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The Impact of Blogging and Online Influencers | Business 2 Community

The Impact of Blogging and Online Influencers | Business 2 Community | Marketing Communications | Scoop.it
... [Jeff] Bullas explains, “Blogs are one of the top online services to influence a purchase. When making overall purchase decisions, consumers rank blogs third behind retail and brand sites. Despite this influencing power brands are spending very little on blogging advertising and marketing initiatives with bloggers.” Nearly all influencers blog “If you want to be an influencer you need to blog,” writes Bullas. “Influencers have realized that to have their voice heard on a social web, they need to have a blog. The power of the reach and velocity of online publishing supercharged by social media cannot be underestimated.” According to Bullas, 86% of influencers currently blog, and a third of all influencers said they have been blogging for five or more years.”...
Via Jeff Domansky
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Jeff Domansky's curator insight, March 29, 2013 1:34 PM

Want influence? Blog. Want to reach influencers? Reach out to bloggers.

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The top-viewed Wikipedia page for every day of 2014

The top-viewed Wikipedia page for every day of 2014 | Marketing Communications | Scoop.it
A look into the unpredictability of human culture, and the internet.
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Rescooped by Elvira Bolat Elvira Bolat from Digital Communications and Marketing for Higher Education
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The Engagement Journey

The Engagement Journey | Marketing Communications | Scoop.it
The e-communications engagement journey. All community members consider what they choose to engage with. A wide reach and engaging content will get more community members to bond with you and each other, advocate the community to their networks, and take the appropriate action that you ask them to take. If you do provide motivating content and functionality, community members are more likely to stay engaged and come back and take action again (yellow circle). If you fail, you will have to reach out and get your community to consider re-bonding (the green circle). Inspired by the Consumer Decision Journey, David C. Edelman Harvard Business Review Dec. 2010
Via thomaslisterman
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thomaslisterman's curator insight, October 17, 2013 7:41 PM

The model is helpful for categorizing strategy and tactics of e-comm projects, as well as evaluating and measuring the effectiveness of your efforts. Focus on the key things first: reach, engagement, functionality.

Rescooped by Elvira Bolat Elvira Bolat from Nonprofit marketing communications
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7 Ways to Write a Killer Press Release

“When you write a press release, you're working for the journalists, not for the company that you're trying to promote.”
Via Deborah Spector
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Deborah Spector's curator insight, October 18, 2014 6:08 PM

Geoffrey James shows us how to turn a press release into a killer release based on 7 suggestions from Dottie DeHart, DeHart and Associates. I was intrigued by the progression of a good release into a killer release sure to interest the journalist for whom it was written.

Rescooped by Elvira Bolat Elvira Bolat from International Marketing Communications
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Oops! Retailer hails independent Scotland

Oops! Retailer hails independent Scotland | Marketing Communications | Scoop.it
“ Online furniture retailer Made was in such a hurry to win business in a new Scotland, it pushed out the wrong email to customers. (#Marketing celebrated a tad early...or a tad hard(?”
Via Paul Squirrell
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Paul Squirrell's curator insight, September 19, 2014 12:03 PM

Oh dear!  The old rule - 'think before you click' should have been applied here. 

Rescooped by Elvira Bolat Elvira Bolat from In PR & the Media
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Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter?

Brand Attachment vs. Brand Loyalty: What is the Difference & Why Does It Matter? | Marketing Communications | Scoop.it
You’ve probably heard of the terms brand engagement, brand development, and brand loyalty. But have you heard of brand attachment?
Via Fernanda Grimaldi, BurrellesLuce
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Rescooped by Elvira Bolat Elvira Bolat from In PR & the Media
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What the Ice Bucket Challenge Can Teach Us About Engagement

What the Ice Bucket Challenge Can Teach Us About Engagement | Marketing Communications | Scoop.it

Via The Digital Rocking Chair, BurrellesLuce
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The Digital Rocking Chair's curator insight, August 26, 2014 5:13 AM


Emily Alford:  "If you've paid attention to social media at all in the past several weeks, chances are you've seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause."

