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10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | Digital Marketer | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?

 

This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.

 

I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.

 

Will you be focusing on visual content in 2014?


Via Jeff Domansky
BrandGeek's insight:

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.

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Market Immersion's curator insight, December 17, 2013 9:06 PM

Marketing plan ready for 2014?

Armani Khoury's curator insight, December 18, 2013 5:56 AM

The year of native apps!!!!

Neil Wilkins's curator insight, December 18, 2013 11:58 PM

Good advice. Everything is pointing towards this...

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The Six Major Anxieties of Social Media

The Six Major Anxieties of Social Media | Digital Marketer | Scoop.it
Forty-two percent of mothers experience Pinterest stress. (The Six Major Anxieties of Social Media http://t.co/DbgKRIYqE3)
BrandGeek's insight:

The shrinks are not running out of business any time soon.!

 

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Why Go Social?

Why Go Social? | Digital Marketer | Scoop.it
Source : radiatemedia

Americans are using social media to research products, review companies, and conduct local searches. This adds up to 27% of all time spent online. Also, 82% of small businesse (Why Go Social?
BrandGeek's insight:

Forgive the cliche, but perhaps because we are social beings...

While social media is heavily consumed amongst target audiences across the globe, the challenge I see here in Uganda (and it may be the case in other markets) is that organisations are treating 'social' as a tick box affair pretty much the way 'web' is treated. We thus have situations where company x sets up profiles across all networksa under the sun, with no real strategy for engagement, and worst of all, with no idea as to how that channel is to contribute to their organisation goals. 

Therefore, going social on its own is not enough. It is a tactic...what is the strategy?

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Mandela brand 'polluted' by online marketing

Mandela brand 'polluted' by online marketing | Digital Marketer | Scoop.it
As the country mourns the death of Nelson Mandela, many traders - online and offline - have jumped on the name to sell everything from blankets to electronics.
BrandGeek's insight:

How are companies and people putting Nelson Mandela's on their websites or avatars the last week a dilution of "the Mandela brand"? The point about blanket sellers and the rest is pretty weak as well. It seems to me people are saying farewell and celebrating the life of a much-loved person the best way they can. For those who can make a few rand along the way, so be it. Mementos, official or not, of famous people are sold all over the world. What does "online marketing" mean to this writer, anyway? Or pollution for that matter?

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Which Industry Inspires the Most Swearing?

Which Industry Inspires the Most Swearing? | Digital Marketer | Scoop.it
What kinds of companies illicit profanity from their customers? The answer, according to a mobile-advertising company, is satellite television providers. (Social Media - Which Industry Inspires the Most Swearing?
BrandGeek's insight:

Probably hospitality industry, specifically food production (chefs, cooks etc). Though I have seen ad agency brainstorms get really murky.

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10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog

10 Reasons Visual Content will Dominate 2014 - The Wishpond Blog | Digital Marketer | Scoop.it

What marketing strategies will we focus on in 2014? What will we leave behind?

 

This article takes a look at the rise of visual content - and why 2014 will be the year of visuals.

 

I’ll give you statistics and expert opinions on how marketing online is changing, and how images and visuals are taking over.

 

Will you be focusing on visual content in 2014?


Via Jeff Domansky
BrandGeek's insight:

No doubt. The challenge though for digital agencies is getting clients to realise that investment in content is needed to enable them gain the kind of results they want. The best strategies are crippled without great content.

more...
Market Immersion's curator insight, December 17, 2013 9:06 PM

Marketing plan ready for 2014?

Armani Khoury's curator insight, December 18, 2013 5:56 AM

The year of native apps!!!!

Neil Wilkins's curator insight, December 18, 2013 11:58 PM

Good advice. Everything is pointing towards this...

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Digitizing the Middle East: Why Google thinks online advertising will change the Arab market

Digitizing the Middle East: Why Google thinks online advertising will change the Arab market | Digital Marketer | Scoop.it
Digitizing the Middle East: Why Google thinks online advertising will change the Arab market

Via Ali Sajid
BrandGeek's insight:

This could also be said for Africa, other than SA and parts of North Africa which are light years ahead. Increasing connectivity and falling costs of devices, especially smartphones, is bound to give a major boost to online advertising on the continent as audience numbers keep growing year on year. This could also be fast-tracked if major players like Google and Microsoft partnered with local advocates to educate the market and boost confidence of digital media amongst advertisers - both big and small.

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