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4 SEO Benefits of Responsive Web Design #websitedesign #contentmarketing

4 SEO Benefits of Responsive Web Design #websitedesign #contentmarketing | Digital Marketing | Scoop.it

With more people using their smartphones and tablets to browse the internet, it has become increasingly important to create a website that works across multiple platforms. After exploding onto the scene in a blaze of glory in early 2012, responsive web design (or RWD) is now firmly established as the best way to create a website mobile visitors love, and has become a central feature of the modern web design landscape. 2013 may have been hailed as “The Year of Responsive Design”, but RWD is far from last year’s news.


In simple terms, responsive design means a website’s pages reformat themselves depending on which device they are being displayed on, ensuring that whether the content is viewed on a phone, tablet, or desktop computer, the website will remain user-friendly. Why has this made such waves in the web industry? This is remarkably different from previous mobile solutions of creating a separate mobile site or a dynamically served mobile site.


But when it comes to SEO, can a responsive layout increase the chances of a website succeeding in the SERPs? (SPOILER ALERT!) The answer is a resounding yes, and here’s why.


Via Brian Yanish - MarketingHits.com
Chris Munz's insight:

It is just as important to think about multi-screens as it is to think about multi-channels. #marketing #content #omnichannel

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Brian Yanish - MarketingHits.com's curator insight, March 16, 12:44 PM

In 2014 if your website developer doesn't talk responsive design I would start looking for a new website developer. Mobile is quickly becoming the first screen that content is viewed on.

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Rescooped by Chris Munz from Facebook for Business Marketing
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Guide to Facebook Reach: What Marketers Need to Know |

Guide to Facebook Reach: What Marketers Need to Know | | Digital Marketing | Scoop.it
Find out what makes up Facebook Reach and how to achieve, sustain and measure the reach of your Facebook Page.

Via Peg Corwin
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Peg Corwin's curator insight, March 5, 4:44 PM

Do you know the difference between organic reach, viral reach and paid reach on Facebook?  Learn which is best and how hard it is to get.  


And the big question: Does paying for Facebook reach give a good ROI?  "If you’re announcing a new product, new features, an ebook or webinar or other content you’ve spent hours on, isn’t it worth it to pay $30 or $50 to make sure your hard work is seen by 9,000 people instead of 1,000? Yes! Your time and specialized content are worth it. Why waste those efforts to save $30 or $50? That’s nonsense.  If you’re sharing the type of content you can track for short-term ROI (e.g., leads or revenue), isn’t it worth it to pay $100 or $150 to generate 300 or 400 hot qualified leads or 10 new subscribers with a lifetime value of $400?"


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4 SEO Benefits of Responsive Web Design #websitedesign #contentmarketing

4 SEO Benefits of Responsive Web Design #websitedesign #contentmarketing | Digital Marketing | Scoop.it

With more people using their smartphones and tablets to browse the internet, it has become increasingly important to create a website that works across multiple platforms. After exploding onto the scene in a blaze of glory in early 2012, responsive web design (or RWD) is now firmly established as the best way to create a website mobile visitors love, and has become a central feature of the modern web design landscape. 2013 may have been hailed as “The Year of Responsive Design”, but RWD is far from last year’s news.


In simple terms, responsive design means a website’s pages reformat themselves depending on which device they are being displayed on, ensuring that whether the content is viewed on a phone, tablet, or desktop computer, the website will remain user-friendly. Why has this made such waves in the web industry? This is remarkably different from previous mobile solutions of creating a separate mobile site or a dynamically served mobile site.


But when it comes to SEO, can a responsive layout increase the chances of a website succeeding in the SERPs? (SPOILER ALERT!) The answer is a resounding yes, and here’s why.


Via Brian Yanish - MarketingHits.com
Chris Munz's insight:

It is just as important to think about multi-screens as it is to think about multi-channels. #marketing #content #omnichannel

more...
Brian Yanish - MarketingHits.com's curator insight, March 16, 12:44 PM

In 2014 if your website developer doesn't talk responsive design I would start looking for a new website developer. Mobile is quickly becoming the first screen that content is viewed on.

Rescooped by Chris Munz from Facebook for Business Marketing
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INFOGRAPHIC: Glossary Of Facebook’s Ad Terms

INFOGRAPHIC: Glossary Of Facebook’s Ad Terms | Digital Marketing | Scoop.it
Brands on Facebook who are confused by the staggering amount of terminology associated with advertising on the social network can now access a handy reference, courtesy of Facebook marketing expert Jon Loomer.

