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Rescooped by Chris Bemister from digital marketing strategy
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5 LinkedIn Company Page Tips to Enhance Your Marketing

5 LinkedIn Company Page Tips to Enhance Your Marketing | Digital Marketing | Scoop.it
LinkedIn Company Pages: learn the benefits of engaging followers with company news, updates, events and relevant content.

Via Noland Hoshino, malek
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malek's curator insight, October 31, 2013 5:31 PM

The Golden rule: 4-1-1 applies best to company page

Rescooped by Chris Bemister from Content Strategy |Brand Development |Organic SEO
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6 Major Google Changes Reveal the Future of SEO

6 Major Google Changes Reveal the Future of SEO | Digital Marketing | Scoop.it
PageRank and keyword obsession is fading away. Google is now pushing you to focus on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site.

Via Level343
Chris Bemister's insight:

Following the changing field of #SEO can be an exercise in frustration. Learn what's important now.  

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Level343's curator insight, October 23, 2013 3:48 PM

The focus now is on understanding your target users, producing great content, establishing your authority and visibility, and providing a great experience for the users of your site. Properly architecting your site so that the search engines can understand it, including using schema and related markup, addressing local search (if that is relevant to you), and work of this type still matters, too.