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Content Hubs

Content Hubs | Digital Marketing | Scoop.it
Content hubs are the key to winning online attention against tough competition. When content is organized into a structure hub, you’ll do better in search, social and sales.

Via AIA Worldwide
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Adobe Digital Trends for 2014 - YouTube

We partnered with Econsultancy to ask 2500 marketing professionals what were their key priorities and challenges for 2014. Here are the top five headlines th...

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13 Content Marketing Lessons from Your Mother - Marketing Land

13 Content Marketing Lessons from Your Mother - Marketing Land | Digital Marketing | Scoop.it
13 Content Marketing Lessons from Your Mother
Marketing Land
The lesson for content marketers: Bad habits are easy to form and hard to break — especially the habit of negativity. Do you shoot down new ideas from younger, less experienced writers?
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Coca-Cola Content 2020 Part One

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketi...
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Viewability Infographic reveals 54% of all digital advertising isn’t seen - Infectious Media

Viewability Infographic reveals 54% of all digital advertising isn’t seen - Infectious Media | Digital Marketing | Scoop.it
Infectious Media today released an infographic on the viewability of digital advertising. It quotes comScore figures from “real-world” digital campaigns...

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Programmatic is Maturing – It's Time for Publishers To Stop Fearing ...

Programmatic is Maturing – It's Time for Publishers To Stop Fearing ... | Digital Marketing | Scoop.it
Martin Stockfleth Larsen, Adform CMO, uses insights from Adfrom's latest European trends report to show that programmatic ad trading is generating record CPMs for publishers (up 67% year-on-year), but despite all this, ...
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If native advertising is so harmless, why does it rely on misleading readers? - The Guardian

If native advertising is so harmless, why does it rely on misleading readers? - The Guardian | Digital Marketing | Scoop.it
The Guardian
If native advertising is so harmless, why does it rely on misleading readers?
The Guardian
The devil says, "How'd you all like to get some advertising revenue at higher rates than what you've been fetching for the past five or six years?
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