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4 Things that could be Holding Your Website Back -

4 Things that could be Holding Your Website Back - | Digital Marketing | Scoop.it
How long has it been since you revised your website? Many businesses set up their website and then don’t make changes for months or even years. If this describes you, you may not be getting the most out of your site. When you take the time to look at your site’s analytics, rework your marketing …
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7 Reasons your Landing Pages aren’t Bringing Results -

7 Reasons your Landing Pages aren’t Bringing Results - | Digital Marketing | Scoop.it
Landing pages can be an effective part of your Internet marketing plan, but only if they are well designed and strategically used. If your landing pages are missing vital parts or aren’t quite up to par, they won’t help you reach your goals. Each campaign will require slightly different landing pages, but here are a …
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6 Ways to Get More Leads from Your Website -

6 Ways to Get More Leads from Your Website - | Digital Marketing | Scoop.it
In many ways, your website is the online face of your business. It’s where your customers, potential customers and other members of your market go to find more information, and in some cases, buy a product. But, getting leads from your website takes some strategic planning and might even require a few changes to your …
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4 Things You Need to Know about Your Market -

4 Things You Need to Know about Your Market - | Digital Marketing | Scoop.it
To be successful at Internet marketing, you need to understand your market. When you do, you can create a plan and use tools that will help you reach potential customers and make your business grow. Of course, it’s important that you do some in-depth research, but here are four things you need to know about …
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8 Small Changes to Refresh Your Website -

8 Small Changes to Refresh Your Website - | Digital Marketing | Scoop.it
Even small changes can make a big difference in how your website looks and how effective it is at helping you meet your business goals. In fact, sometimes all you need to do to see more results is make a few simple changes. There are situations that call for an entire site makeover, but here …
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3 Ways to Find Where Your Market is Online -

3 Ways to Find Where Your Market is Online - | Digital Marketing | Scoop.it
No matter what kind of Internet marketing campaigns you are using, it is absolutely vital that you know where your market is online so you can get your messaging and tactics in front of it. You need to know which social media sites, websites, blogs and apps your potential customers frequent so you can meet …
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How To Build an Epic Buyer Persona Profile: a Totally Comprehensive Guide

How To Build an Epic Buyer Persona Profile: a Totally Comprehensive Guide | Digital Marketing | Scoop.it

No one needs more irrelevant marketing messages in their life. To stand out amidst the noise in an era where 91% of marketers are creating custom content, it’s critical to invest in relevant information.


Via Pedro Da Silva
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19 great reasons to include visual content in your online marketing

19 great reasons to include visual content in your online marketing | Digital Marketing | Scoop.it
If a picture tells a thousand words then in the "blink and you'll miss it" information age where everyone is competing to be noticed online you need every advantage you can get.
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The Four Types of Online Advertising (and What They Can do for You) -

The Four Types of Online Advertising (and What They Can do for You) - | Digital Marketing | Scoop.it
The Internet brings an abundance of advertising opportunities that your business should take advantage of.
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How to Make Your Website More User Friendly -

How to Make Your Website More User Friendly - | Digital Marketing | Scoop.it
We’ve all visited a website that was so badly designed that we immediately left the site. What was it that made the site so unusable?
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5 Ways to Make Your Calls to Action More Powerful -

5 Ways to Make Your Calls to Action More Powerful - | Digital Marketing | Scoop.it
Effective Internet marketing campaigns include calls to action.
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How to Set Online Marketing Goals that Actually Benefit Your Company -

How to Set Online Marketing Goals that Actually Benefit Your Company - | Digital Marketing | Scoop.it
All too often businesses set lofty goals, maybe once or twice a year, and then never revisit them.
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The Four Basic Online Marketing Options You Should Know About -

The Four Basic Online Marketing Options You Should Know About - | Digital Marketing | Scoop.it
There are many, many online marketing tactics your business can use, but all of those tactics fit into four basic online marketing categories.
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What it Really means to have a Mobile Site -

