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- Mythology Marketing Blog - Marketing Automation: Is it really worth it?

- Mythology Marketing Blog - Marketing Automation: Is it really worth it? | Digital Marketing | Scoop.it
“In whatever you do, ALWAYS give every ounce of effort and make sure you’re fu... (Does something seem to be missing from your marketing?
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Seven Tips to Improve Your Email Deliverability - Profs | #TheMarketingAutomationAlert

Seven Tips to Improve Your Email Deliverability - Profs  | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it

Chances are your organization sends out regular marketing emails. But how do you know if they’re getting through to recipients? Here are tips to help.

 

Excerpted...

 

1. Clean and up-to-date lists have the biggest impact on improving deliverability (58%)

2. Relevance of email to recipients (45%)

3. Reputation of sender (44%)

4. Use of confirmed opt-in data (30%)

5. Every time someone sends you an updated email address, ensure someone changes it in the database.

6. Check the back end of your email service provider account to download those that bounced or unsubscribed.  Do some research to find updated contact information.

7. If you’re buying lists with dud addresses, advise the vendor. You may be entitled to a credit or refund for those that are invalid. If this happens frequently, change vendors.

8. Segment your email lists and send different versions according to their interests, buying patterns, buying history, etc.

9. Make sure the content you send is relevant and helpful to your audiences. Make it about them.

10. If you’re not using an email service provider and still sending mass emails using your own email account, stop. Your email address may be getting blackballed by many recipient servers. Improve your deliverability by using an email service provider that provides you with the design and sending tools and, more importantly, the results data.

11. Make sure you aren’t sending emails to people who haven’t subscribed or opted in. This is SPAM—and sending it frequently will negatively impact your sender reputation, aside from ticking people off.


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Clean data has the biggest impact on demand strategies from marketing automation emails to prospect calling!

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marketingIO's curator insight, September 23, 2013 8:33 PM

Clean any purchased lists!! Append your lists!! How? Go here.


  • See the article at from www.mpdailyfix.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Unlocking the Potential of B-to-B Technology: Three Phases | SiriusDecisions Blog | #TheMarketingAutomationAlert

Unlocking the Potential of B-to-B Technology: Three Phases | SiriusDecisions Blog | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
The importance of b-to-b organizations using a phased approach to invest in sales and marketing technology

 

Excerpt...

 

To achieve this level of capability, organizations must pass through three phases of maturity and develop a strong partnership between IT, sales and marketing leaders:

 

Phase 1: The organization’s use of technology is emergent. Technology is purchased for tactical purposes with little thought given to data integration or overall business value. Typical characteristics of this phase, which represent opportunities for improvement, include:

The marketing automation platform (MAP) and sales force automation (SFA) system lack seamless bidirectional integrationInsights from social media monitoring and interactions are collected but not integrated into the MAP or SFA systemsDeal registration by channel partners occurs with little or no visibility into the sales cycleIf the organization has a standalone Web analytics tool, its integration with the MAP is limited

 

Phase 2: The organization has reached an intermediate level. Some systems are integrated, some processes have been re-engineered, and specific technology skills are sought in new recruits. As a result, the organization gains greater insights across sales and marketing and achieves faster ROI. Specific capabilities at this level of technology maturity may include:

Social activity is added to contact records and can trigger marketing actionsInsight into channel partner activity is gathered throughout the sales cycle vs. only at deal registrationSales assets include more effective content, but they are not accessible from, or through, the SFA systemMarketing is more effective in planning, scheduling and managing resources, but strong underlying processes are lacking

 

Phase 3: The organization is technologically mature. Integration and process optimization across systems are planned. To maintain progress, the organization must focus on implementing additional technologies to expand its integrated technology ecosystem. Characteristics of this phase may include:

Integrated inbound and outbound tactics across multiple marketing channelsAn understanding of the impact of reputation efforts on business goalsIncreased sales productivity and effectivenessData is available for analytics, not just reportingTighter integration enables improved channel content syndication and customization, as well as better visibility into partner lead disposition
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marketingIO's curator insight, September 10, 2013 11:09 AM

There's a pre-phase, and you don't want to be there. And there's a Phase 4: how the data is used. Regardless, this is one of the best models we've seen to define B2B organizations and their investment in sales and marketing technology.


