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Gmail Plans to Allow Google Plus Users to Send Anyone an Email

Gmail Plans to Allow Google Plus Users to Send Anyone an Email | Digital Marketing | Scoop.it
A change to Gmail that would allow people to use Google Plus to send emails even if they do not know the recipient’s email address provoked criticism from people who said they did not want their inboxes accessible by default.
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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | Digital Marketing | Scoop.it
Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media.
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Using the DMAIC Process for SEO Projects

Using the DMAIC Process for SEO Projects | Digital Marketing | Scoop.it
DMAIC stands for define, measure, analyze, improve and control. Whether you're a large multi-location organization or a freelance SEO looking for answers to a problem, DMAIC provides a method to solve all kinds of problems quickly and efficiently.
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The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act?

The Inside Story Of Snapchat: The World's Hottest App Or A $3 Billion Disappearing Act? | Digital Marketing | Scoop.it
Evan Spiegel, 23, and Bobby Murphy, 25, have turned Snapchat and its disappearing photos into the hottest app in America for teenagers. Hot enough, in fact, to spurn a $3 billion offer from Facebook.
Andy Birkitt's insight:

Interesting story and will certainly be one to watch and see unfold

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6 Skills You Need To Be A Social Media Professional

6 Skills You Need To Be A Social Media Professional | Digital Marketing | Scoop.it
The skills needed to be a social media professional have changed significantly. Here are 6 skills you need to be a great social media pro.
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SEO 2014 - A New Year, A New Strategy? -

SEO 2014 - A New Year, A New Strategy? - | Digital Marketing | Scoop.it
2013 was a massive year of change for SEO and the way in which Google worked, with a complete overhaul of their algorithm in terms of Hummingbird, Panda and Penguin further evolved and keyword data started to disappear quickly in Google Analytics...
Andy Birkitt's insight:

Great little post from a colleague that discusses some of the big updates in 2013 and a few things we can do to stay on the right side of Google in 2014 and still assist our websites.

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The Beginner's Guide to Google+

The Beginner's Guide to Google+ | Digital Marketing | Scoop.it
If you're a newbie to Google+, these tips will help you get started.
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15 Hazards That Will Cripple Your E-Commerce Site’s Load Time

15 Hazards That Will Cripple Your E-Commerce Site’s Load Time | Digital Marketing | Scoop.it
Over the past few years, the web has gotten faster, partly because more people have broadband Internet now, and partly because users’ expectations of how websites should perform have grown.
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Why Apps Will Dethrone Content as King of Digital Marketing

Why Apps Will Dethrone Content as King of Digital Marketing | Digital Marketing | Scoop.it
The sites with the best tools dominate the web. Facebook, Twitter, Google, YouTube, WordPress, and LinkedIn don't owe their success to content marketing because they are more than content. Here's why apps are the future of digital marketing.
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40% of Facebook Users Visit the Site Multiple Times Per Day [Study]

40% of Facebook Users Visit the Site Multiple Times Per Day [Study] | Digital Marketing | Scoop.it
Pew's new research reveals that Facebook has been the most popular U.S. social media site (7 in 10 online adults had Facebook accounts in 2013), as well as the most effective networking platform to engage online users over the past year.
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A Scientific Guide to Best Posting Times for Tweets, Facebook Posts, Emails and Blog Posts - Search Engine Journal

A Scientific Guide to Best Posting Times for Tweets, Facebook Posts, Emails and Blog Posts - Search Engine Journal | Digital Marketing | Scoop.it
We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online co
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Journalism *is* curation: tips on curation tools and techniques

Journalism *is* curation: tips on curation tools and techniques | Digital Marketing | Scoop.it
Curation is a relatively new term in journalism, but the practice is as old as journalism itself. Every act of journalism is an act of curation: think of how a news report or feature selects and co...
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How to: Create a Content Strategy (only 652 steps!)

Content strategies are complicated, and hard to make. But they're powerful tools that marketers have used for decades. Learn how to create one with this detailed walkthrough by Ian Lurie.
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5 E-Commerce Trends to Look for in 2014

5 E-Commerce Trends to Look for in 2014 | Digital Marketing | Scoop.it
As new online sales platforms and Web design tools continue to emerge, becoming an e-commerce entrepreneur is an increasingly attainable dream for many aspiring business owners.
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10 Kevlar #PPC Analyses & Processes For A Bulletproof Account

10 Kevlar #PPC Analyses & Processes For A Bulletproof Account | Digital Marketing | Scoop.it
Establishing clear-cut process is the underpinning of any successful PPC program. Don’t get it twisted, this isn’t a Ronco Rotisserie, to “set it and forget it” would be to get oneself burned.
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Establishing clear-cut process is the underpinning of any successful PPC program.

 
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Is Your Website Bass Ackwards?

Is Your Website Bass Ackwards? | Digital Marketing | Scoop.it
Good UX design means you must understand the user's desired outcome, find the most emotionally charged aspect of the process, and then leverage that emotional investment early in the process to compel the user to complete the rest of the tasks.
Andy Birkitt's insight:

Loved the title on this one and its a damn good read as well.

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How to Build a Content Calendar (Plus a Free Template for 2014)

How to Build a Content Calendar (Plus a Free Template for 2014) | Digital Marketing | Scoop.it
Creating a content calendar for your company from scratch is one of those tasks that seems ridiculously complicated at the outset but which, with a systematic approach and no scruples about stealing other people’s methods, can actually be fairly...
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Pinterest Acquires VisualGraph, Looks To Improve Visual Search Capabilities - Search Engine Journal

Pinterest Acquires VisualGraph, Looks To Improve Visual Search Capabilities - Search Engine Journal | Digital Marketing | Scoop.it
  In an effort to make much needed upgrades to its visual search capabilities, Pinterest recently acquired two-man startup VisualGraph. Founder Kevin
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Google's Hummingbird can be a marketer's best friend

Google's Hummingbird can be a marketer's best friend | Digital Marketing | Scoop.it
User-friendliness can be very good for the bottom line.
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How to Set Up Conversion Funnels in Google Analytics - The Video

How to Set Up Conversion Funnels in Google Analytics - The Video | Digital Marketing | Scoop.it
Whether you sell items online or simply try to get people to sign up for an offer – you most likely have several steps in which your visitors must take in order to complete your online goal.
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The Best MakeUseOf Articles From 2013

The Best MakeUseOf Articles From 2013 | Digital Marketing | Scoop.it
2013 has drawn to a close, and it's about that time when we like to take a look back over the year and see just what resonated most with you, our dear readers. Here are the stories that got you talking and sharing the most.
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Your Guide to Content Curation for SEO - Search Engine Journal

Your Guide to Content Curation for SEO - Search Engine Journal | Digital Marketing | Scoop.it
One of the effects of the rise of popularity in content marketing has been a surge in content curation; the practice of aggregating similar content into on
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Google Webmaster Tools Search Queries Shows Top Pages By Keyword Clicks

Google Webmaster Tools Search Queries Shows Top Pages By Keyword Clicks | Digital Marketing | Scoop.it
You know the search queries report in Google Webmaster Tools? Of course you do. Do you know, you can show your top pages by impressions and clicks?
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Looks like a really useful addition....

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[Infographic] Digital Marketing Trends & Predictions for 2014 | Position²

[Infographic] Digital Marketing Trends & Predictions for 2014 | Position² | Digital Marketing | Scoop.it
The year 2014 - digital marketing has reached a whole new level and continues to do so. However, some marketers are still wondering - "What factors are going to influence my marketing efforts this year and to what extent?
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