Digital Marketing
Follow
Find
366 views | +0 today
Your new post is loading...
Your new post is loading...
Scooped by Andy Birkitt
Scoop.it!

4 Ways to Use Social Media to Generate Leads | Social Media Examiner

4 Ways to Use Social Media to Generate Leads | Social Media Examiner | Digital Marketing | Scoop.it
Learn how social media for lead generation works and how you can activate your social audiences to generate leads that can affect your bottom line.
Andy Birkitt's insight:

We all know how good social media can be for building brand awareness and promoting conversations between a business and your customer. Well this post looks at four ways that social media can be utilised to generate inbound marketing leads.

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]

Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy] | Digital Marketing | Scoop.it
CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins.
Andy Birkitt's insight:

Google clearly continues to dominate...

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

The Most Comprehensive Guide On How To Blog

The Most Comprehensive Guide On How To Blog | Digital Marketing | Scoop.it
Learning how to blog is no easy task. It takes time and commitment to get your blog off the ground. Then even more time and a stronger drive to take your blog to the next level. However, once you do you have the potential to reach the world.
Andy Birkitt's insight:

Want to start your own blog but not quite sure how to go about it, check out this n-depth post, one of the best I've seen

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

Post Penguin 2.0 Local SEO Strategies for Small Business - Search Engine Journal

Post Penguin 2.0 Local SEO Strategies for Small Business - Search Engine Journal | Digital Marketing | Scoop.it
  It is now official that Google has launched Penguin 2.0 on May 22. Penguin 2.0 is a much “deeper” algorithmic update with increased focus on flushin
Andy Birkitt's insight:

Already the Penguin update of 2013 has scared many small or local business owners as they get confused about what to infer from its huge impact on local search results. This post goes some way into explaining how it actually brings good news for local business.

more...
No comment yet.
Rescooped by Andy Birkitt from Social Media, SEO, Mobile, Digital Marketing
Scoop.it!

8 Ideas for Using Social Media Content in Emails

8 Ideas for Using Social Media Content in Emails | Digital Marketing | Scoop.it

Have you ever marveled at a brand that engages its Facebook fans, Twitter followers, and YouTube subscribers in friendly conversation while delivering remarkable, relevant social media content? In contrast, have you ever received an email from that very same brand that’s so aggressively bland it could only have been built by an intern or a spam bot?


Via Kamal Bennani
Andy Birkitt's insight:
Social media and email marketing work best when they work hand-in-hand. This great post goes some way to showing you how to achieve just that.
more...
Wendy Flanagan's curator insight, July 24, 2013 12:06 PM

Nice thoughts on bringing active social into email!

Scooped by Andy Birkitt
Scoop.it!

30 Most Popular WordPress eCommerce Themes – Web Design Tunes

30 Most Popular WordPress eCommerce Themes – Web Design Tunes | Digital Marketing | Scoop.it
In this collection, you'll find ecommerce, estore or internet marketing WordPress themes of 2013 and I hope you like them.
Andy Birkitt's insight:

Some really nice themes in this one in fact I would go so far as to say something for everyone.

more...
No comment yet.
Rescooped by Andy Birkitt from Public Relations & Social Media Insight
Scoop.it!

Seth's Blog: Principles for responsible media moguls

Seth's Blog: Principles for responsible media moguls | