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Growing Up With Social Media #INFOGRAPHIC

Growing Up With Social Media #INFOGRAPHIC | Digital Marketing | Scoop.it
Gone are the days of dial-up tones and “You’ve got mail!”

Kids are starting their journey into the online world at a younger age than ever, with far fewer barriers. In the infographic below, UK-based childrens’ delivery service company Letterbox takes a look at how kids grow up with social media.

Via Brian Yanish - MarketingHits.com
Ellie Ahmadi's insight:

Whose child of 6 or under is on social media?!!! Must be those parents who can't resist but to share...

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Marco Favero's curator insight, October 15, 2015 11:13 AM

aggiungere la vostra comprensione ...

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8 Traits that ALL Successful Social Media Images MUST Have

8 Traits that ALL Successful Social Media Images MUST Have | Digital Marketing | Scoop.it
Want the secret formula for lighting up your social media channels? It's simple! Make sure your social media images have these 8 ESSENTIAL traits.

Via Kamal Bennani
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9 Psychology Triggers with Actionable Tips to Improve User Experience on Your Website

9 Psychology Triggers with Actionable Tips to Improve User Experience on Your Website | Digital Marketing | Scoop.it

More the choices and features on your website and web application, the tougher it gets to understand your interface, therefore limit the number of choices for a better user experience. This results in higher user satisfaction and lesser bounce rates.

 

Strip all the non-essential features and elements from your website and mobile application. Think from a consumer’s perspective on different usability environments.

 

‘Are you asking too much information too soon on your website? Can the navigation be made simpler and clearer?’ Remove all the unnecessary options along a user’s journey....


Via Jeff Domansky
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Marco Favero's curator insight, March 12, 2015 3:40 AM

aggiungi la tua intuizione ...

Romain MAZUIR's curator insight, March 13, 2015 3:41 AM

9 Psychology Triggers with Actionable Tips to Improve User Experience #H2MWP

SageRave of Get Custom Content's curator insight, March 13, 2015 12:01 PM

Good tips to consider. The next time you see a commercial, cruise a website, or read an ad, think about this article!

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Rent the Apple Watch for $45 per week to try before you buy

Rent the Apple Watch for $45 per week to try before you buy | Digital Marketing | Scoop.it
Gadgets rental startup Lumoid will be offering people the chance to rent an Apple Watch before deciding whether to buy it or not.

Via Brian Yanish - MarketingHits.com
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LinkedIn and Twitter Struggle to Balance Their Dual Business Model

LinkedIn and Twitter Struggle to Balance Their Dual Business Model | Digital Marketing | Scoop.it
Every successful startup has to prove its business model to become a viable business. For social sites, it’s often a delicate balancing act between engaged communities and advertising revenue. It’s a challenge both Twitter and LinkedIn are facing as they increase their offerings for marketers, while trying not to alienate their users-base.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, March 5, 2015 9:47 AM

aggiungi la tua intuizione ...

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Five marketing lessons from Generation YouTube

Five marketing lessons from Generation YouTube | Digital Marketing | Scoop.it
Video has become a form of speech in its own right - and not just for teenagers, writes Nicola Kemp.

You can no longer ignore the YouTubers. Even President Obama has turned to the power of the YouTube generation, inviting top vloggers to the White House to interview him following his State of the Union address.


Via Brian Yanish - MarketingHits.com
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6 Ways to Use Short Video for Social Marketing

6 Ways to Use Short Video for Social Marketing | Digital Marketing | Scoop.it
Have you considered sharing short video content as a social marketing tactic?

Do you think video is only for the big brands with big budgets?

If you haven’t explored short video for your business, you may be missing out on an opportunity for more reach and shares.

In this article you’ll discover six ways you can use short video to grab attention. With the examples below, you’ll find plenty of inspiration.

Via Brian Yanish - MarketingHits.com
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Diane F's curator insight, February 17, 2015 2:24 PM

Social media loves video, but it must be done the correct way, make it fun and energetic.

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Mobile Is Shaking Up Traditional Loyalty Marketing Programs | Loyalty360.org

Mobile Is Shaking Up Traditional Loyalty Marketing Programs | Loyalty360.org | Digital Marketing | Scoop.it

Walmart and Walgreens are using apps to make personalized offers to shoppers right as they’re in the store. The apps also keep track of past purchases, brand preferences and where people like to shop.

 

Starbucks has a wildly successful mobile payments app that saves coffee drinkers money while giving them great offers they really want on — surprise! — coffee. You probably have other brands and programs on your own phone. And you’ll notice that besides being direct and easy to use, they all rely on — and even revel in — data....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 9, 2015 12:58 AM

Loyalty programs have been incredibly enduring and here's how mobile is changing the industry.

