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The Best and Worst Times to Post, Pin & Tweet [Infographic]

The Best and Worst Times to Post, Pin & Tweet [Infographic] | Digital Marketing | Scoop.it
Alright, so here's my theory.

People log on to Facebook right away when they wake up, so we should skew our Facebook publishing to early morning.

Via Brian Yanish - MarketingHits.com
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Jasper Molina's curator insight, November 13, 2014 7:04 PM

Timing is essential in a successful social media marketing.

Adam Melis's curator insight, November 14, 2014 12:50 PM

enjoy

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5 Quick Wins To Boost Your Social Media Customer Service

5 Quick Wins To Boost Your Social Media Customer Service | Digital Marketing | Scoop.it
Providing timely customer service has always been a daunting task, especially when it comes to recognition of customer’s anticipation and addressing it in a fulfilling manner. All the more true, wh…

Via Rosetta Carrington Lue, Fred Zimny
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Engagement Marketing: Winning in the Digital Age - Robin Bordoli

Robin Bordoli, GM of Consumer Marketing for Marketo, discusses how the key to winning in this digital age is through engagement marketing and shares the amazin…


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Ecommerce Sites: Mastering Successful Social Media Management

Ecommerce Sites: Mastering Successful Social Media Management | Digital Marketing | Scoop.it
Cat looks at how a popular book retailer manage their social media and the lessons that can be learnt to help grow your social media presence.

Via Peg Corwin
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Peg Corwin's curator insight, September 25, 2014 8:36 AM

Case study of how this book retailer, with an ecommerce site. uses Facebook, Twitter, YouTube, Pinterest and Google+

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Facebook Overhauling PMD Program, Which Will Be Renamed Facebook Marketing Partners

Facebook Overhauling PMD Program, Which Will Be Renamed Facebook Marketing Partners | Digital Marketing | Scoop.it
Big changes are coming to Facebook’s Preferred Marketing Developer program, including an early 2015 rechristening as Facebook Marketing Partners, as well as a reorganization of partner companies by specific areas of expertise.

Facebook also said it was improving access to its ads application-programming interface in an effort to enable developers to build better marketing tools for brands on Facebook.

Via Brian Yanish - MarketingHits.com
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Marco Favero's curator insight, October 23, 2014 9:01 AM

aggiungi la tua intuizione ...

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How to Measure the SEO Impact of Curated Content

How to Measure the SEO Impact of Curated Content | Digital Marketing | Scoop.it
Tracking SEO is critical to making sure that your content is still ranking high on search engine results and reaching the masses.
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The Art of Creating Perfect Social Media Posts - infographic

The Art of Creating Perfect Social Media Posts - infographic | Digital Marketing | Scoop.it

Each social media operates a bit differently, and each brand's followers have their own preferences and moods.

The fact is that, there is no One-Size-Fits-All trick or strategy, however, there are some guidelines that can help you create the perfect social content.

Use this infographic to find tips on how to craft perfects posts for GooglePlus, YouTube, Blog, Tumblr, Vine, Twitter and Facebook.


Via Lauren Moss
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rahul shah's curator insight, April 19, 2014 2:29 AM

http://property.regrob.com/runwal-my-desire-pre-launch-project-in-dombivali-thane/

Mark Trinidad's curator insight, April 21, 2014 7:57 PM

this is great....

Heena Ali's curator insight, April 21, 2014 11:18 PM

Wonderfully explains all the tech language of diff social media sites, and how to attract the most attention!

 

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How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger

How to Decide Which Content to Sell and What to Give Away for Free | Copyblogger | Digital Marketing | Scoop.it

Excerpt from the great article by Chris Garrett and published on Copyblogger:
"How do you decide which content should be freely available and which content you ought to charge for?
Of course the answers will differ between different industries, topics, businesses, and writers.
First, we need to decide what your free content should do for you.

What can you achieve with free content?
The reason you are putting together all these free articles, podcasts, videos, and presentations, is that you want to get attention that grows your business.
With that in mind, here are some benefits that free content can provide for you, and the kinds of content that you should share:

- Free content can attract your specific target audience;
- Free content can encourage sharing your ideas;
- Free content can connect you with peers;
- Free content can inform the audience of your value;
- Free content can position you against competitors;
- Free content can answer objections;
- Free content can show proof and results;
- Free content can provide more reasons “why”;
- Free content can give a “free taste” that builds desire for the full meal;
- Free content can tell your story to show people who you are as a person;
- Free content can reward prospects for their attention;

Here’s when you should hoard information
There is a circumstance where your information is worth holding back and providing only to paying customers.
That is when:

1. People really want the information because it has significant value
If the information could...
- Provide a massive transformation in their life or business;
- Make them a great deal of money;
- Save them lots of time;
- Make them more popular;

...then they will be much more willing to invest in your solution.

