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Now Anyone Can Publish Content on LinkedIn. Here's How

Now Anyone Can Publish Content on LinkedIn. Here's How | Digital Marketing | Scoop.it
How the program works, and tips to create content that could gain a major audience. (Now Anyone Can Publish Content on LinkedIn.
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Identifying Customer Lifetime Value Trends In AdWords

Identifying Customer Lifetime Value Trends In AdWords | Digital Marketing | Scoop.it

While search marketers can easily track the number of conversions they’re getting through AdWords, it usually takes more time and effort to delve into the customer lifetime value (CLV) numbers, i.e., a prediction of the net profit attributed to the entire future relationship with a customer.

 

 


Via Kamal Bennani
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Marketing digital | Mitos sobre internet que você não deve seguir - Agência Wai! - Agência de Design e Arquitetura em Belo Jardim

Marketing digital | Mitos sobre internet que você não deve seguir - Agência Wai! - Agência de Design e Arquitetura em Belo Jardim | Digital Marketing | Scoop.it
Marketing digital | Mitos sobre internet que você não deve seguir. Confira:
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Three Digital Marketing Trends for 2014 and Beyond

Three Digital Marketing Trends for 2014 and Beyond | Digital Marketing | Scoop.it
Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketi...
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Digital Marketing Show - Fresh Business Thinking

Digital Marketing Show - Fresh Business Thinking | Digital Marketing | Scoop.it
Digital Marketing Show
Fresh Business Thinking
Nick James, Producer of the Digital Marketing Show, believes now is the time for the UK's businesses to embrace digital marketing and, in doing so, reap the rewards.
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Interessante...

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Black Friday Gets More Digital

Black Friday Gets More Digital | Digital Marketing | Scoop.it
Black Friday shoppers have certainly developed a fondness for online retail sites. A larger number of them plan on doing most of their shopping on an online site than at a brick-and-mortar store that day.
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Um artigo que demonstra bem a evolução do e-commerce e a importância de estar online... 

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Digital and Social Media Marketing Trends 2014

Digital and Social Media Marketing Trends 2014 | Digital Marketing | Scoop.it
Digital and Social Media Marketing Trends 2014. It’s been a huge year for social media, particularly in marketing, but what’s on the horizon?
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Regulators must rethink LinkedIn lockdown - InvestmentNews (blog)

Regulators must rethink LinkedIn lockdown - InvestmentNews (blog) | Digital Marketing | Scoop.it
Regulators must rethink LinkedIn lockdown
InvestmentNews (blog)
If you are living in the 21st century as a business owner and a financial adviser, you spend time networking on LinkedIn. The social network has become the place for business.
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Pedro Caramez... have a look ;-) 

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For the Holidays: Your Digital Marketing Checklist

For the Holidays: Your Digital Marketing Checklist | Digital Marketing | Scoop.it
Here's a guide to digital marketing throughout the holidays, in four channels (For the Holidays: Your Digital Marketing Checklist by @riseinteractive via @inc http://t.co/o0hEkr20Ti)...
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Digital Marketing Talent Report: Skills Are Inflated, Talent Is Slim - OMI | #TheMarketingAutomationAlert

Digital Marketing Talent Report: Skills Are Inflated, Talent Is Slim - OMI | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
Fortune 500 companies and global agencies face a serious digital marketing skills shortage, according to the State of Digital Marketing Talent report.

 

Excerpts...

 

Overall, the study found that executives are unhappy with the skills of digital and social media team talent, and there is a large talent gap hurting sales, employee retention, and marketing ROI.

 

There is a large talent gap—a substantial difference between the digital marketing skills team members should possess, and the skills they currently have.

 

71% of large companies believe their digital team is strong in some specialities, but weak in others, with sizable gaps in every area studied. Only 8% of those surveyed believe their employees are strong in all areas of digital marketing.

 

__________________________________

► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


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marketingIO's curator insight, November 7, 2013 9:58 PM

Train up staff, dumb down apps. And vendors need to stop charging for training (build the cost into the application for heaven's sake).


Regarding the report: Grab your free copy here (worth over $495).

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LinkedIn says email-scanning tool Intro has 'the most secure ...

LinkedIn says email-scanning tool Intro has 'the most secure ... | Digital Marketing | Scoop.it
LinkedIn has responded to the concerns of security experts over LinkedIn Intro, a service that attaches profile information about the sender when you receive an email. Earlier this week, security...
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Facebook Insights | Social Media Today

Facebook Insights | Social Media Today | Digital Marketing | Scoop.it
The popular social media giant Facebook has provided analytics via its popular Facebook Insights application for several years. In the past, the application has not had the ability to provide real-time analytics.
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How to use video effectively in your digital marketing strategy | WSI Simply Social

How to use video effectively in your digital marketing strategy | WSI Simply Social | Digital Marketing | Scoop.it
Videos should be an intricate part of your digital marketing strategy. How to use them effectively.
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Continente.pt é o melhor site de comércio eletrónico

Continente.pt é o melhor site de comércio eletrónico | Digital Marketing | Scoop.it
Fibra: O agregador das comunicações
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Law Union Explains Adoption of Digital Marketing Campaign - THISDAY Live

Law Union Explains Adoption of Digital Marketing Campaign - THISDAY Live | Digital Marketing | Scoop.it
Law Union Explains Adoption of Digital Marketing Campaign THISDAY Live Law Union and Rock Insurance Plc, one of the non-life risks underwriting groups in the country, has explained why it adopted digital marketing campaign, saying it was to...
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How Twitter Stacks Up Against Facebook And LinkedIn [Facebook Inc, LinkedIn ... - Seeking Alpha

How Twitter Stacks Up Against Facebook And LinkedIn [Facebook Inc, LinkedIn ... - Seeking Alpha | Digital Marketing | Scoop.it
NorthJersey.com
How Twitter Stacks Up Against Facebook And LinkedIn [Facebook Inc, LinkedIn ...
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How much should pharma spend on digital marketing ?