Panovus's curator insight, August 26, 2014 8:27 AM

Interesting article - worth a read!

Rescooped by Elvira Bolat Elvira Bolat from SocialMoMojo Web
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Social Listening Enables Social Business | Forbes

Social Listening Enables Social Business | Forbes | Marketing Communications | Scoop.it
"Over the past decade social media has increasingly consumed our lives as we have hit a point where we cannot eat our favorite foods, spend a night at a hotel or even consume a television show without being bombarded by social media queues. Like us, follow us, join the conversation..." - Daniel Newman on #socbiz for Forbes
Via Jessica Kelly
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Jessica Kelly's curator insight, August 26, 2014 5:47 PM

"As you can probably tell, I don’t for even an instance doubt the power of social business. I believe emphatically that a social business enables greater connectivity between employees, customers and stakeholders." Well said, Daniel Newman.

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Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) | Moz

Are Hashtags Dead? Do Tweets with Images Get More Followers? Twitter Growth Factors (and Some Excel Tips) | Moz | Marketing Communications | Scoop.it
“ What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.”
Via Jessica Kelly
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Jessica Kelly's curator insight, August 27, 2014 5:54 PM

You like useful Twitter stats? Really detailed stats? And lots of them? This is the post for you! And if you're feeling a little lazy, yes, the key points are summarized at the bottom. Spoiler alert: Hashtags aren't dead.

Rescooped by Elvira Bolat Elvira Bolat from In PR & the Media
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Four of the Worst PR Disasters of the Last Decade

Four of the Worst PR Disasters of the Last Decade | Marketing Communications | Scoop.it
By Josh Hansen The world of PR can be a dangerous place if you don’t pay attention. Today, I wanted to explore some of the worst disasters inflicted on an individual’s, or company’s, public image.
Via Fernanda Grimaldi, BurrellesLuce
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Amanda Nadon-Langlois's curator insight, September 5, 2014 9:09 AM

Disasters happen and they often happen unexpectedly, however, a good PR professional should be ready for all sorts of disasters. In point one of this article, the disaster was created by the PR team. People need to trust your business in order to be a loyal customer.

As for the Rob Ford situation, I wouldn't have let Rob deny the accusations so many times before apologizing. However, some might disagree that it is a PR disaster as his reacurring "mistakes" kept the attention on him and not his opponents. Finally, when using social media such as Twitter to promote a client, one needs to pay extra attention to the hashtag. A hashtag should be short & simple.   

Rescooped by Elvira Bolat Elvira Bolat from SocialMoMojo Web
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Employees on Social Media? Have No Fear. | Social Media Today

Employees on Social Media? Have No Fear. | Social Media Today | Marketing Communications | Scoop.it
“ By fearing the prospect of employees on social media, companies lose a great opportunity to gain marketing lift.”
Via Jessica Kelly
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Jessica Kelly's curator insight, August 28, 2014 6:00 PM

I can't top this summary:
"In summary, today’s organizations shouldn’t fear the prospect of their employees on social media. Instead, they should provide employees with the right level of social media tools and education to allow both the employees and their organizations to succeed."

No fear! 

Rescooped by Elvira Bolat Elvira Bolat from SocialMoMojo Web
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Twitter Now Shows You Exactly How Many People See Your Tweets — And It's Mesmerizing | Business Insider

Twitter Now Shows You Exactly How Many People See Your Tweets — And It's Mesmerizing | Business Insider | Marketing Communications | Scoop.it
“ Tweeting is like gazing into the abyss. Now you can find out whether the abyss is retweeting you.”
Via Jessica Kelly
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Jessica Kelly's curator insight, August 28, 2014 6:07 PM

I don't know that I'd call Twitter's open dashboard "mesmerizing" -- if you use tools like Buffer, you may know a bit about your metrics already. It is, however, pretty darn interesting, and author Jim Edwards gives a terrific walk-through -- or maybe I'm just biased in his favor due his Kate Bush reference. ;)