In another post, an author discussed replacing BANT with his sales strategy. If you're selling sales and marketing technology, you'll want to incorporate this model into your thinking.


  • See the article at from www.siriusdecisions.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Only 1 in 2 B2B Marketers Agree That Marketing’s Financial Value is Clear to Their Business - Marketing Charts | #TheMarketingAutomationAlert

Only 1 in 2 B2B Marketers Agree That Marketing’s Financial Value is Clear to Their Business - Marketing Charts | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it

Excerpt...

 

2 in 3 US CMOs are feeling pressure from the board to prove marketing’s value, according to recent research, and it seems that B2B marketing leaders may have some work to do in this regard. According to a Forrester Research survey of 174 B2B marketing leaders, while 72% agreed that it’s clear to their leadership how marketing impacts the business, just 51% agreed that marketing’s financial value is clear to the business. Respondents themselves may be to blame.

 


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marketingIO's curator insight, September 4, 2013 5:59 AM

This is the last year where you no longer feel the pressure. That's two studies in a row where the BOD is pressing down hard on the CMO. The other one was yesterday.


  • See the article at from www.marketingcharts.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Does Your Marketing Answer the Right Questions? | SiriusDecisions Blog | #TheMarketingAutomationAlert

Does Your Marketing Answer the Right Questions? | SiriusDecisions Blog | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
Why understanding your buyers and customers is essential to making your marketing work.

 

Key excerpt...

 

Marketers should know the answers to the following questions and use them as a guide to segmentation and core value propositions: What makes your customers successful, and what makes them want to stay? What kinds of customers get the most value and why? Be honest, now: Are there some customers who really shouldn’t work with you?

 

Show prospects what to expect from the experience – and what not to expect. Invite customers to tell that story for you whenever possible. In other words, don’t just sell the “what.” Get buyers and customers to understand the “why” and the “how” of working with you. It might make selling the “what” a lot easier.


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marketingIO's curator insight, September 4, 2013 7:03 AM

This is brilliant!


It peels away the BS atop the conversation, and gets to the nuts and bolts of a prospective relationship. Use this as guidance not only towards the sales process, but your messaging!


  • See the article at from www.siriusdecisions.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Data is the most underutilized asset in marketing - Chief Marketing Technologist | #TheMarketingAutomationAlert

Data is the most underutilized asset in marketing - Chief Marketing Technologist | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
According to a new study on data-driven marketing by Teradata Applications (the artists formerly known as Aprimo), 45% of marketers believe that data is the most underutilized asset in the marketing organization.

 

Condensed...

 

The research, conducted with more than 2,200 marketers at companies with $100 million or more in revenue, revealed a number of other stats on the data challenges that marketing departments are facing:

Less than 10% use the data they currently have in a systematic, strategic wayOnly 33% believe they work in a true data-driven marketing cultureOnly 32% own/control most customer data — the rest rely on accessing data from IT or external vendorsThat’s a bottleneck because 74% still don’t think marketing and IT are strategic partnersYet 42% of marketers actually identify lack of process as a primary obstacle to using data in decision-making

 

But for all the data challenges that marketing now faces, a new champion is galloping to the field: the marketing data scientist.

 

Just as marketing technologists raise the tech-savvy of marketing as a whole, data scientists deliver a similar lift. Teradata asked participants to grade how good their department is at doing data-driven marketing. “Departments with data scientists get higher marks from their employees,” states the report. “While the average department grade from individuals is in the C or lower range, departments with data scientists are awarded A’s.”


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marketingIO's curator insight, August 28, 2013 11:07 AM

If I were a CMO for a mid-size company, I would love to have a Marketing Data Scientist. But how do you justify that position?


  • See the article at From chiefmartec.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us


Greg Bonsib's curator insight, August 28, 2013 1:19 PM

Having data is one thing.  Finding insights and activating against them is another.

Andrew Earnshaw's curator insight, August 30, 2013 2:08 AM

I've worked with a research company, so understand the value of GOOD QUALITY DATA. I also realise how damaging poor quality data can be to a brand.

