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5” Devices Have 23% More App Engagement

5” Devices Have 23% More App Engagement | digital marketing | Scoop.it
As manufacturers continue to experiment with different screen sizes, Localytics investigated how app engagement differs across small & large screens.
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Mobile et m-commerce : 2016 sera l’année des applis

Mobile et m-commerce : 2016 sera l’année des applis | digital marketing | Scoop.it
Usages, publicité mobile, essor du m-commerce, ... une nouvelle étude dresse un état des lieux très complet du marché du mobile en France. Et, si l'on en c
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How Content is Transforming the Enterprise

How Content is Transforming the Enterprise | digital marketing | Scoop.it
"Far too few enterprises are fully leveraging content across their organization, and they're missing out on a big opportunity."
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How to Create a Modern Social Media Strategy. | Falcon Social

How to Create a Modern Social Media Strategy. | Falcon Social | digital marketing | Scoop.it

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 1, 8:38 PM
Unsure How to Create a Modern Social Media Strategy? Here are 4 Steps You Can Take
donhornsby's curator insight, May 2, 9:59 AM
(From the article): Depending on the importance of social in your organization, these four steps will find themselves in different scales in your overall marketing strategy. The key to successful customer interactions is now moving beyond social, to include a variety of touchpoints that have an influence on the overall customer experience and customer lifetime value. Ultimately, no matter how much of the social strategy is written in the marketing department, your customers are the ones that decide if your efforts match their expectations…and they will be quick to let you know if you fall short of the mark.
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L'inbound marketing expliqué à ta mère - Le JCM | Journal du Community Manager

L'inbound marketing expliqué à ta mère - Le JCM | Journal du Community Manager | digital marketing | Scoop.it
Tu as toujours eu du mal à expliquer ton job ou à parler de ce concept passionnant ? L'inbound marketing expliqué à ta mère vise à résoudre ce problème.

Via Pim-Bim, créateur de contenus
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Isabelle Becuywe's curator insight, April 18, 12:41 PM
Un article pas tout neuf, mais toujours d'actualité !
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Time Spent with Facebook Still Growing, but Not by Much - eMarketer

Time Spent with Facebook Still Growing, but Not by Much - eMarketer | digital marketing | Scoop.it
Americans will spend just one minute more on Facebook by 2018
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Quinze erreurs à éviter dans votre stratégie d’Inbound Marketing

Quinze erreurs à éviter dans votre stratégie d’Inbound Marketing | digital marketing | Scoop.it
L'Inbound Marketing se résume à devenir son propre média et convertir son audience en clients. Cela semble facile voici néanmoins 15 erreurs à ne pas commettre.
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Website Forms Usability: Top 10 Recommendations

Follow these well-established — but frequently ignored — guidelines to ensure users can successfully complete your website forms.
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Snapchat Led the Way With Vertical Video. Will Virool Make It the New Standard?

Snapchat Led the Way With Vertical Video. Will Virool Make It the New Standard? | digital marketing | Scoop.it
Not so long ago, it was taboo to turn horizontal video on its head, as marketers grappled with doing more for mobile than merely refitting TV spots for smaller screens.
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What The Fuss About Programmatic Is All About

What The Fuss About Programmatic Is All About | digital marketing | Scoop.it
The origin of the first digital ad can be traced back 21 years to the AT&T banner ad which appeared on HotWired.com. Since then the consumer technology ecosystem has grown leaps and bounds and the number of screens where advertisements can be displayed have grown in tandem. As consumer usag
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[outils] Google Photos intègre une barre de recherche permanente et des nouveautés

[outils] Google Photos intègre une barre de recherche permanente et des nouveautés | digital marketing | Scoop.it

Une des meilleures choses à propos de Google Photos est qu'il est très facile de trouver une photo en la cherchant, mais aujourd'hui le service rend encore plus facile à trouver la photo précise que vous cherchez.

 

En effet, Google Photos a procédé à des mises à jour qui vont désormais faciliter et accélérer la recherche de photos, mieux qu’auparavant.

(...)


Via Arobasenet, Pascal Faucompré
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Les 7 raisons pour lesquelles votre communication sur Facebook va se planter

Les 7 raisons pour lesquelles votre communication sur Facebook va se planter | digital marketing | Scoop.it
Au même titre que Google, Facebook est devenu un carrefour obligatoire dans la voie de la réussite d'une stratégie digitale sur le web. Néanmoins, si le SEM se caractérise par une simplicité et une facilité d'exécution, cela l'est beaucoup moins vrai pour le premier réseau social.
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Big Data : comment faire la différence dans sa stratégie mobile native ?