Rescooped by Elvira Bolat Elvira Bolat from Digital Media Scoops, etc...
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How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests

How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests | Marketing Communications | Scoop.it
Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that's easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract more clicks ...Well luckily, I'm about to share with you that exact data. I recently wrote a post on how to use content discovery platforms to amplify your reach, in which I share tips on using these platforms to share your blog content on other relevant sites across the web....
Via Jeff Domansky, JessikaJake
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Jeff Domansky's curator insight, August 6, 2014 11:17 AM

Valuable headline writing tips for bloggers.

Luis Cano's curator insight, August 6, 2014 11:51 AM

Mas clientes a tu Blog ...

Lauren Mackie's curator insight, August 6, 2014 8:42 PM

Customers need to be enticed. A few of the lessons Sarah Goliger teaches us are that:  When creating a title make it a question. Don't limit your audience by having a narrow topic; go broad. Use rarely used adjectives. and use language which talks about the customer not you. Basically, just be creative.

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Everything you need to be a visionary marketer

Everything you need to be a visionary marketer | Marketing Communications | Scoop.it
Following this year's inaugural Vision 100, Marketing Week and Adobe brought together members of this list of visionary marketers to ask what it means to be one, the impact on business and whether it can be learned.
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Scooped by Elvira Bolat Elvira Bolat
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Norwegian Airlines live stream NYC cab in real-time stunt | dotRising

Norwegian Airlines live stream NYC cab in real-time stunt | dotRising | Marketing Communications | Scoop.it
Norwegian Airlines enlisted a New York cab to show off the city to unsuspecting passers-by in an Oslo shopping mall, in a stunt designed to celebrate the airline's new long-haul destination.
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Rescooped by Elvira Bolat Elvira Bolat from Actualités, tendances et innovations dans les musées, les lieux de culture et de tourisme
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Tell me a story: augmented reality technology in museums

Tell me a story: augmented reality technology in museums | Marketing Communications | Scoop.it
“ Storytelling is key to the museum experience, so what do you get when you add tech? Curator-led, non-linear digital tales”
Via Aube Lebel, MuseumExperts
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Mélanie Eledjam's curator insight, October 18, 2014 4:48 AM

Via @Aube Lebel

François Boutard's curator insight, October 20, 2014 2:58 AM

Augmented reality technology in museums rests on storytelling

Rescooped by Elvira Bolat Elvira Bolat from In PR & the Media
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Will PR and Marketing Get Married One Day? : PR News Blog

Will PR and Marketing Get Married One Day? : PR News Blog | Marketing Communications | Scoop.it
“ RT @PRNews: Will PR and Marketing Get Married One Day? http://t.co/dUdEpHElk1”;
Via BurrellesLuce
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Rescooped by Elvira Bolat Elvira Bolat from Marketing and Communications
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6 Best TED Talks for Communicators

6 Best TED Talks for Communicators | Marketing Communications | Scoop.it
“ Few examples of digital storytelling are as popular or entertaining as TED talks, easily digestible and entertaining presentations which cover topics ranging from science and technology to design and business.”
Via Michelle Hopkins
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Rescooped by Elvira Bolat Elvira Bolat from Digital Interactive Marketing
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SOSTAC® Marketing Plans #Infographic

SOSTAC® Marketing Plans #Infographic | Marketing Communications | Scoop.it

Applying SOSTAC® Planning to Digital Marketing

 

SOSTAC® is a planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans.

 

SOSTAC® has rapidly grown in popularity because its simplicity and crystal clear logic make planning a lot easier.

 

This Infographic, developed by Dave Chaffey, Paul [PR] Smith and First 10, summarises the key issues to consider at each stage when developing digital marketing plans.