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10 Landing Page Mistakes You'll Never Make Again - Unbounce | #TheMarketingTechAlert

10 Landing Page Mistakes You'll Never Make Again - Unbounce | #TheMarketingTechAlert | Digital Marketing | Scoop.it

Basic/ Digest...

 

(These are the 10 factors upon which you should focus)

 

1. Write a Landing Page Headline With Some Impact

2. Orient Your Landing Page Visitors

3. Optimize Your Web Forms

4. Focus on a Single Goal

5. Learn How To Design For Conversions

6. Stop Using “Submit”

7. Be Clear About the Benefits (Not The Features)

8. Write Copy That Matches Your Offer

9. Make Your Page Legible

10. Drop the Useless Footer Links

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).

 

 


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marketingIO's curator insight, January 13, 2014 7:29 PM

Skip through to the article for examples of what NOT to do, and how to fix it.

Gerry Robert's curator insight, January 14, 2014 5:59 PM

Great short list of 10 factors for landing pages.

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How to Use Dynamic Content for "Smarter" Marketing - HubSpot | #TheMarketingAutomationAlert

How to Use Dynamic Content for "Smarter" Marketing - HubSpot | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
Learn what 'smart content' actually is and get tips for implementing it in your marketing.


Digest...

 

What does 'smart content' even mean? In simple terms, smart content is content that adapts to the characteristics of the person consuming it. The goal of smart content is to provide a more relevant experience than could otherwise be achieved through static content.  

 

Smart content in marketing began with the personalization of email campaigns. Using data from a contact database, marketers could segment their mailing lists based on a recipient's characteristic. Moving to personalization across channels, particularly on websites, is an important next step in meeting customers' expectations and behavior.

 

You need smart rules to set the criteria for personalization and a smart content generator to pull up different pieces of content based on those smart rules. For example, a smart rule could be, "if the database says someone has already provided you with his or her company name, show them this piece of content." Smart content generators can then generate any type of content you'd like based on that rule: images, videos, text, call-to-action buttons etc.

 

Before you begin personalizing your website with smart content, make a list of things that would be useful for your leads and customers. What's useful?

Don't show me content I've already read or downloaded.Elevate content that fits my industry, role, or persona.Don't pitch me if I'm already a customer.Make some data from my profile easy to find -- like my account manager or my purchase history. 
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marketingIO's curator insight, September 9, 2013 2:36 PM

Call it what you want, but it's about delivering the right content at the right time to the right person. It's a function that is a necessary part of your marketing automation schema.


  • See the article at from blog.hubspot.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Graduating from Email Service Provider to Marketing Automation Solution - Marketo | #TheMarketingAutomationAlert

Graduating from Email Service Provider to Marketing Automation Solution - Marketo | #TheMarketingAutomationAlert | Digital Marketing | Scoop.it
The reality is that email marketing isn't dead, but it's certainly evolving. If you really want to step up your email marketing game, it’s time to graduate to a much more powerful solution – marketing automation.

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marketingIO's curator insight, September 10, 2013 9:22 AM

For those who need to understand the differences between email marketing and marketing automation...


  • See the article at from blog.marketo.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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10 Ways Sales Benefits From Marketing Automation

10 Ways Sales Benefits From Marketing Automation | Digital Marketing | Scoop.it
By Chris Hardeman, VP of Sales, Act-On Software

Sales runs on high-octane fuel that consists of intelligence and time. When you know who to call, when to call them, what to listen for and what to say, you close more deals.
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The CIO as CMO, and The Top 13 Marketing Technology Articles Curated Wednesday, 9/4/13

The CIO as CMO, and The Top 13 Marketing Technology Articles Curated Wednesday, 9/4/13 | Digital Marketing | Scoop.it

If you’re CMO/VP Marketing who is circumspect about marketing technology, you may soon find yourself reporting into the CIO.

 

Recent studies point to 2 driving factors: the forecasted, significant increase in marketing technology spending over the next 3-4 years, and the gap between the CIO and the CMO. There’s no doubt that the growth of marketing technology platforms, applications and tools is significant, from marketing automation to analytics to social media to whatever. Compound that with the data emerging from the use of technology, overlaid with predictive analytics and hypothesis testing, and we have a tech and data driven marketing environment.

