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Rescooped by Gail Spangler from Social Media, SEO, Mobile, Digital Marketing
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Eight useful tools for testing social marketing

Eight useful tools for testing social marketing | Digital Marketing | Scoop.it

The time and effort spent in coming up with creative, interesting social content is all for nought if Facebook posts and tweets are published at a time when nobody is listening.


Via Kamal Bennani
Gail Spangler's insight:

In an effort to keep your finger on the digital/social pulse, reliable measurement tools/analytics critical. Here's a few.

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Nick Simonton's curator insight, September 17, 2013 12:35 PM

Good collection for anyone using Social Media.

Cindy Navarro's curator insight, September 17, 2013 6:44 PM

Happy to see all of these in one place! I have used some of them in the past.

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Inbound Marketing and SEO: Insights from the MOZ blog [Book Review] - Fourth Source

Inbound Marketing and SEO: Insights from the MOZ blog [Book Review] - Fourth Source | Digital Marketing | Scoop.it
Inbound Marketing and SEO: Insights from the MOZ blog [Book Review]
Fourth Source
Think of whitehat SEO, content marketing, social media marketing, all these can be considered inbound marketing.
Gail Spangler's insight:

Yowza...lot's of good resources here.

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Rescooped by Gail Spangler from Social Media in Manufacturing Today
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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | Digital Marketing | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello, ManufacturingStories
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

Rescooped by Gail Spangler from Google+ tips and strategies
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The Definitive Guide to Using Google+ for Building Links & Out Reach - Search Engine Journal

The Definitive Guide to Using Google+ for Building Links & Out Reach - Search Engine Journal | Digital Marketing | Scoop.it
Search Engine Journal The Definitive Guide to Using Google+ for Building Links & Out Reach Search Engine Journal Circles are a defining feature of Google+ and work well for organizing your outreach efforts.
Via Janet Fouts
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Janet Fouts's curator insight, August 26, 2013 12:26 PM
Hm. Is building back links old school?