How much should pharma spend on digital marketing ? | Digital Marketing | Scoop.it
I'm getting a lot of calls with the age old question "how much should I budget in 2014 for digital marketing ?".  The answer to that is complex and largely depends on on the demographics, psychogra...
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 “how much should I budget in 2014 for digital marketing ?”

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Why I recommend LinkedIn to physicians

Why I recommend LinkedIn to physicians | Digital Marketing | Scoop.it

When I talk to physicians about dipping their toes into the social media waters, I advise starting with LinkedIn.  Spend about 45 minutes or so and create a LinkedIn profile, which is essentially a digital translation of your CV.  LinkedIn profiles get ranked highestamong the social media platforms, and can push down the influence of negative news stories or physician rating sites.

 

Howard Luks is a social media thought leader, and whose opinion I respect tremendously.  He wrote an insightful piece explaining why LinkedIn may not be right for doctors:

As a physician on LinkedIn, not only do you have a virtual “please sell to me” sign on your forehead, most will perceive their presence on LinkedIn as a huge waste of time.  Unless you are an aspiring entrepreneur, etc you will find that the connections you make on LinkedIn are weak at best. In addition, while your patients are looking you up online, for the most part they are not looking at your LinkedIn profile.

He goes on to suggest doctors spend their time on physician rating sites like Vitals or Healthgrades, Google+, or Yelp.

When it comes to establishing an online reputation, there are essentially two ways of doing it.

“claiming” a profile on an existing physician rating sitecreating your own online presence, either with a website or through a social media platform

While I generally recommend the second approach of proactively defining yourself with social media, the first option of utilizing existing sites is viable.

First, much of the information in Vitals or Healthgrades is inaccurate, and can lead to the so-called Google Maps problem, where Google may use the information on these sites.

Second, physicians can leverage the high search engine visibility that these sites generally garner.

The downside of this approach is that these sites are for-profit and generally don’t have physicians’ best interests at heart.  Their physician profile pages are littered with ads, which can subtly imply a physician’s endorsement.

Also, consider the terms of service of one of these sites, which are heavily skewed against the doctor:

You acknowledge that your Physician-Provided Material may be used without restriction for any purpose whatsoever, commercial or otherwise, without any compensation or obligation to you.

Because of those reasons, I prefer doctors create social media profiles instead, where they have more control over how their online identity is controlled and presented.

Howard also recommends Google+ and Google Places for Business. However, there is more friction in taking this approach, namely the cumbersome way Google verifies your business address.  If this can be overcome, this does indeed have the highest search engine impact, as seen below:

 

But any friction whatsoever prevents the majority of physicians from defining themselves online. From talking to doctors across the country, many are petrified of taking even minimal steps to be visible online.

Which brings us back to LinkedIn.

While it isn’t perfect for the reasons Howard mentioned, LinkedIn is a low-threat, low-resource, high-yield action.

I acknowledge that there are tradeoffs involved, and after considering those, continue to recommend it as a reasonable first step to establish a physician’s online reputation.


Via Plus91
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livro The End of Facebook

livro The End of Facebook | Digital Marketing | Scoop.it

Será possível o fim do Facebook estar para breve? 

A pergunta pode parecer descabida, mas existem indícios que a tornam uma pergunta séria e actual: um número crescente de utilizadores mais antigos estão a abandonar a rede e o mesmo acontece aos adolescentes. A saturação aumenta nos que usam a rede social, enquanto na bolsa o facebook continua sob pressão. 


Via Rui Silva
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The Marketing Secret About Twitter That Most People Don't Know - Jeffbullas's Blog

The Marketing Secret About Twitter That Most People Don't Know - Jeffbullas's Blog | Digital Marketing | Scoop.it
The Marketing Secret About #Twitter That Most People Don’t Know http://t.co/MBSgTjiEeN #SocialMedia #Digital
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Mobile Med-Tech Revolution Hits Hospitals | Future Wave Web DevelopmentFuture Wave Web Development

Mobile Med-Tech Revolution Hits Hospitals | Future Wave Web DevelopmentFuture Wave Web Development | Digital Marketing | Scoop.it
By Cameron Scott

The benefits of mobile technology in a healthcare setting have not, it's safe to say, gone unnoticed.
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Pretty interesting... 

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10 interesting digital marketing statistics we've seen this week

10 interesting digital marketing statistics we've seen this week | Digital Marketing | Scoop.it
This week's stats roundup is all about shopping, including conversion optimisation, mobile-friendly web design, showrooming and eBay.
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