 

If the marketer ignores this tsunami and does not reconstruct the function to manage and capitalize, guess who will?

 

Marketing technology…NOW!

 

Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected). If you find this valuable, please share by using the links below:

__________________________________________________

Featured Marketing Automation Article

 

The changing role of the CMO - Fourth Source | #TheMarketingAutomationAlert

 

http://sco.lt/8bOEVt

From www.fourthsource.com - Today, 7:51 AM

 

A few years ago, Chief Marketing Officers would not have envisaged how fundamentally technology would change not only their profession but also the skills

 

Key excerpt...

 

However, just as with everything in IT, what really matters is not the tools that CMOs are planning to roll out but what they want to achieve with their implementation. The survey showed that the priorities allocated to SMAC (Social, Mobile, Analytics and Cloud) technologies are directly linked to the marketing function. This reflects the growing interest in and ownership of technology outside the IT department and, more specifically, amongst the sales and marketing teams. Most respondents were keen to work together with their customers and drive better (and more tailored) marketing of products and services using digital and social tools.

 

Similarly, users of analytics are moving from purely predictive analysis and trends, to more revenue and customer-driven attributes such as pricing, cross selling, market opportunities and segmentation. This reflects a wider change across business functions, with IT no longer being a tactical tool, but a driver of strategic business objectives.

 

The role of the CMO has always covered innovation, revenue generation and customer experience, but new technology means that this is now done in a faster, more flexible manner. CMOs are spending between 15 and 20 per cent of their operating budgets on marketing technology and technology-related services. In addition, they are hiring more technically skilled staff – chief marketing technologists, user interface experts and their very own quantitative analysts.

 

iNeoMarketing's insight:

Perhaps we're all creating something out of nothing, i.e., there is no conflict between the CIO and the CMO. Unfortunately, the studies are showing that it's one of three things: all is well, there is conflict, or they're ignoring each other. In two of three cases, this will hurt the CMO more than the CIO given that the source of the conflict is technology!

 

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ComBlu » The Alchemy of Content | #TheMarketingAutomationAlert

 

http://sco.lt/8wtLcH

From comblu.com - Today, 7:15 AM

 

Overview...

 

The Alchemy of Content: A Formula for Overcoming Four Major Content Pain Points”: offers a step-by-step process for overcoming four common content pain points:

 

Content Development and Distribution: How to organize resources to establish an effective and efficient process.

Content Creation: How to effectively “feed the content beast” with content that resonates.

Content Cadence: How to get the publication cycle right.

Content ROI: How to make sure content is working hard enough for the investment made. Defining your value story requires a methodical approach.

Clearly identify KPIs aligned with business mission.Identify the metrics that will work as a unit to tell a value story.Identify the sources of those metrics and pull into a dashboard using connectors.Create an algorithm that weights each metric in relation to their importance to the “story.”Analyze performing and non-performing metrics for each KPI on a periodic basis and use to calibrate approach.

 

iNeoMarketing's insight:

This truly is a step-by-step process, and very timely.

 

If you are considering formalizing your content process, or you need to do a pre-2014 audit, you need to review this .pdf. It's a quick read at 50 pages, and is a roadmap that you can use to compare/contrast/improve.

 

Download here.

 

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Marketing Technologist Role in B2B | ANNUITAS | #TheMarketingAutomationAlert

 

http://sco.lt/8VDSQz

From annuitas.com - Today, 6:55 AM

 

Absolutely not, not every marketer will become a marketing technologist.

 

Key Q&A...

 

Are the roles of IT and marketing also blurring together or is there something to be said for keeping them separate and strictly defined? Where does this place the marketing technologist?

 

IT and Marketing are blurring when it comes to marketing technology probably more than any other department. With more and more marketing technologies requiring marketing expertise and acumen (think marketing automation, social media monitoring  content strategy tools, etc), and less in the way of technical chops for hosting, installation and integration the need for marketers specializing in the technological aspects of the role is greater than ever. The way these disparate systems can work together to provide a more complete picture of the Buyer and their journey is only now fully being realized, and even then only by the companies that are on the cutting edge. But this will change.

