digital marketing
Follow
Find
210 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Campus-Maximus.com
Scoop.it!

The customer is top priority for digital marketers in India

The customer is top priority for digital marketers in India | digital marketing | Scoop.it
A new research released by Adobe along with the CMO Council shows that Indian marketers have the highest level of confidence in their digital marketing proficiency in APAC, with 43 per cent rating their approach as 'very good' or 'good', compared to
more...
No comment yet.
Rescooped by Campus-Maximus.com from INFORMATIQUE 2015
Scoop.it!

Erreur 404 : Faites de vos liens cassés un atout marketing !

Erreur 404 : Faites de vos liens cassés un atout marketing ! | digital marketing | Scoop.it
Les 3 choses à faire pour corriger les liens cassés de votre site, améliorer votre référencement et pourquoi pas en faire un atout marketing !

Via Olivier JADZINSKI , 694028
more...
No comment yet.
Rescooped by Campus-Maximus.com from Public Relations & Social Media Insight
Scoop.it!

The mobile shopper: What they're thinking and doing | The Guardian

The mobile shopper: What they're thinking and doing | The Guardian | digital marketing | Scoop.it

On an average day we use mobile for longer than we use any other device (Source: Millward Brown AdReaction, 2014). By next year two-thirds of our internet consumption will come through smartphones and tablets (Source: Enders Analysis UK Forecast), so it makes sense that mobile will continuously change how we shop for the everyday essentials. The basic shopping process has stayed the same, but mobile has impacted each stage in very different ways....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 10, 1:09 AM
The everyday device has changed the way we shop for the everyday essentials. Interesting profile of the modern mobile shopper.
PharmacyMarketing's curator insight, May 10, 9:56 AM

How will pharmacies be affected?

Scooped by Campus-Maximus.com
Scoop.it!

It's Official: Google Says More Searches Now On Mobile Than On Desktop

It's Official: Google Says More Searches Now On Mobile Than On Desktop | digital marketing | Scoop.it
Company officially confirms what many have been anticipating for years.
more...
No comment yet.
Scooped by Campus-Maximus.com
Scoop.it!

Why digital marketers must drive the customer journey

Why digital marketers must drive the customer journey | digital marketing | Scoop.it
The customer may have always been right but now they know it and they are demanding more from companies that sell to them. Here’s what marketers need to know about the customer’s digital journey. (Includes infographic.)
more...
No comment yet.
Scooped by Campus-Maximus.com
Scoop.it!

Create a Better Digital Marketing Strategy With These 4 Tips

Create a Better Digital Marketing Strategy With These 4 Tips | digital marketing | Scoop.it
Entrepreneurs need to redefine engagement and start focusing on what customers really want.
more...
No comment yet.
Rescooped by Campus-Maximus.com from Personal Branding
Scoop.it!

5 Tips and Tools for Personal Branding

5 Tips and Tools for Personal Branding | digital marketing | Scoop.it

Building a brand can be an overwhelming task. Here are five tips and tools for personal branding to help make this process simpler


Via SENAME Interactive
more...
Davina Ngei's curator insight, April 22, 2:28 PM

Great branding tips for your website!!!

Scooped by Campus-Maximus.com
Scoop.it!

On a pisté la publicité sur Internet - Rue89

On a pisté la publicité sur Internet - Rue89 | digital marketing | Scoop.it
Comment des publicités pour des marques et services grand public se retrouvent-elles sur des sites douteux, des gros annonceurs sur des sites porno ou de streaming illégal ? Explication des circuits.
more...
No comment yet.
Rescooped by Campus-Maximus.com from Mon Community Management
Scoop.it!

Comment récupérer des adresses email directement sur Twitter

Comment récupérer des adresses email directement sur Twitter | digital marketing | Scoop.it

Saviez-vous que vous pouvez ajouter des call to action à vos tweets ? Mieux, saviez-vous que vous pouviez récupérer des adresses email directement dans Twitter ?

 
Via Cecile Verdier
more...
No comment yet.
Rescooped by Campus-Maximus.com from Public Relations & Social Media Insight
Scoop.it!

Which Online Marketing Channel Should You Prioritize?

Which Online Marketing Channel Should You Prioritize? | digital marketing | Scoop.it

When it comes to online marketing effectiveness and driving both traffic and conversions to a website, brands have plenty of options to choose from: direct traffic, organic vs. paid search, email, social media, display banners, referral traffic, etc.

