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20 Statistics That Will Drive 2014 #Marketing Strategies - #Infographic

20 Statistics That Will Drive 2014 #Marketing Strategies - #Infographic | Marketing, Innovation, Digital | Scoop.it

Via Eric_Determined / Eric Silverstein
Denise Barbezani's insight:

Confira informações importantes para ajudá-lo a preparar o plano de 2014. / Find here relevant information to help with your 2014 plan.

 

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Eric_Determined / Eric Silverstein's curator insight, November 26, 2013 2:03 AM

Data that should help you define some of your plans for 2014

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Innovation Excellence | The Future Belongs To Platforms, Not Products

New platforms often start out as a toy, but that shouldn’t blind us to new capabilities that can either propel us forward or run us over. We will have to adapt our perspectives and our skills or risk becoming irrelevant.
Denise Barbezani's insight:

Pensar em coaching é também pensar em inovação - novas formas de pensar e agir.
Um estudo afirma que 50% dos empregos de hoje deixarão de existir em 10 anos.
Você está preparado para o futuro?

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Innovation Excellence | Non-Judgmental Listening as a Catalyst for Innovation

Innovation Excellence | Non-Judgmental Listening as a Catalyst for Innovation | Marketing, Innovation, Digital | Scoop.it
If there is person you know who is on the cusp of a breakthrough, big idea, or simply struggling to figure something out, there is one thing you can do that will be supremely helpful. It has nothing to do with your good ideas, insights, or intuitions, of which you probably have many. It has everything to do with your ability to listen non-judgmentally.
Denise Barbezani's insight:

The simple act of listening can be inspiring to innovators.

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Innovation Excellence | Innovators Are Made Not Born

Innovation Excellence | Innovators Are Made Not Born | Marketing, Innovation, Digital | Scoop.it
Denise Barbezani's insight:
Necessity is the mother of invention!
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Innovation Excellence | Brain Drain or Brain Gain? The Choice is Yours

Innovation Excellence | Brain Drain or Brain Gain? The Choice is Yours | Marketing, Innovation, Digital | Scoop.it
Brain drain or brain gain? In the 21st Century, it makes all the difference which side of the line your community is on. Communities suffering brain drain lose their talented young people to places where the lights are brighter and opportunities are thicker on the ground. The community’s future goes with them. The loss is...
Denise Barbezani's insight:

How to face the age of disruption.

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Global Innovation Certification

Global Innovation Certification | Marketing, Innovation, Digital | Scoop.it
The Global Innovation Certification Program Provides the Skills Professionals Need Today.
Denise Barbezani's insight:

"Innovation is not an idea. Innovation is discipline."

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Retargeting é coisa do passado; a nova bola da vez é o Pretargeting

Retargeting é coisa do passado; a nova bola da vez é o Pretargeting | Marketing, Innovation, Digital | Scoop.it
O futuro está na segmentação baseada naquilo que estamos prestes a fazer, e não no que já fizemos
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Free Gartner Research: Digital Marketing Transit Map

Free Gartner Research: Digital Marketing Transit Map | Marketing, Innovation, Digital | Scoop.it
Navigate the #digitalmarketing landscape with this free map from @Gartner_inc
Denise Barbezani's insight:

The Gartner Digital Marketing Transit Map
shows the relationships among business functions, application services and solution providers. Use it to create a digital marketing solutions strategy, improve operations and plan initiatives.

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Gartner aponta 10 tendências estratégicas de TI para 2015 -

Gartner aponta 10 tendências estratégicas de TI para 2015 - | Marketing, Innovation, Digital | Scoop.it
A consultoria define como tendência de TI estratégica aquela com potencial de causar impacto significativo em uma corporação nos próximos três anos. As principais para 2015 abrangem temas como fusão dos mundos real e virtual, advento da inteligência em todos os lugares e o impacto da tecnologia na mudança do negócio digital
Denise Barbezani's insight:

Analytics: será o centro das atenções em 2015 conforme cresce o volume de dados gerados pelo aumento de sistemas embarcados, dentro e fora da empresa onde são analisados.