By Dave Chaffey http://bit.ly/LBVse2 

Source http://bit.ly/NMaVsL  


Via maxOz, NeilKelley
Elvira Bolat Elvira Bolat's insight:

MC

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John van den Brink's comment, July 20, 2012 3:28 PM
Thank you Michele for your great posts....
maxOz's comment, July 20, 2012 10:34 PM
John Always my pleasure. Thank You! How have you been? Enjoy the Weekend, xxx
Rescooped by Elvira Bolat Elvira Bolat from SocialMoMojo Web
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The 12 Essential Elements of High-Quality Content | Forbes

The 12 Essential Elements of High-Quality Content | Forbes | Marketing Communications | Scoop.it
“ "Quality content" is far more than just a buzzword marketers throw around for fun. It’s what savvy marketers strive for, and what Google and people look for. It’s what separates the winners from the losers online; it’s what will help your site rank well in the search engines, what will naturally [...]”
Via Jessica Kelly
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Jessica Kelly's curator insight, August 26, 2014 5:37 PM

This Forbes post, in and of itself, is a great example of high-quality content!

Rescooped by Elvira Bolat Elvira Bolat from SocialMoMojo Web
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Ted Rubin Talks Twitter, Brands, and Social Media Marketing | US News

Ted Rubin Talks Twitter, Brands, and Social Media Marketing | US News | Marketing Communications | Scoop.it
"Relationships are the new currency..." Social media whiz Ted Rubin says online marketing is taking a turn towards the personal.
Via Jessica Kelly
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Jessica Kelly's curator insight, August 27, 2014 5:37 PM

Ted Rubin talks to Lisa Chau about the social media-driven "relationship economy," which demands authentic interactions/engagement. As Rubin often states, it's all about RonR (Return on Relationship).

Rescooped by Elvira Bolat Elvira Bolat from In PR & the Media
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Guest Post: The PR Generalist vs. The Industry Specialist

Guest Post: The PR Generalist vs. The Industry Specialist | Marketing Communications | Scoop.it
A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group One of the aspects I like best about being in public relations is that it presents opportunities that appeal to a wide variety of people.
Via Fernanda Grimaldi, BurrellesLuce
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Rescooped by Elvira Bolat Elvira Bolat from In PR & the Media
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Science of storytelling: why and how to use it in your marketing - The Guardian (blog)

Science of storytelling: why and how to use it in your marketing - The Guardian (blog) | Marketing Communications | Scoop.it
“ The Guardian (blog) Science of storytelling: why and how to use it in your marketing The Guardian (blog) This short commercial is just one example of influential storytelling in marketing.”
Via BurrellesLuce
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Rescooped by Elvira Bolat Elvira Bolat from SocialMoMojo Web
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Twitter Now Shows You Exactly How Many People See Your Tweets — And It's Mesmerizing | Business Insider

Twitter Now Shows You Exactly How Many People See Your Tweets — And It's Mesmerizing | Business Insider | Marketing Communications | Scoop.it
“ Tweeting is like gazing into the abyss. Now you can find out whether the abyss is retweeting you.”
Via Jessica Kelly
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Jessica Kelly's curator insight, August 28, 2014 6:07 PM

I don't know that I'd call Twitter's open dashboard "mesmerizing" -- if you use tools like Buffer, you may know a bit about your metrics already. It is, however, pretty darn interesting, and author Jim Edwards gives a terrific walk-through -- or maybe I'm just biased in his favor due his Kate Bush reference. ;)

Rescooped by Elvira Bolat Elvira Bolat from International Marketing Communications
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Walkers transforms London bus stops into Twitter-activated vending machines - Brand Republic News

Walkers transforms London bus stops into Twitter-activated vending machines - Brand Republic News | Marketing Communications | Scoop.it
“ Walkers has transformed three London bus stops into tweet-activated vending machines as part of its ongoing ‘Do us a Flavour‘ campaign. - Brand Republic”
Via AIA Worldwide, Paul Squirrell
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Paul Squirrell's curator insight, August 29, 2014 11:59 AM

An interesting twist to re-energise the 'Do us a Flavour' campaign - it's just a shame they did role it out across a few more sites.