 

But these channels don’t necessarily have the same level of effectiveness, depending on whether we are a small, medium or large organization. Results will also vary greatly depending on which industry we may evolve in – brand paid search may work well in travel but less so in sports or home and garden, for example....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 28, 4:17 AM

Here's some help choosing the best social media channel for your online marketing.

CIM Academy's curator insight, March 30, 4:47 AM

This article highlights that customers use different on-line marketing channels during their decision to purchase on-line.

Rescooped by Campus-Maximus.com from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

15 Examples of Great Mobile Website Design

15 Examples of Great Mobile Website Design | digital marketing | Scoop.it

Learn about what different companies are doing to show value on their mobile websites.


Via Kamal Bennani
more...
Marco Favero's curator insight, March 27, 10:08 AM

aggiungi la tua intuizione ...

Ioan Evans's curator insight, March 29, 4:58 AM

Some great examples of mobile friendly sites. Is your website ready for the new google changes?

Scooped by Campus-Maximus.com
Scoop.it!

Adobe Summit 2015 Wrap-Up – CONTEXT IS KING « iMediaConnection Blog

Adobe Summit 2015 Wrap-Up – CONTEXT IS KING « iMediaConnection Blog | digital marketing | Scoop.it
more...
No comment yet.
Scooped by Campus-Maximus.com
Scoop.it!

How to Make it On Social Media Without Really Trying

How to Make it On Social Media Without Really Trying | digital marketing | Scoop.it
Click farms are changing what it means to have social media influence.
Campus-Maximus.com's insight:
"Click farms jeopardize the existential foundation of social media: the idea that the interactions on it are between real people."
more...
No comment yet.
Scooped by Campus-Maximus.com
Scoop.it!

Map uses Google searches to show what the world wants to BUY

Map uses Google searches to show what the world wants to BUY | digital marketing | Scoop.it
The map was created by cost-estimating website Fixr.com, using the autocomplete formula in Google of, ‘How much does [X object] cost in [X country].
more...
No comment yet.
Rescooped by Campus-Maximus.com from INFORMATIQUE 2015
Scoop.it!

Microsoft et Adobe s'allient pour proposer une solution marketing CRM intégrée

Microsoft et Adobe s'allient pour proposer une solution marketing CRM intégrée | digital marketing | Scoop.it
Connecter les expériences client à tous les points de contact : telle est l'ambition du partenariat entre Adobe et Microsoft. Le point sur les avantages annoncés pour la fonction marketing.

Adobe et Microsoft Corporation s'associent... pour transformer le marketing, les ventes et le service client. L'alliance fait partie des grandes annonces de l'Adobe Summit, la conférence européenne annuelle d'Adobe sur le marketing digital. Objectif du partenariat : aider les services marketing et ventes des entreprises à améliorer les interactions avec les clients à tous les points de contact, en désilotant les activités.


Via ANDRIEU Jean Luc, 694028
more...
No comment yet.
Rescooped by Campus-Maximus.com from Public Relations & Social Media Insight
Scoop.it!

Why Simplicity May Be the Secret to Brand Success

Why Simplicity May Be the Secret to Brand Success | digital marketing | Scoop.it

The success of a new breed of emerging brands can be attributed to doing business in the simplest way possible. Here's why simplicity rules.At Siegel+Gale, we release an annual Global Brand Simplicity Index that examines the global state of simplicity for the world's leading brands.The recent report also shows how consumers ranked 40 of the most prevalent, so-called "disruptive" brands in the US and UK. The disrupters outperformed the incumbent brands in every category, particularly in the US where, compared to their established counterparts, they took eight of the top 10 spots based on their simplicity score....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, May 4, 11:03 AM

Fascinating report and findings on disruptors and simplicity in the business model of startups.

Scooped by Campus-Maximus.com
Scoop.it!

Le DMP de Google peut-il freiner Facebook dans son irrésistible ascension ?

Le DMP de Google peut-il freiner Facebook dans son irrésistible ascension ? | digital marketing | Scoop.it
Avec son moteur de recherche, Android et Youtube, Google ne manque pas de data. Suffisant pour faire de son DMP "LA" solution du marché ?
more...
No comment yet.
Rescooped by Campus-Maximus.com from MarketingHits
Scoop.it!