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5 Tips for Using Social Media During Conferences

5 Tips for Using Social Media During Conferences | Digital Marketing | Scoop.it
Being active on social media during an event can help you take your career to the next level.
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Lets Get Social 2014 - YouTube

Mary McCoy from Continuum Marketing Services sings a humor-laced theme song for this year's Social Media Marketing World (http://www.socialmediaexaminer.com/... (Worst/funniest social media son eeveeer http://t.co/pKRQZWaXyF)...
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LinkedIn Launches Tools In Bid for Content Marketing Dollars | Digital - Advertising Age

"We're moving to a model where providing insights to our customers is a core strategy." @ALangeEngel, LinkedIn http://t.co/rTAPcke3Lc @AdAge
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Best Practices for B2B Content Marketing With Video

Best Practices for B2B Content Marketing With Video | Digital Marketing | Scoop.it
As content marketing matures, marketers are exploring new avenues for telling their stories, and revisiting - and improving upon - tried-and-true tactics like video. (All B2B companies should be using video to help promote themselves online.
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10 Big, Recent Changes To Twitter, Facebook, Linkedin You Should Know

10 Big, Recent Changes To Twitter, Facebook, Linkedin You Should Know | Digital Marketing | Scoop.it

In search of a better social media strategy? Listen up: these changes will change the way you share.

 

Social media changes so fast that we often miss the small differences on each platform we use. Every now and then I find it really useful to do a roundup of what’s been changing on the big networks lately. Here are 10 changes I found that took place in the last couple of months, which could be useful for your social media strategy....


Via Jeff Domansky, malek, Martin (Marty) Smith
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Chevelle's curator insight, January 29, 2014 11:57 AM

Love the offline conversion metrics

Antoine Gravet's curator insight, January 31, 2014 3:03 AM

Vous suivez les actus de nos plus importants réseaux sociaux? Alors vous n'avez pas pu rater les plus gros changements qu'ils opèrent et vont opérer qui influenceront nos choix et nos comportements. Rappel.

Arianna Bejarano's curator insight, February 13, 2014 5:15 PM

The social media has changed the world today. Mostly everyone has a tweeter or even a Facebook but nobody nows the actually changes since tweeter and Facebook come out in the media. Well there are 10 bigs changes that make tweeter and Facebook one of the biggest social media today. 

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10 New "Must Have" Digital Marketing Skills | SEJ

10 New "Must Have" Digital Marketing Skills | SEJ | Digital Marketing | Scoop.it
Check out some of the top skills students should be learning so they can be ready to contribute right away when joining a digital marketing team.
Ellie Ahmadi's insight:

I would add 'understanding data' to the list. 

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Nansen blog: Digital consumers don't experience what we expect

Nansen blog: Digital consumers don't experience what we expect | Digital Marketing | Scoop.it

A new eConsultancy Digital marketing report about what consumers find really important online vs. what we as an agency finds important contained some groundbreaking facts.Our view of the consumers’ digital experience doesn't always correlate with their own.Especially the -70% factor regarding how consumers request "information about your account" support and the -65% difference regarding the importance of "account details" is remarkable. Integrity aside, a digital solution never seems to become too relevant for users. Worth keeping in mind.


Via Jeff Domansky
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Jeff Domansky's curator insight, March 24, 2015 9:40 AM

These social media gaps between business and consumers are very important to understand for better marketing results

SageRave of Get Custom Content's curator insight, March 24, 2015 1:32 PM

Useful data, if you can digest it!

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How to Drive Leads with Tumblr

How to Drive Leads with Tumblr | Digital Marketing | Scoop.it
Tumblr was the fastest-growing social media platform in 2014. It also has the youngest average audience of all social platforms, with 70 percent of its users between the ages of 16 and 34. This means that a large portion of its users are millennials – a demographic that is notoriously hard to reach and engage with.

Via Brian Yanish - MarketingHits.com
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Why People Unfollow on Social Media [Infographic]

Why People Unfollow on Social Media [Infographic] | Digital Marketing | Scoop.it

Fractl and Buzzstream surveyed 900 social media users to find out why users unfollow, and what behaviors companies should avoid.

Earned media and customer engagement are two of the primary uses of social media for business, but why do people unfollow or unsubscribe?


Via Lauren Moss
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Why digital natives prefer reading in print. Yes, you read that right.

Why digital natives prefer reading in print. Yes, you read that right. | Digital Marketing | Scoop.it
Textbook makers, bookstore owners and college student surveys all say millennials still strongly prefer print for pleasure and learning, a bias that surprises reading experts given the same group’s proclivity to consume most other content digitally. A University of Washington pilot study of digital textbooks found that a quarter of students still bought print versions of e-textbooks that they were given for free.

“These are people who aren’t supposed to remember what it’s like to even smell books,” said Naomi S. Baron, an American University linguist who studies digital communication. “It’s quite astounding.”