 

iNeoMarketing's insight:

Conversely, it will become strictly defined should Marketing abdicate their technology responsibilities associated with supporting processes, applications, etc. The CIO will install BI folks in a heartbeat if you don't.

 

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Does Your Marketing Answer the Right Questions? | SiriusDecisions Blog | #TheMarketingAutomationAlert

 

http://sco.lt/7AKaS9

From www.siriusdecisions.com - Today, 7:03 AM

 

Why understanding your buyers and customers is essential to making your marketing work.

 

Key excerpt...

 

Marketers should know the answers to the following questions and use them as a guide to segmentation and core value propositions: What makes your customers successful, and what makes them want to stay? What kinds of customers get the most value and why? Be honest, now: Are there some customers who really shouldn’t work with you?

 

Show prospects what to expect from the experience – and what not to expect. Invite customers to tell that story for you whenever possible. In other words, don’t just sell the “what.” Get buyers and customers to understand the “why” and the “how” of working with you. It might make selling the “what” a lot easier.

 

iNeoMarketing's insight:

This is brilliant!

 

It peels away the BS atop the conversation, and gets to the nuts and bolts of a prospective relationship. Use this as guidance not only towards the sales process, but your messaging!

 

__________________________________________________

How to Create Customer Personas That Make an Impact - ClickZ | #TheMarketingAutomationAlert

 

http://sco.lt/8naz6f

From www.clickz.com - Today, 6:39 AM

 

Here are just three of the ways you can collect and analyze data from your customers to create personas.

 

Digest...

 

Here are just three of the ways you can collect and analyze data from your customers to create personas:

1. Use the data you already have. Taking it to a more advanced level, marketers can also conduct a cluster analysis on relevant variables to identify personas.

2. Use someone else's data. There may be an opportunity to work with a strategic partner to see what they identify as their different customer personas.

3. Ask your customers. Even in these data-devouring days, good old self-reported information from your customers is hard to replace. These types of studies will provide a depth that will fill in the blanks that your other data left behind.

 

iNeoMarketing's insight:

I've come full circle on this: personas are market segments that are fleshed out with personalities and nuances. See Caleb Carr's brillian book The Alienist.

 

This is not hard.

 

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It's Game Time: Introducing The Customer Life Cycle Marketing Playbook For CMOs | Forrester Blogs | #TheMarketingAutomationAlert

 

http://sco.lt/7ksRRx

From blogs.forrester.com - Today, 6:46 AM

 

Key excerpt...

 

We've organized the playbook to help CMOs:

●     Discover the business value that a strategy grounded in the customer life cycle creates. These reports set the stage for why the customer life cycle is a better framework for modern marketing; they also arm CMOs with the business case to justify the investments and resources they will need for this change.

●     Plan the move away from the marketing funnel and to the customer life cycle. In this section of the playbook, CMOs can use the reports to assess their current capabilities and form a road map and strategic plan to get them moving toward a customer-driven marketing function.

●     Act on the new requirements that a customer-first strategy demands. Here, CMOs tackle the hardest parts of a major transformation: embracing a change management function to transition people, processes, and technology to the customer-first orientation.

●     Optimize performance to enable organization-wide customer obsession. Finally, these last reports take the customer life cycle initiative to the next level by managing performance with new metrics, benchmarking current success, and identifying the next capabilities to add to become even more focused on customer needs.

 

iNeoMarketing's insight:

For Forrester subscribers only. If you don't have a Forrester subscription, you'll want to saddle up to someone who does.

 

__________________________________________________

The key SEO elements of an optimised page in 2013 - Fourth Source [INFOGRAPHIC] | #TheMarketingAutomationAlert

 

http://sco.lt/86Zvkn

From www.fourthsource.com - Today, 6:13 AM

 

iNeoMarketing's insight:

With special emphasis on Google+.