2. The information is difficult to acquire
Yes, Google has exposed many things for free that had previously been knowledge reserved for the elite few.
But that doesn’t necessarily mean that your prospect can find it, or that the information is even out there and indexed.
Many of the thought leaders and gurus we know are in their positions because they hopped on a shiny new platform or tool and mastered it before anyone else.

Why people buy content
Part of the reason people will pay is because of trust.
It’s a weird psychological factor that people will trust education that they paid for more than something you gave away. The reason is because it has a higher perceived value, and also there is an implied “warranty.”

In addition...
- People will pay for in-depth, step-by-step guidance;
- People will pay for access and tailored advice;
- People will pay for exclusivity;
- People will pay for higher quality and better technology;
- People will pay for experiences;

What you should never give away
It’s difficult to give hard and fast rules, because for each of these ideas someone out there will be the exception.
But in general here is what your free content should not be:
- Free content shouldn’t be too complete;
- Free content shouldn’t give too much of the “how”;
- Free content shouldn’t provide free access;
- Free content shouldn’t involve a high barrier to entry;
- Free content shouldn’t cover advanced topics with many prerequisites;
- Free content shouldn’t require hard work by the reader;

Bottom Line
I don’t believe it is possible to be too helpful or too generous … provided you manage your time and energy, and that people know you are in business.
As mentioned earlier, you can give away everything you know and still there will be people who want to hear it from you, and who will pay you to help them implement it.
So share your best ideas, build your Minimum Viable Audience, and then make offers at the appropriate time.
It works..."

Each point is analyzed with detailed information and external links.

Read full, original and interesting article:
http://www.copyblogger.com/sell-or-give/


Via Giuseppe Mauriello, John van den Brink
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Giuseppe Mauriello's comment, April 11, 2014 12:15 PM
@http://www.scoop.it/u/john-van-den-brink <br>Thank you so much for appreciation!!
Ali Anani's curator insight, April 13, 2014 12:40 AM

Apprtizing content

dan's curator insight, April 21, 2014 3:14 PM

#giveaway

#sell

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OM Magazine 25

OM Magazine 25 | Digital Marketing | Scoop.it
OM Magazine is the elegant Italian/English/French quarterly magazine founded in Rome in 1997, which has quickly become the most influential Italian journal within the ambit of haute horlogerie for collectors and aficionados, offering previews of the most prestigious auctions and providing extensive reports on the world's most important fairs in modern watchmaking. Editorial topics also include jewelry, gateways, automotive, fashion, yachting, fine dining, wines & spirits and design.
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OM Magazine 25

OM Magazine 25 | Digital Marketing | Scoop.it
OM Magazine is the elegant Italian/English/French quarterly magazine founded in Rome in 1997, which has quickly become the most influential Italian journal within the ambit of haute horlogerie for collectors and aficionados, offering previews of the most prestigious auctions and providing extensive reports on the world's most important fairs in modern watchmaking. Editorial topics also include jewelry, gateways, automotive, fashion, yachting, fine dining, wines & spirits and design.
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Seven customer experience case studies that generated loyalty and ROI

Seven customer experience case studies that generated loyalty and ROI | Digital Marketing | Scoop.it
Delighting the consumer is the number one priority for all customer-facing companies.

Via Fred Zimny
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How To Leverage Influential Customers #Infographic

How To Leverage Influential Customers #Infographic | Digital Marketing | Scoop.it
As a business, one of the most effective ways to gain traction and visibility is through a strategically planned marketing and/or public relations campaign. But did you know that your customers can be just as effective?

Customers can be more influential than ever these days, thanks to social networks and the internet. In fact, the average customer has a reach of 42 people for each positive experience or engagement with your company online. That means if you have only 200 customers who are brand advocates, you have a potential customer reach of 8,400!

Via Brian Yanish - MarketingHits.com
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Why Copyblogger Is Killing Its Facebook Page

Why Copyblogger Is Killing Its Facebook Page | Digital Marketing | Scoop.it
Leaving Facebook gives us more time and resources to focus on the places where you already love interacting with Copyblogger.

Via Peg Corwin
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Peg Corwin's curator insight, October 21, 2014 9:53 AM

After experimenting with different types of posts and engagement strategies, Copyblogger has decided to quit Facebook and focus efforts on Twitter and Google+, where they have active and engaged communities.


How are you doing on Facebook?

Rescooped by Caterina Zavolta from Information and digital literacy in education via the digital path
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Free eBook - How Gamification Reshapes Learning

Free eBook - How Gamification Reshapes Learning | Digital Marketing | Scoop.it
The Learning Professionals Free Gamification eBook. Would you be interested in the Most Effective Uses of Gamification in Learning?

