Digital Marketing
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Most Coveted Digital Marketing Skills for 2014

Most Coveted Digital Marketing Skills for 2014 | Digital Marketing | Scoop.it
These are the digital marketing skills advertising and Fortune 500 marketing executives value and need the most for 2014.

Via janlgordon
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Siri Anderson's curator insight, February 1, 2014 9:16 AM

Interesting to consider as well from various roles/ fields -- what are the missing skills in social media amongst teachers, nurses, social workers, parents, students, police officers etc.

Frederic Hohl's curator insight, February 2, 2014 5:55 PM

What talents in digital marketing companies will look for in 2014

Thiago Gomes de Lima's curator insight, February 15, 2014 6:49 AM
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Qmee find out what happens online in 60 seconds

Qmee find out what happens online in 60 seconds | Digital Marketing | Scoop.it

Via Beth Dichter
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Viljenka Savli (http://www2.arnes.si/~sopvsavl/)'s curator insight, April 15, 2014 9:58 AM

This is what life today looks like :). The statistic is incredible and the distances ar

José Antônio Carlos - O Professor Pepe's curator insight, April 15, 2014 11:28 AM

A velocidade de nossos dias em um simples gráfico.

Nicky Mohan's curator insight, April 15, 2014 8:23 PM

All in just 60 seconds

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How to Write Your Way to the Top!

How to Write Your Way to the Top! | Digital Marketing | Scoop.it
Here's the thing: I'm not a writer. I feel more comfortable saying, "I am a person who writes." Why? Because I have had no writing training outside of re

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Six Secrets of Contagious Content [infograph]

Six Secrets of Contagious Content [infograph] | Digital Marketing | Scoop.it
The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. Here are six insider secrets.

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Pierrick Fischer's curator insight, August 27, 2013 8:49 AM

Slightly overcharged infographics but it reminds you of the importance of creating emotional content on social media. I see many neutral posts/tweets on company pages. Yet I think this is another hint of how important it is to drive emotions (good ones of course) to expand your reach and make your content shareable, viral!

Peter Jimenez's curator insight, August 27, 2013 9:30 AM

Awesome Marketing Tool

Rim Riahi's curator insight, August 28, 2013 1:35 AM

The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. Here are six insider secrets.

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How to drive customer loyalty with content marketing - Dynamic Business

How to drive customer loyalty with content marketing - Dynamic Business | Digital Marketing | Scoop.it
How to drive customer loyalty with content marketing
Dynamic Business
Content marketing is more than just sending out a regular newsletter or blog.
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How to Use the Concept of Agile Development in Content Marketing

How to Use the Concept of Agile Development in Content Marketing | Digital Marketing | Scoop.it
A big part of content marketing is coming up with great content on a regular basis. In fact this remains one of the biggest obstacles faced by content marketing professionals — producing enough content [source].
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The History of Content Marketing #Infographic – Corporate Storytelling is Not New

The History of Content Marketing #Infographic – Corporate Storytelling is Not New | Digital Marketing | Scoop.it

Brands have been telling stories to attract and retain customers for hundreds of years. The difference today is that the barriers to entry (content acceptance, talent and technology) no longer exist for brands to get into the publishing arena.
This History of Content Marketing Infographic is based on the Content Marketing World Timeline Video from the Content Marketing Institute.
Special thanks to CMI’s creative director Joseph Kalinowski for making this happen.


Via Tom George, siobhan-o-flynn
Clive Davy's insight:

Content markeing insights

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Why don't GM's, Internet directors or any SEM and SEO gurus never believe these real hard Facts... About Internet Marketing [Infographic]

Why don't GM's, Internet directors or any SEM and SEO gurus never believe these real hard Facts... About Internet Marketing [Infographic] | Digital Marketing | Scoop.it
Statistics can be a wonderful thing. They can show us information that can guide our decisions and bring us to see things in better focus. They can distract u…

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10 Places to Invest Your Digital Marketing Budget in 2014

10 Places to Invest Your Digital Marketing Budget in 2014 | Digital Marketing | Scoop.it

When it comes to budgeting for your marketing spend, digital likely makes up a big part of your playbook. A vast majority of shoppers are starting their searches online, often checking 10+ different sources before choosing to do business with you.


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Luca Naso's curator insight, September 25, 2013 11:21 AM

The article suggests 10 places where to invest.

Here are my most important 3:

 

1. Anlytics

Because you need to be sure on what is working and what isn't.

2. Listening

Because that's the foundation for (i) offering a better customer experience and (ii) generate new leads

3. People

Because if you don't have the people on your team who can execute, all the tools in the world won't do you much good.

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Social video marketing trumps TV [data]

Social video marketing trumps TV [data] | Digital Marketing | Scoop.it
Brands get video content in front of wider audiences when they stop thinking inside the box and develop multichannel distribution strategies.

Via VL Digital Marketing
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5 Must-Have Tools for a Killer Presentation

5 Must-Have Tools for a Killer Presentation | Digital Marketing | Scoop.it
For when you need a little more than static words on a screen for your presentation, we present to you five sweet digital alternatives to PowerPoint.

Via Kamal Bennani
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Göran Svensson's curator insight, August 19, 2013 6:29 PM

This could be useful alternatives when we are going to the marketing campaign of our crowdfunding project.

Randy Bauer's curator insight, August 22, 2013 10:08 AM

Haiku Deck is an eye-opener for creating presentations that are short, consise with great text/image options. 

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Infographic: 25% of marketing budget spent on content marketing

Infographic: 25% of marketing budget spent on content marketing | Digital Marketing | Scoop.it
I would be shocked if 25% of marketing budgets are spent on content marketing (or I would at least wonder where all the money was going).
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Thifty Digital Marketing Strategies for Greater Search Engine Optmization - Search Engine Journal

Thifty Digital Marketing Strategies for Greater Search Engine Optmization - Search Engine Journal | Digital Marketing | Scoop.it
Search Engine Journal Thifty Digital Marketing Strategies for Greater Search Engine Optmization Search Engine Journal My site audit OCD boils down to a low budget method of learning new ways to utilize and incorporate advanced tactics into my...
Clive Davy's insight:

SEO must knows..

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The Future of Content Marketing: 5 Beyonds - Velocity Partners

Content Marketing moves fast. It's good to step back and see where this thing is going. (Annotated slides from my recent #B2BHuddle session)

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marketingIO's curator insight, May 10, 2013 6:54 AM
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Janelle E's curator insight, May 10, 2013 11:20 AM

There are some great points in here...