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The Future of Digital Marketing is Already Here

The Future of Digital Marketing is Already Here | Digital Marketing | Scoop.it

The future of digital marketing is already here, especially when it comes to presenting highly engaging, personalized, relevant advertising to consumers.

 

... Let’s think back to the movie Minority Report, which was filmed in 2002 but set in 2054. In a famous scene, Tom Cruise’s character walks into a Gap store. He scans his retinas, and the ad begins speaking to him: “Welcome back to the Gap Mr. Yakamoto, how are those assorted tank tops working for you?”

 

This movie predicted that, 50 years from now, personalized, 1:1 marketing would be the status quo. Director Steven Spielberg must have had a crystal ball – except that his timing was off. This type of personalized 1:1 marketing is much closer to reality than we’d think, thanks to the advent of tools and technologies like iBeacons (which can trigger messages sent to your phone based on your proximity to a certain location) and richly customized user experiences (easily implemented with real-time personalization tools)....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 14, 2014 2:56 AM

Trending. Back to the future when it comes to advertising.

Tahar Mehenni's curator insight, June 16, 2014 6:43 AM

http:www.globallshare.com/globaltadjer

AlGonzalezinfo's curator insight, June 16, 2014 7:46 AM

Great read. 

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Stratégie marketing digital Marmara : quels leviers pour se connecter à ses prospects ?

3ème partie de la Table Ronde "L'Inbound Marketing réconcilie l'expérience client et le business" organisée par MC Factory http://www.mcfactory.fr/ en parten...
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Marketing [R]évolution - Commerce connecté, Digital retail : Les ... - Emarketing

Marketing [R]évolution - Commerce connecté, Digital retail : Les ... - Emarketing | Digital Marketing | Scoop.it

Marketing [R]évolution - Commerce connecté, Digital retail : Les ... Emarketing Le 11 avril 2013, découvrez la conférence Marketing[R]évolution sur le thème « Commerce connecté, Digital retail : Les nouveaux codes du point de vente.


Via Francoise COUSIN
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Rescooped by fredo from Objets connectés - Internet des objets - Mobilité
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Objets connectés : quelles valeurs privilégier ...

Objets connectés : quelles valeurs privilégier ... | Digital Marketing | Scoop.it
Objets connectés : quelles valeurs privilégier en Bourse ? on MARKETING DIGITAL curated by Frederic Patry (Objets connectés : quelles valeurs privilégier en Bourse ?

Via Jean-Pierre Blanger
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