How to Write Content That Engages Mobile Readers

How to Write Content That Engages Mobile Readers | digital marketing | Scoop.it
Google’s new emphasis on mobile-friendly search results doesn’t require just good mobile design, it requires great mobile copywriting–Content Marketing Institute.

Via malek, Brian Yanish - MarketingHits.com
more...
malek's curator insight, April 25, 7:11 PM

Don’t write less. Write better

Thanks @Os Ishmael.

Marco Favero's curator insight, April 27, 8:01 AM

aggiungi la tua intuizione ...

Adam J. Kovitz's curator insight, April 27, 9:57 AM

#conciseisking

Scooped by Campus-Maximus.com
Scoop.it!

How to Choose the Right Social Network for Marketing Your Business

How to Choose the Right Social Network for Marketing Your Business | digital marketing | Scoop.it
If you’re new to social media marketing and are deciding where to begin, it can be a daunting task. With so many to choose from, the question is where to start?
more...
No comment yet.
Rescooped by Campus-Maximus.com from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly

Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly | digital marketing | Scoop.it

Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire.


Via Kamal Bennani
more...
Rosemary Burnett's curator insight, April 2, 2:38 AM

Look out for Google algorithm changes to Search engine rankings based on whether your website is mobile friendly?  Better get on to this folks before April 21, 2015.  Thanks Andy Betts for the heads-up, RB.

Graham Drage's curator insight, April 3, 7:14 AM

Good article about the coming change to Google mobile search results on April 21st.

If you have a website which generates a lot of traffic from Mobile users and do not have a mobile friendly website then you could be badly affected on April 21st.

Need help? Give me a call.

Scooped by Campus-Maximus.com
Scoop.it!

REPORT: Key Players in Digital Marketing Are Shifting

REPORT: Key Players in Digital Marketing Are Shifting | digital marketing | Scoop.it
Facebook is a rising star in digital marketing, while Google, Microsoft and Yahoo are predicted to lose market share over the next few years.
more...
No comment yet.
Rescooped by Campus-Maximus.com from Public Relations & Social Media Insight
Scoop.it!

Creating a Visual Impact With Your Digital Marketing Plan

Creating a Visual Impact With Your Digital Marketing Plan | digital marketing | Scoop.it

Consumer appetites for online content has only increased as web search and mobile use continue to rise. What is changing, however, is consumers’ “tastes” for that content. Today, many consumers want to learn by seeing — a trend that is leading marketers to shift their approach toward strategic graphics and imagery in their digital marketing plans.

 

Consumer attention has shifted from engaging with text-heavy content to more visually appealing, short-form content, including visual updates, stories, ads and videos. Brands who can skillfully convey their messages by mixing these visual elements into their content recipe will be the ones winning with online searchers and customers.

 

In this post, we explore three areas of your digital marketing plan where you can start to make a visual impact that has the potential to affect your marketing and sales results....


Via Jeff Domansky
more...
Jeff Domansky's curator insight, March 28, 3:49 AM

A digital marketing plan needs more than written content to be effective. Learn to create a visual impact with your content....

Marco Favero's curator insight, March 29, 8:57 AM

aggiungi la tua intuizione ...

Scooped by Campus-Maximus.com
Scoop.it!

Réseaux sociaux : les données personnelles des Européens sont mal protégées

Réseaux sociaux : les données personnelles des Européens sont mal protégées | digital marketing | Scoop.it
La Cour de justice de l'Union a reconnu que les données des Européens ne sont pas à l'abri des services de renseignement américains.
more...
No comment yet.
Rescooped by Campus-Maximus.com from Entrepreneurs du Web
Scoop.it!

Les 5 enseignements du marketing digital, vu par Adobe - Digital Business News

Les 5 enseignements du marketing digital, vu par Adobe - Digital Business News | digital marketing | Scoop.it
Quel que soit leur secteur d’activité ou la taille de leur structure, 75 % des marketeurs interrogés dans le cadre de l’enquête menée en 2014 par Adobe sur l’optimisation du marketing digital pensent que la personnalisation joue un rôle important dans la réalisation des objectifs d’entreprise à long terme.

Via Olivier JADZINSKI
more...
No comment yet.