Via Jeff Domansky
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Teresa Levy's curator insight, March 5, 2015 10:09 AM

the pleasure of reading comes first, so much you can hug it, smell ie, hear the pages and all sorts of things you cannot with a digital plataform

rodrick rajive lal's curator insight, March 5, 2015 9:46 PM

I guess, millennials will continue to favour the print format of textbooks, journals and other reading materials. Somehow, it is easier to make annotations in the print format than in the digital format. As a millennial myself, I prefer to go for the print format than the digital format, although I have just completed reading 'She' by Sir Henry Rider Haggard on my I-Pad! Added to this is the fact that because of the advent of the digital version ( The couple of books I have published are also available in the digital version), one gets to buy a lot of printed books really cheap. It is a steal, but then I wonder how long this will go on, for surely one day or the other we will run out of printed books! One saving grace  for the print format is however, that according to Naomi, some young students, "who aren't supposed to remember what it's like to even smell books" are the ones who still prefer the print format, although I guess this was strongly because they were offered the print formats for free!

Michael Jongen's curator insight, March 8, 2015 7:28 PM

This confirms what I hear anecdotaly when I speak to colleagues 

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Bad News for PowerPoint Users | Eric Bergman

Bad News for PowerPoint Users | Eric Bergman | Digital Marketing | Scoop.it
Researchers at Purdue University have some bad news for the 40 million people worldwide who deliver “standard” PowerPoint presentations each and every day.

When PowerPoint is used, the researchers concluded, the audience retains nearly 30 per cent less than if presenters eliminate PowerPoint and simply talk to their audience.

In other words, by simply turning off your projector and using your slides as notes, you can significantly enhance your communication effectiveness.

Via Jeff Domansky
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Viktor Mauzer's curator insight, February 17, 2015 5:32 PM

Communication in business is extremely important as it's a main medium of introducing new business ideas. Take a look at this turnover for PowerPoint users

southernbusiness's curator insight, February 18, 2015 12:14 AM

"Southern Business may not rely on the internet,  70% of consumers will use online search to

find offline businesses.Your online reputation can make a difference in getting a new customer

in your door .

Halina Ostańkowicz-Bazan's curator insight, February 19, 2015 9:24 AM

What do you think about that;

"Students who weren’t exposed to PowerPoint scored 29 per cent higher on the quiz in recalling oral information, and achieved higher overall scores with the recall of all information. “The presence of PowerPoint negatively affected the recall of auditory information,” the researchers concluded, adding that “graphic scores reveal there was no notable gain when using PowerPoint to display graphic information. "

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Why The Quality Of Your Data Is Crucial For Content Marketing In 2015

Why The Quality Of Your Data Is Crucial For Content Marketing In 2015 | Digital Marketing | Scoop.it
Do you know what content your target audience wants to read — and where they want to read it? If the answer is no, you’re not obtaining enough of the right kind of data.

Faced with loads of data, the modern marketer simply does not have time to sift through it all — the hundreds of potential metrics, the trends in content, and the changes to search algorithms — in order to stitch together a story that illustrates what their brand’s audience really needs.

The key is obtaining the right data without putting in exorbitant amount of time to do so. Let’s examine this issue a bit more closely.

Via Brian Yanish - MarketingHits.com
Ellie Ahmadi's insight:

To add, many also lack a good understanding of which data points are important to the business objectives and are actionable data. 

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26 Tips for Improving Your Social Media Marketing |

26 Tips for Improving Your Social Media Marketing | | Digital Marketing | Scoop.it
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.

Via Jeff Domansky
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Jeff Domansky's curator insight, January 27, 2015 11:38 AM

This Social Media Examiner article shares 26 ways, an A-Z guide, to improve your social media efforts.

Marco Favero's curator insight, January 27, 2015 12:10 PM

aggiungi la tua intuizione ...

Marilyn Moran's curator insight, January 27, 2015 8:13 PM

Great tips here!!

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5 Top Social Media Dashboard Tools to Manage Your Social Accounts

5 Top Social Media Dashboard Tools to Manage Your Social Accounts | Digital Marketing | Scoop.it
Social media is here to stay. It has become an integral part of your business and marketing. Here are 5 Social Media Dashboard Tools to help you manage
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Top Social Media Productivity Tools

Top Social Media Productivity Tools | Digital Marketing | Scoop.it
Your time is important. The problem is there isn't enough of it. Claim back your time with these top social media productivity tools and get more done.
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'Twitter, Mtwitter!': Turkish Prime Minister's 9 Craziest Quotes About Social Media

'Twitter, Mtwitter!': Turkish Prime Minister's 9 Craziest Quotes About Social Media | Digital Marketing | Scoop.it
Turkey's Prime Minister Recep Tayyip Erdoğan really doesn't like social media. This is social media according to him. ('Twitter, Mtwitter!
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6 Social Media Tips That Will Improve Your Marketing

6 Social Media Tips That Will Improve Your Marketing | Digital Marketing | Scoop.it
Do you know when you need to put a period in front of your tweets? Bring your social media strategies up to speed with this useful list of unique tips.
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