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Email Marketing Trends - Email interaction across mobile and desktop | Campaign Monitor

Email Marketing Trends - Email interaction across mobile and desktop | Campaign Monitor | Digital Marketing | Scoop.it
Campaign Monitor makes it easy to attract new subscribers, send them beautiful email newsletters and see stunning reports on the results.
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2014 Digital Marketing Trends - YouTube

What does the future hold for digital marketing in 2014? This video explores where online marketing is headed in 2014 and beyond- Plus offers stats on conten...
Ellen Holcombe's insight:

58% of B2B businesses plan to increase their content marketing budget in 2014.

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Are Your Emails Designed only for Desktop? Infographic

Are Your Emails Designed only for Desktop? Infographic | Digital Marketing | Scoop.it
The 3 types of email design, desktop-centric, mobile-aware and responsive, where is your email marketing standing today and where it needs to move next
Ellen Holcombe's insight:

Mobile friendly sites and emails are useless if landing pages aren't.

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4 Hacks You Should Know Before You Craft Your Next Email Subject Line

4 Hacks You Should Know Before You Craft Your Next Email Subject Line | Digital Marketing | Scoop.it
In this post, I will share four hacks you can use in your email marketing. Most of these hacks are backed by research, although results vary by industry.
Ellen Holcombe's insight:

Think about how the subject header will appear on mobile, personalise the subject header, include multiple topics.

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Email Marketing is Changing – The Rise of Mobile and Triggered Emails | KISSmetrics Infographic

Email Marketing is Changing – The Rise of Mobile and Triggered Emails | KISSmetrics Infographic | Digital Marketing | Scoop.it
Email marketing has been used for years to keep in contact and maintain relationships with customers. Lately, with the increasing use of smartphones, we’ve seen the effectiveness continue to rise.
Ellen Holcombe's insight:

Importance of mobile friendly emails - 89% of people opening an email on a mobile device that isn't mobile friendly will delete.

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Email Marketing Etiquette

Email Marketing Etiquette | Digital Marketing | Scoop.it
Ellen Holcombe's insight:

Quick guide to email marketing etiquette from You Say Social.

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