scoop.it
Resolution Media released a new report looking at social advertising trends, which found that advertisers invested 127% more in Facebook than in Twitter in …
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The Z-Axis: Designing for the Future

The Z-Axis: Designing for the Future | Digital Marketing Insights and Best Practices | Scoop.it
For years we’ve seen the web as a two-dimensional space filled with pages that sit side by side on a flat, infinite plane.
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[Guide] Advanced Tips for Advertising on Facebook | Simply Measured

[Guide] Advanced Tips for Advertising on Facebook | Simply Measured | Digital Marketing Insights and Best Practices | Scoop.it
Facebook Ads is an extremely powerful and effective platform, but isn’t the easiest to navigate. When you’re spending ad dollars on Facebook, you want to make sure that your efforts are efficient, effective, and optimized.
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Facebook’s Organic Reach Crisis: 5 Ways to Mitigate the Damage | Simply Measured

Facebook’s Organic Reach Crisis: 5 Ways to Mitigate the Damage | Simply Measured | Digital Marketing Insights and Best Practices | Scoop.it
Facebook’s organic reach crisis is hitting brands where it hurts: Their wallets. Organic reach – the number of people who are exposed to a Facebook page’s unpaid content – has been declining for over a year.
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Social media life cycle.

Social media life cycle. | Digital Marketing Insights and Best Practices | Scoop.it

Your objectives define what social media can do for you.

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Email segmentation and targeting options - Smart Insights Digital Marketing Advice

Email segmentation and targeting options - Smart Insights Digital Marketing Advice | Digital Marketing Insights and Best Practices | Scoop.it
Learning from 6 layered targeting options used by online retailers that can be applied to any business There are many different levels in sophistication of. Marketing topic(s):Email targeting. Advice by Dave Chaffey.
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WiFi’s role in digital innovation and marketing in 2014

WiFi’s role in digital innovation and marketing in 2014 | Digital Marketing Insights and Best Practices | Scoop.it
In 2014 WiFi will change dramatically, and much of that evolution will be sparked by Hotspot 2.0, which is already gaining wider adoption.
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New consumer media consumption research - Smart Insights Digital Marketing Advice

New consumer media consumption research - Smart Insights Digital Marketing Advice | Digital Marketing Insights and Best Practices | Scoop.it
89% of consumer media time in mobile apps, 11% in mobile web according to latest statistics by Nielsen Interested in finding out how content consumption ha. Marketing topic(s):Customer research & analysis. Advice by Susanne Colwyn.
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Yes, Facebook Ads Can Be More Effective Than TV. In France.

Yes, Facebook Ads Can Be More Effective Than TV. In France. | Digital Marketing Insights and Best Practices | Scoop.it
Campaign in France in first quarter of 2013 to reintroduce Coke's polar bears nets impressive results on social network.
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Five Steps to Overcome Facebook's Algorithm Changes | Socialnomics

Five Steps to Overcome Facebook's Algorithm Changes | Socialnomics | Digital Marketing Insights and Best Practices | Scoop.it
Facebook’s organic reach is on a steady decline, forcing bloggers, businesses, brands, charities and other groups that rely on Facebook posts to convey announcements and other information to fans to change their strategies. How can your business beat these algorithm changes?
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Why people love Twitter + TV | Twitter Blogs

Why people love Twitter + TV | Twitter Blogs | Digital Marketing Insights and Best Practices | Scoop.it
BrainJuicer publishes ethnographic and qualitative research about how and why people tweet when watching TV on behalf of @TwitterAdsUK and @Thinkboxtv.
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GWI Audience Report - Summary

Henning Wallmeier's insight:

Placing a spotlight on the digital behavior of the teen demographic.

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10 Smart Tips to Leverage Google+ for Increased Web Traffic

10 Smart Tips to Leverage Google+ for Increased Web Traffic | Digital Marketing Insights and Best Practices | Scoop.it
While not everyone has an audience active on Google+, the number of people who interact socially with any Google products on a monthly basis now reportedly exceeds 500 million.
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Branded videos surpassed 100 million hits last year

Branded videos surpassed 100 million hits last year | Digital Marketing Insights and Best Practices | Scoop.it
A new study found the branded content wave is still rising, with an almost 50% year-over-year increase in views.
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Google AdWords (pay-per click) data now not available in analytics - Smart Insights Digital Marketing Advice

Google AdWords (pay-per click) data now not available in analytics - Smart Insights Digital Marketing Advice | Digital Marketing Insights and Best Practices | Scoop.it
AdWords data to be shown as “Not Provided” in Google Analytics and other analytics systems from 9th April 2014 - 5 things you need to knowImportance (to se. Marketing topic(s):Paid search analytics. Advice by Dave Chaffey.
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How to get multiple branch or store locations to rank in Google Maps - Smart Insights Digital Marketing Advice

How to get multiple branch or store locations to rank in Google Maps - Smart Insights Digital Marketing Advice | Digital Marketing Insights and Best Practices | Scoop.it
An in-depth tutorial to optimizing your business for localized search Google’s campaign to deliver more relevant search results to users has led them down. Marketing topic(s):Local SEO. Advice by Guest Expert.
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50+ Google Analytics Resources - The 2014 Edition

50+ Google Analytics Resources - The 2014 Edition | Digital Marketing Insights and Best Practices | Scoop.it

Google Analytics is one of the best free data analysis tools on the web. But having this powerful tool at your disposal is irrelevant if you don’t know how to harness its potential. People say you can’t teach an old dog new tricks, but whether you’re a beginner at analytics or an expert, there is untapped wisdom in the posts below.

Read more: http://blog.kissmetrics.com/google-analytics-resources-2014/

 

 


Via Igniva Solutions
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Customer Insights With Google Analytics Demographics | Analytics & Optimization

Customer Insights With Google Analytics Demographics | Analytics & Optimization | Digital Marketing Insights and Best Practices | Scoop.it
In this article Scott Shannon looks at the new demographic and psychographic segments in Google Analytics, and we learn how we can use this information to help inform our marketing and advertising initiatives.
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76% of second-screeners aren't looking for TV-related content: report

76% of second-screeners aren't looking for TV-related content: report | Digital Marketing Insights and Best Practices | Scoop.it
Second screening is a fact of life in our new mobile-enhanced world. Regardless of how interesting a TV show might be, viewers will always turn to their phone to check messages, share their thoughts via Twitter, or just aimlessly browse Instagram.
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Auditing Your New Blog: 6 Things Social Data Can Tell You | Simply Measured

Auditing Your New Blog: 6 Things Social Data Can Tell You | Simply Measured | Digital Marketing Insights and Best Practices | Scoop.it
Whether you’ve hired the best UX designer in town, carefully laid out your page architecture and first month of content, or plan on jumping in and tailoring content according to audience reaction, one thing’s for certain: social media (along with...
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Over half of Twitter users are influenced by content on social when making mobile purchases

Over half of Twitter users are influenced by content on social when making mobile purchases | Digital Marketing Insights and Best Practices | Scoop.it
Almost all (94 per cent) of Twitter users are engaging with mobile commerce, recent research from the social company has discovered, as...
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