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UK Consumers Spend More Time On Digital Than TV - Digital Marketing Institute IE

UK Consumers Spend More Time On Digital Than TV - Digital Marketing Institute IE | Marketing, Innovation, Digital | Scoop.it
According to eMarketer, UK consumers are spending more time on their laptops and mobile devices than watching TV. eMarketer has also predicted that the average UK adult will spend 3 hours per day online rather than watching TV.
Denise Barbezani's insight:

Do you agree? Share your thoughts.

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4 Tips for Dominating Facebook

4 Tips for Dominating Facebook | Marketing, Innovation, Digital | Scoop.it
Facebook keeps you on your toes, doesn't it? The constant updates, changes in service, and more. It seems things that worked last week, don't work this week. What's a marketer to do?
Denise Barbezani's insight:

Good tips for an ever changing Facebook: Understand Your Audience; Get Emotional; Offer Incentives and

Be Relevant! Share your thoughts.

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Loja da Apple será inaugurada no Rio

Loja da Apple será inaugurada no Rio | Marketing, Innovation, Digital | Scoop.it
Marca distribuirá camisetas para os 1500 primeiros visitantes
Denise Barbezani's insight:

Primeira loja brasileira da Apple será inaugurada no próximo sábado, no Rio de Janeiro.

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Facebook permitirá edição no Look Back

Facebook permitirá edição no Look Back | Marketing, Innovation, Digital | Scoop.it
Usuários poderão alterar as fotos e posts que melhor descrevem sua trajetória na rede social
Denise Barbezani's insight:

Se você gostou da ideia da retrospectiva, em breve  poderá até editá-la. Aguarde.

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Em dez anos, Facebook salta de 1 milhão para mais de 1,2 bilhão de usuários ativos - Converge Comunicações | TI INSIDE Online

Em dez anos, Facebook salta de 1 milhão para mais de 1,2 bilhão de usuários ativos - Converge Comunicações | TI INSIDE Online | Marketing, Innovation, Digital | Scoop.it

O Facebook, maior rede social do mundo, completa nesta terça-feira, 4, dez anos de existência. Criado por Mark Zuckerberg em seu dormitório na Universidade de Harvard, em 4 de fevereiro de 2004, quando tinha apenas 20 anos de idade, o site se transformou de uma simples plataforma para interação entre os alunos da universidade em um dos gigantes do Vale do Silício.

Denise Barbezani's insight:

Muitos dizem que o Facebook está no fim, mas esses são os números. Compartilhe suas ideias.

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Innovation Excellence | 7 Innovations that Will Shape Business in 2015

Innovation Excellence | 7 Innovations that Will Shape Business in 2015 | Marketing, Innovation, Digital | Scoop.it
This year will present endless opportunities for innovation and disruption. Companies can’t be hesitant to experiment or pivot their products to match fluctuating market trends. To help you understand which trends will be the game changers of 2015, here are the most important ones to note.
Denise Barbezani's insight:

In a time to innovate and adapt, flexibility, creativity and awareness will be decisive to embrace disruption. 

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Meio e Mensagem - Conheça as sete empresas que lideram o... | Facebook

Conheça as sete empresas que lideram o mundo digital, segundo estudo da consultoria Gartner.
Denise Barbezani's insight:
Confira estudo sobre o mercado de marketing digital da Gartner! Check out Gartner's digital marketing market study!
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The economic impact of bad meetings

The economic impact of bad meetings | Marketing, Innovation, Digital | Scoop.it
You get invited to a meeting by a person you don't really know, about a project you've barely heard of, and you're not sure why. 'Click.' You accept anyway. Find out just how much time this simple ...
Denise Barbezani's insight:

How about innovating during meetings? Please see some reasons to do so.

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Innovation Excellence | Your Children – the Ultimate Disruptive Innovators

Innovation Excellence | Your Children – the Ultimate Disruptive Innovators | Marketing, Innovation, Digital | Scoop.it
Children are the ultimate disruptive innovators - fearless and able to clash together weird and strange concepts to create something radically different but unfortunately as we age we lose our creative edge.
Denise Barbezani's insight:

Disruptive innovations isn’t as far away as you think! 

A inovação está bem mais perto do que imaginamos.

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Digital Marketing Institute

Digital Marketing Institute | Marketing, Innovation, Digital | Scoop.it
Learn about working at Digital Marketing Institute. Join LinkedIn today for free. See who you know at Digital Marketing Institute, leverage your professional network, and get hired.
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What Makes a Company a Digital Master?

