Blog SEO Quiz – Test Your Blog Optimization Knowledge Search Engine Watch The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. Blog optimization is no exception.
The ROI of Social Media for Direct SalesBusiness InsiderOf all the training and support direct sales companies provide, helping new (and even experienced) consultants understand how to leverage social media platforms can give a direct sales company...
Did you know that women use social media more often and in more ways than their male counterparts?
What if I told you that more women use Facebook, Tumblr, Pinterest, Instagram and Twitter than men – men dominate on LinkedIn, and that’s it – and that they’re more likely to use social media sites several times each day?
Moreover, women are more likely to engage with brands on social media than men, consume more news from social sources and are leading the trend towards mobile. This visual from Finances Online takes a closer look at why women dominate social media worldwide.
25 Ideas For Blog Posts It’s is amazing to me that we are already in 2014, feels like just yesterday that I was day dreaming of all my big plans for 2013. I can promise you that 2014 will fly by just as fast.
Excerpt from the article published by Social Media Examiner: "Getting Facebook fans to your website is even more critical with Facebook’s recent announcement of decreased organic reach for pages. Use these five steps to help you get more traffic Facebook to your website.
#1: Make Sure You Have a Steady Stream of Shareable Content on Your Website These days, the name of the game is content marketing and you had better figure out how your business can participate. Posting something new and helpful once a week or even once a month can benefit your website traffic. Here are some ideas that can help you brainstorm how you can add new content to your website: - Post a weekly tip about your niche; - Post a weekly news bite with a photo; - Curate a list of top 10 helpful articles; - Interview someone in your office or in your industry.
#2: Make it Easy to Share Your Content to Facebook on Your Website Once you have fresh content, you need to make it shareable. Your first step is to add a social share plugin and/or Facebook Share buttons. I like using the Digg Digg plugin because it has all of the buttons I want to display and it floats along the side of the post as the reader scrolls through the article. Also consider asking for a Facebook share if you feel you have a particularly helpful blog post.
#3: Optimize Your Facebook Posts here are basically three different ways you can post a link to your website: - The traditional way to post a link is just to cut and paste the link into the status section and allow the link to pull in the photo and metadata. - Another way to post a link is to post a photo and then add the link into the status update with a little blurb about the link. - One technique that has been popular in the past to get greater reach is to post your link in the status section and then “X-out” the link data that is pulled in to change the post to “text only,” even though it has a link in it.
#4: Optimize Other Places on Facebook to Add Links to Your Website To drive more traffic to your website, make sure you have links in other parts of your Facebook page that people may be visiting. - Use your About page - Add links to your milestones - Add links in your photo descriptions - Use custom tabs with links to your website - Optimize your personal profile
#5: Advertise With Facebook’s recent announcements about decreased organic reach, advertising is going to be even more critical for marketers. To drive traffic to your website, you can either create an ad from scratch with a link to your website, or boost content that you’ve already posted. When you boost content, remember to post something that doesn’t have a photo that has more than 20% text in it or it won’t get approved by Facebook..."
Excerpt from the article by Search Engine Watch: "Evergreen content is a valuable resource for your website. The term "evergreen content" refers to content that won't quickly become out of date or totally incorrect within a short time period, such as a week or a month. You add updates as needed, linking back to it from new related content, and socialize with each change or whenever the topic again becomes timely.
Let's look at 12 types of evergreen content (here just is the list): 1. Yearly Posts That Can be Updated; 2. Posts That Track Something; 3. Interviews; 4. How-to Posts; 5. Posts About the History of Something; 6. About Us Pages; 7. User Tips; 8. Testimonials; 9. Reviews; 10. Curation Posts; 11. Personal Biographies; 12. Resources.
So when you're struggling to figure out what to write about, consider something evergreen. No one is going to churn out 100 evergreen posts a week, nor should they, but it's good to recognize the power of content that isn't outdated within a few days. People like it. They like sharing it, and that increases the odds that you'll attract links."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.