Via Elizabeth E Charles
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How to Determine the Best Times to Post on Your Facebook Page

How to Determine the Best Times to Post on Your Facebook Page | Digital Marketing | Scoop.it
Do you know the best time to post on your Facebook page? I’m not talking about the recommended best times, or the times when most of your followers are online, but the times to post that garner the most reach and engagement on your posts.

I’ll admit that for a bit too long, I ignored our page’s insights. They’re confusing, hard-to-follow and time-consuming. I keep up on social media best practices, so I figured that I knew the best times to post based on everyone else’s studies.

One day, that strategy stopped working. I was posting roughly three to five times per day (the general recommended amount), and I was posting at peak times when our audience was online, and one time in off hours, since we have an international audience.

Then, all of a sudden, Facebook’s algorithm hit our Facebook reach. Hard. Our posts went from being seen by 2,000 to 3,000 people to just 200 to 300 people. Even worse, they were getting no engagement. Something had to change.

Via Brian Yanish - MarketingHits.com
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5 Ways to Kill It on Social Media That Have Nothing to Do with Content

5 Ways to Kill It on Social Media That Have Nothing to Do with Content | Digital Marketing | Scoop.it

Social media marketers – myself included – spend a great deal of time talking about the importance of content.


And the rationale for that focus is justified.


Great content is an important component of a greater equation for how you can provide value to your targeted audience and positively address your business goals.


But therein lies the crux of what this post is about: content is only part of the equation for how you can provide value to your targeted audience.


There are many ways that you can use social media to great effect that have absolutely nothing to do with creating content.


Every now and again we all could use a reminder about the many content-free ways that we can use social media, so let these five examples serve as that reminder:


Via Brian Yanish - MarketingHits.com
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BSN's curator insight, May 26, 2014 10:51 AM

5 Ways to Kill It on Social Media That Have Nothing to Do with Content. #socialmedia #business #tips

Paul-Alain Stieglitz's curator insight, May 27, 2014 3:58 AM

ça paraît simple, et c'est sensé, mais bpn sang ce que ça prend comme temps.....en plus des soins donnés dans la "vraie vie" à nos patients/clients/proches...

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32% will share customer service experiences via social media and blogs

32% will share customer service experiences via social media and blogs | Digital Marketing | Scoop.it

Almost a third (32 per cent) are sharing their customer service experiences – both good and bad – online through social media and blogs, new research has found.


Via Pretium Solutions
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Yvonne A Jones's curator insight, May 6, 2014 11:06 AM

Customer feedback is essential, and businesses, especially small businesses, want to encourage customers to speak with them and give them their feedback.  However, customers and clients must feel that their opinions matter and they will get results if they express their opinion. 

 

Relationship Marketing is key to maintaining open communication and dialogue between the business and its customers.  If customers know that they are a valued part of the business and they are listened to, they will be more ready to give feedback to the business rather than posting it on social media and voicing their discontent on those platforms and elsewhere, including  blogs.

 

Brianne Mellon's curator insight, May 7, 2014 10:43 AM

Excellent statistics! Very useful for businesses/marketers and informative. This was my second favorite posting in my thread. Graphs and illustrations like these make it easy to understand who/what/where/when we should be marketing. 

Darius Douglass's curator insight, May 10, 2014 7:32 PM

Customer service  is the most important relationship between consumer and business.  Social Media provides a balanced medium as the consumer and business share equal footing.  This is why net neutrality is such a hot button issue. 

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Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Digital Marketing | Scoop.it

Search Engine Ranking Factors infographic list: SEO, SMO, PPC, SEM tips for better rankings


Via Lauren Moss
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Joan Puighermanal Oller's curator insight, April 3, 2014 4:28 AM

Un excelent resum de SEO.

Bart van Maanen's curator insight, April 7, 2014 2:50 PM

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

Inside Market Strategy's curator insight, April 15, 2014 8:52 PM

Must read if you're staring a website and want to rank well in Google.


Inside Market Strategy - Legal Marketing Consultants


#lawyermarkeing #lawfirmmarketing #SEO #lawyers

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OM Magazine 24

OM Magazine 24 | Digital Marketing | Scoop.it
OM Magazine is the elegant Italian/English/French quarterly magazine founded in Rome in 1997, which has quickly become the most influential Italian journal within the ambit of haute horlogerie for collectors and aficionados, offering previews of the most prestigious auctions and providing extensive reports on the world's most important fairs in modern watchmaking. Editorial topics also include jewelry, gateways, automotive, fashion, yachting, fine dining, wines & spirits and design.
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