Via Peg Corwin
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Peg Corwin's curator insight, December 22, 2013 6:28 PM

Infographic to up your understanding of FACEBOOK'S ADVERTISING platform.


If you like this scoop, please consider a thumbs up or share.

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Regional robotics contest comes to Cape Elizabeth High School

CAPE ELIZABETH — Robots will do battle on Nov. 2 when Cape Elizabeth High School hosts the Southern Maine VEX Robotics Tournament from 9 a.m.-4 p.m.
Chris Munz's insight:

Great to see science take center stage.  #scienceiscool #robots #maine #capeelizabeth

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Rescooped by Chris Munz from Big Data & Digital Marketing
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Traditional marketing – killed by digital? Yes, that ship has sailed

Traditional marketing – killed by digital? Yes, that ship has sailed | Digital Marketing | Scoop.it

It only takes $5 to $10 to reach an average of 1,000 viewers in digital marketing; compared to $10 – $487 in its traditional counterpart. 


Via Luca Naso
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ExploreCurate's curator insight, October 31, 2013 6:46 PM

ambitious graphic to explain obvios point out. Nevertheless...

 

mcgrawmarketing's comment, November 2, 2013 8:35 AM
I've been measuring traditional campaign performance for 30 years so I don't buy the 'easier to track' argument. What I have experienced is younger, less experienced marketers that cut their teeth in PPC/SEO/Email show their ignorance concerning how to track traditional marketing.<br><br>And as for the low cost per lead, there are too many out there confusing an inquiry with a lead which drags the CPL calculation down. I prefer looking at the cost per sale - it's more relevant anyway.<br><br>Don't get me wrong - digital marketing has it's place but traditional is not dead when used correctly.
Muhammad Isa Ismail's curator insight, February 7, 7:17 PM

Don't just sit there, Go mobile!!!

Rescooped by Chris Munz from Free Business PowerPoint Templates
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Free Dashboard #PowerPoint Template #presentations

Free Dashboard #PowerPoint Template #presentations | Digital Marketing | Scoop.it

Download free dashboard template for PowerPoint presentations with awesome custom components layout to embed charts and KPI. You can use this free dashboard for PowerPoint with bar chart, donut chart, line charts and create your own charts or components in the slide design.


Via SlideHunter
Chris Munz's insight:

Who doesn't like to spice up their powerpoint presentations.

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Rescooped by Chris Munz from MarketingHits
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2014: A Year of Self-Doubt for Marketers

2014: A Year of Self-Doubt for Marketers | Digital Marketing | Scoop.it
I know, I know -- "a year of self-doubt" sounds like a bit of a downer. But chin up! I have no intention of ruining your New Year with stress-inducing hypotheticals and criticisms.

Via Brian Yanish - MarketingHits.com
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#Infographic: Tips for better social media updates

#Infographic: Tips for better social media updates | Digital Marketing | Scoop.it
For the most part, people don’t need help with their own social media. They are on it enough and see what others are posting.

Via Brian Yanish - MarketingHits.com
Chris Munz's insight:

Everyone can learn to post better on #socialmedia

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Rescooped by Chris Munz from SEO and Social Media Marketing
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Social Signals: Search Is Looking To Social

Social Signals: Search Is Looking To Social | Digital Marketing | Scoop.it

Search is getting more social. Anyone who is watching the way that Google and Bing present their results and determine rankings on keywords can see this.

 

Social media sites like Facebook, Twitter, and Pinterest (not to mention Google+, which is trying to seamlessly tie in search with social) are all becoming more prominent in search while continuing to improve their own internal search engines.

 

These two facts are pushing us towards a collision course where search marketing and social marketing are becoming the same overall concept.

 

Read More: http://www.techi.com/2013/10/search-and-social-will-not-be-separate-marketing-endeavors-in-2014/

 


Via Antonino Militello
Chris Munz's insight:

Social is becoming more prominent in search.  Companies will be looking to social channels as search traffic drivers. #socialmarketing #digitalmarketing #seo #sem

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Chris Bantock's curator insight, October 21, 2013 5:48 PM

Search and social collide ...

Elsie Whitelock's curator insight, October 25, 2013 8:03 AM

Search is more social

Marilyn Moran's curator insight, November 2, 2013 2:55 PM

I don't have much more to add here except to say that I agree; social and search go hand-in-hand these days. There's no question that having a social networking presence and using social media is essential to marketing.