What it Really means to have a Mobile Site - | Digital Marketing | Scoop.it
You have probably heard over and over how important it is that your business has a mobile website. As more people access the Internet and your site from their smartphones or tablets, it becomes more essential that your site is mobile ready. But, what exactly does that mean? What makes a site mobile friendly? In …
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The Internet is 25 Years Old and has Brought Amazing Marketing Opportunities -

The Internet is 25 Years Old and has Brought Amazing Marketing Opportunities - | Digital Marketing | Scoop.it
The Internet, as we know it, is 25 years old. This isn’t very old, but the world of marketing was a vastly different place back then. Thanks to the Internet, businesses have many, many new opportunities and tools to promote their services and reach their markets. In fact, it could be argued that the Internet …
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The Top Internet Marketing Channels to Watch -

The Top Internet Marketing Channels to Watch - | Digital Marketing | Scoop.it
Internet marketing is a broad term that covers several different marketing channels. The channels, or means that you use to reach your market, are very important to your success. A good Internet marketing strategy will leverage multiple channels that best help your business connect with your market so you can promote your brand and build …
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4 Things You Should be Doing to Reach Your Mobile Market -

4 Things You Should be Doing to Reach Your Mobile Market - | Digital Marketing | Scoop.it
According to Deloitte, 72 percent of people in the UK have a smartphone, and what’s more, the Office for National Statistics reports that the number of people using a smartphone to access the Internet has doubled since 2010, from 24 percent to 53 percent. You know your business needs to embrace mobile Internet use and …
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How to Know if Your Business Needs a Mobile App -

How to Know if Your Business Needs a Mobile App - | Digital Marketing | Scoop.it
It seems like so many businesses have mobile apps, but should you use one as part of your Internet marketing strategy? A mobile app can help you reach your market in a new way, provide value to your customers and help you promote your products and services. Before you start creating an app just to …
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10+ Must-Attend #SEO, #SEM and Social Media Training Events to Boost Your ... - PR Newswire (press release)

10+ Must-Attend #SEO, #SEM and Social Media Training Events to Boost Your ... - PR Newswire (press release) | Digital Marketing | Scoop.it
10+ Must-Attend #SEO, #SEM and Social Media Training Events to Boost Your ...
PR Newswire (press release)
While many claim to know SEO, Bruce Clay, Inc.
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20 really cool and creative error 404 pages

Get inspiration to your next 404 error page here. 20 really cool and creative error 404 pages. And remember to do some SEO work for your 404 page too.

Via Kimberly Castleberry
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Kimberly Castleberry's curator insight, January 21, 2014 12:51 AM

Here's some really fun and creative 404 pages to not only get your creative juices flowing... but also help you realize how you can turn this "failed" page into a brand builder. 

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New Google Publisher Plugin Make WordPress More Google Friendly -

New Google Publisher Plugin Make WordPress More Google Friendly - | Digital Marketing | Scoop.it
If you use WordPress, this is great news: Google has launched a plugin, called Google Publisher Plugin, that makes it easier to integrate Google products into your website.
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6 Online Marketing Trends to Watch Out for in 2014

6 Online Marketing Trends to Watch Out for in 2014 | Digital Marketing | Scoop.it
We predict at least six trends that will steal the online marketing spotlight this year. Know what these trends are, read more.
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You Know You are Ready to Start Affiliate Marketing When: -

You Know You are Ready to Start Affiliate Marketing When: - | Digital Marketing | Scoop.it
You’ve heard that affiliate marketing is an excellent way to monetize your website or blog and you are wondering if you should take the leap into this new form of online marketing. But, are you ready?
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Changes You Should Make to your Website Before the End of the Year -

Changes You Should Make to your Website Before the End of the Year - | Digital Marketing | Scoop.it
In just a matter of weeks, 2013 will draw to a close and we’ll be on our way to a new year.
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What Every Successful Marketing Email Has in Common -

What Every Successful Marketing Email Has in Common - | Digital Marketing | Scoop.it
The most successful marketing emails all have a few things in common. The strategies and specific messaging and tactics you use in your emails should be designed for your business, but there are some elements every marketing email should have.
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