Big Data : comment faire la différence dans sa stratégie mobile native ? | digital marketing | Scoop.it
Il est devenu de plus en plus facile d'insérer harmonieusement des publicités natives et de cibler habilement le contenu en analysant les données et circonstances de chaque utilisateur de dispositif mobile.
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L’email au cœur des stratégies omnicanal efficaces

L’email au cœur des stratégies omnicanal efficaces | digital marketing | Scoop.it
En multipliant les points de contacts, le mobile et le web en général ont bouleversé la relation entre marques et clients. Désormais toute communication es
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Comportements d’achat : l’omnicanal devient la norme

Comportements d’achat : l’omnicanal devient la norme | digital marketing | Scoop.it
Ingenico Group publie les résultats d’une enquête sur les comportements d’achat en France. Multi-devices, adeptes du web-to-store et du store-to-web, les f
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Best Branded Content of April: The VR Wave is Here

Best Branded Content of April: The VR Wave is Here | digital marketing | Scoop.it
You've thrown meatballs at your kitchen cabinets, but have you thrown meatballs at your kitchen cabinets in VIRTUAL REALITY?
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Pourquoi et comment recycler ses contenus ? | Contents-News

Pourquoi et comment recycler ses contenus ? | Contents-News | digital marketing | Scoop.it

Dans une stratégie de content marketing, le contenu est Roi. Percutant, cohérent, unique et attractif, il valorise votre expertise afin de capter et convertir des leads. Mais pour produire suffisamment de contenu à forte valeur ajoutée, il faut du temps, de l'inspiration et parfois un budget alloué à votre stratégie de contenus. Avez-vous déjà songé à les recycler ? Remettre au goût du jour vos articles pour les republier rapidement est une alternative efficace pour nourrir votre site et/ou votre blog..


Via Pim-Bim, créateur de contenus
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Pim-Bim, créateur de contenus's curator insight, April 7, 4:49 AM
Concevoir et diffuser des articles à forte valeur ajoutée est indispensable dans sa stratégie. Mais l'activité est chronophage. Comment tirer parti de cette manne en "faisant du neuf avec du vieux" ?
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Millennials online on mobiles for 3+ hours daily

Millennials online on mobiles for 3+ hours daily | digital marketing | Scoop.it
Today, we draw on data from our new Millennials Audience Report to look at the amount of daily time that this group are now spending on their mobiles.
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Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts - Digiday

Twitter and Facebook want publishers and brands to stop promoting their Snapchat accounts - Digiday | digital marketing | Scoop.it
The days of cross-promoting a Snapchat account on the rival social platforms seem to be over, or at least it’s getting harder to do such promotions.
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Cinq conseils pour réaliser vos témoignages clients en vidéo

Cinq conseils pour réaliser vos témoignages clients en vidéo | digital marketing | Scoop.it
Les témoignages clients sont primordiaux pour votre entreprise, cela permet de rassurer vos potentiels futurs clients et de mettre en valeur votre entreprise et
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[NEW RESEARCH] 5 Must-Do Push Notification Best Practices

[NEW RESEARCH] 5 Must-Do Push Notification Best Practices | digital marketing | Scoop.it
Learn about the five push notification best practices that help mobile marketers create deep, personalized user relationships.
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Snapchat Beats Instagram in Video – For Now

Snapchat Beats Instagram in Video – For Now | digital marketing | Scoop.it
The major social platforms are beefing up their video offerings, but not all of them provide brands with equal engagement.
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Retail, Fashion, Beauty Brands Purchase Most Ads on Instagram

Retail, Fashion, Beauty Brands Purchase Most Ads on Instagram | digital marketing | Scoop.it
Video accounts for just a few Instagram brand posts, but most brand posts on Snapchat are videos. However, that could be changing.
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4 in 10 Millennials pick mobiles as their most important device

4 in 10 Millennials pick mobiles as their most important device | digital marketing | Scoop.it
For this week’s final Chart of the Day, we preview data from our new Millennials report to look at device importance among this trend-setting age group.
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Le programmatique natif, mieux ciblé et plus intégré, fait saliver les éditeurs

Le programmatique natif, mieux ciblé et plus intégré, fait saliver les éditeurs | digital marketing | Scoop.it
Cette nouvelle solution publicitaire concilie la finesse éditoriale du native advertising avec les capacités d'automatisation et de ciblage du programmatique à grande échelle.

Via Rémy TESTON
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