What Makes a Company a Digital Master? | Marketing, Innovation, Digital | Scoop.it
George Westerman, Research Scientist in the MIT Initiative on the Digital Economy, explains how large companies in traditional industries are using digital to gain strategic advantage.
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Gartner: Top 10 Strategic IT Trends For 2015

Gartner: Top 10 Strategic IT Trends For 2015 | Marketing, Innovation, Digital | Scoop.it
Gartner Symposium/ITxpo is under way in Orlando. As always, their IT experts have identified what they believe to be the top-ten information technology trends for the year ahead. Strategic technology trends are defined as having potentially significant impact on organizations in the next three years. Here is a summary of [...]

Via Tom D'Amico (@TDOttawa)
Denise Barbezani's insight:

As smart-phone technology advances, smart-phones will be used in new contexts and environments. Along with wearables, smart-phones will offer connected screens in the workplace and in public. User experience will be key.

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Rescooped by Denise Barbezani from Social Media, SEO, Mobile, Digital Marketing
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12 Free Tools To Help With Social Media

12 Free Tools To Help With Social Media | Marketing, Innovation, Digital | Scoop.it

there are a plethora of free tools designed to give your Facebook, Twitter, or LinkedIn account a little something extra. Here are 12 100% free social media tools that help manage, monitor, or develop content – in no particular order.


Via Kamal Bennani
Denise Barbezani's insight:

They are free and they are great! Grab these opportunities and improve your results. / Ferramentas gratuitas para você obter o máximo das Mídias Sociais! 

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Marianne Naughton's curator insight, October 4, 2014 1:02 PM

Tools for social media

Robert M. Crawford's curator insight, October 5, 2014 9:01 AM

Just what I need to assist my company's exposure as RMCO MUSIC is a varied entity that deals with many areas within the music business including all aspects of  music production such as songwriting/composing, producing, recording, & engineering, as a guitarist, arranger, & vocalist. Also working in music event management as a live sound engineer, stage manager, & consultant, 

Evelyne Phiane's curator insight, October 5, 2014 12:02 PM

tools 

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1. Introdução ao Planejamento

1. Introdução ao Planejamento | Marketing, Innovation, Digital | Scoop.it
brandme Planejamento Estratégico e de Marketing para Pequenas e Médias
Empresas
Denise Barbezani's insight:
Excelente: Planejamento Estratégico e Marketing.
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Connect or die: why Facebook needed WhatsApp

Connect or die: why Facebook needed WhatsApp | Marketing, Innovation, Digital | Scoop.it
When Mark Zuckerberg says he wants to "connect the world’s people," it’s not some gentle, humanist statement. Zuckerberg intends to own the communications layer of the world we live in — if...
Denise Barbezani's insight:
Necessity is the mother of invention!
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16 Quotes That'll Make You A Better Marketer & Storyteller

16 Quotes That'll Make You A Better Marketer & Storyteller | Marketing, Innovation, Digital | Scoop.it
In my early twenties, I decided I wanted to either be a writer or a teacher. After training as a journalist, I realized that those were the same thing.Now, a few years later as a businessperson, I
Denise Barbezani's insight:

Communication is key to human development. Enjoy these inspiring quotes to brighten up our hearts.

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É interessante usar redes sociais em treinamentos corporativos? - Converge Comunicações | TI INSIDE Online - WEB INSIDE

É interessante usar redes sociais em treinamentos corporativos? - Converge Comunicações | TI INSIDE Online - WEB INSIDE | Marketing, Innovation, Digital | Scoop.it

Através das redes sociais é possível entender a nova geração de trabalhadores. Facebook, Twitter e LinkedIn fazem parte da rotina da maioria das pessoas. De acordo com o IBOPE, somos cerca de 100 milhões de brasileiros conectados. Destes, 90,8% acessam as redes sociais, segundo dados da comScore. Cada vez mais nos comunicamos com os amigos por mensagens, contamos fatos importantes de nossas vidas através do Facebook e comentamos os grandes acontecimentos em tweets. Essa nova ferramenta de comunicação, como tudo na vida, tem pontos positivos e negativos.

Denise Barbezani's insight:

Atualmente, as redes sociais são utilizadas em  treinamentos e até processos de seleção, mas precisamos ter em mente a importância do envolvimento do profissional de RH. Confira e compartilhe as suas experiências.

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