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Rescooped by Hardeep Gill from Social Media, SEO, Mobile, Digital Marketing
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How to Take an Audience-Centric Approach to Content Marketing

How to Take an Audience-Centric Approach to Content Marketing | Digital Marketing | Scoop.it

An analysis of Fitbit's following reveals a vastly diverse audience and offers clues to the success of its audience-centric approach.


Via Kamal Bennani
Hardeep Gill's insight:

A case study of Fitbit which shows how to identify it's customer groups and their respective interests. Would your business benefit from knowing what your customers are interested in? If yes, this article is worth reading.

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Martin (Marty) Smith's curator insight, February 3, 1:21 PM

Love my FitBit, but wish there was a fitbit/MartySmith page I should share. Great post about how to tune  a content engine to it's component parts here. Grat share by @massimo facchinetti 

Mike Allen's curator insight, February 4, 10:36 AM

Finally a real marketing approach to content origination!

Rescooped by Hardeep Gill from Digital Marketing
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Infographic - Why Free WiFi is so Important!

Infographic - Why Free WiFi is so Important! | Digital Marketing | Scoop.it

Via David Duncan, Pallab Kakoti
Hardeep Gill's insight:

To fully leverage mobile marketing offer free wi-fi.

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David Duncan's curator insight, March 8, 2014 4:36 AM

I am amazed that not everyone seems to agree

Pallab Kakoti's curator insight, March 9, 2014 1:39 AM

Wi-Fi hot spot facilities are increasingly offered by retailers and businesses in the hospitality sector, such as hotels, restaurants and event organizers. The feature allows customers to connect to the internet using the wizardry of mobile devices and is largely attributed for attracting new customers & increase loyalty of existence ones. It also widely approves word of mouth marketing influence within & beyond the PR network of visitors, existing customers & their connections by creating trust factors. Businesses leverage the advantages of "mobile merchandising" concept with Wi-Fi hotspots that relays smart messages to mobile devices & Smartphone from 2D barcodes on products, brochures & other marketing mediums.  

Rescooped by Hardeep Gill from Social Media, SEO, Mobile, Digital Marketing
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4 Ways to Increase Your Pinterest Visibility

4 Ways to Increase Your Pinterest Visibility | Digital Marketing | Scoop.it

Are you looking for ways to get your pins and boards seen by more people? Discover how to increase the visibility of your content on Pinterest.


Via Kamal Bennani
Hardeep Gill's insight:

Pin it and they will come?  Not quite.  4 Ways to Increase Your Pinterest Visibility  via @SMExaminer 

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