 

__________________________________________________

Strategic data vs. data theater in data-driven marketing - Chief Marketing Technologist | #TheMarketingAutomationAlert

 

http://sco.lt/6wLqIT

From chiefmartec.com - Today, 6:33 AM

 

Let’s face it: we’re swimming in a sea of essentially infinite data at this point. In a recent Teradata report, “lack of needed data” was cited as the least common obstacle to data driven-marketing.

 

Key excerpt...

 

Maybe “bad data” isn’t the best phrase for this, because it isn’t a question of the data being accurate. It’s a question of the data being useful.

 

A better way of thinking about it may be strategic data vs. data theater. Through the lens of strategy-is-choice, strategic data helps us with our choices. Data theater, in contrast, doesn’t help us with choices — or doesn’t help us with choices that are coherent with our strategy. It may dazzle or disappoint us, but it doesn’t drive us.

 

What’s an example of strategic data? Data collected as part of a controlled experiment to test a hypothesis — if and only if the hypothesis is relevant to our strategy. The outcome of the test is intended to help us make a choice in pursuit of our strategy. This is why I believe that big testing is more important than big data — it helps us make choices.

 

iNeoMarketing's insight:

On the other hand, in an agile environment, discovery of unforeseen relationships can lead to breakthroughs. Leave aside some portion of the effort to dabble.

 

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12 Free Keyword Tools To Replace Google's Keyword Tool - Internet Marketing Ninjas | #TheMarketingAutomationAlert

 

http://sco.lt/551TYf

From www.internetmarketingninjas.com - Today, 6:07 AM

 

Well, if you haven’t heard the news yet, the word on the street is Google has shut down their widely popular keyword tool for public use. Now if you want access to Google sanctioned keyword data you have to sign up for an Adwords account.

 

Summarized...

 

Ninja Search Combination ToolMajesticSEOSEO Book Keyword ToolsBing Webmaster ToolboxWordTrackerKeyword DiscoveryWordPotUbersuggestKeywordSpySEMRushSpyFuKGen

 

iNeoMarketing's insight:

I've always preferred WordTracker.

 

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55 Free Templates to Make Visual Content Creation Quick & Painless - HubSpot | #TheMarketingAutomationAlert

 

http://sco.lt/79oxpR

From blog.hubspot.com - Today, 6:11 AM

 

Free visual content creation templates for infographics, SlideShares, social media graphics, CTAs, and more!

 

iNeoMarketing's insight:

There's no way I'm rescooping every one, but scooping the entire article for future reference and tagging it as Templates.

 

__________________________________________________

Infographic: The Super Powers of Lead Scoring - Marketing Technology Blog | #TheMarketingAutomationAlert

 

http://sco.lt/8VlpY1

From www.marketingtechblog.com - Today, 5:52 AM

 

Lead scoring is not a new phenomenon, but ROI has a different point of view when it comes to lead scoring. In their eyes, 3D scoring is the next big thing.

 

iNeoMarketing's insight:

Outstanding!

 

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Only 1 in 2 B2B Marketers Agree That Marketing’s Financial Value is Clear to Their Business - Marketing Charts | #TheMarketingAutomationAlert

 

http://sco.lt/6uzQHZ

From www.marketingcharts.com - Today, 5:59 AM

 

Excerpt...

 

2 in 3 US CMOs are feeling pressure from the board to prove marketing’s value, according to recent research, and it seems that B2B marketing leaders may have some work to do in this regard. According to a Forrester Research survey of 174 B2B marketing leaders, while 72% agreed that it’s clear to their leadership how marketing impacts the business, just 51% agreed that marketing’s financial value is clear to the business. Respondents themselves may be to blame.

 

iNeoMarketing's insight:

This is the last year where you no longer feel the pressure. That's two studies in a row where the BOD is pressing down hard on the CMO. The other one was yesterday.

 

__________________________________________________

The Smart Marketer’s Landing Page Conversion Course - Unbounce | #TheMarketingAutomationAlert

 

http://sco.lt/6oFizZ

From unbounce.com - Today, 5:49 AM

 

In this 11-part course, landing page expert Oli Gardner and 8 conversion rate experts teach you all you need to create high-converting landing pages.

 

iNeoMarketing's insight:

Best practices from the best experts.


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marketingIO's curator insight, September 4, 2013 8:34 AM
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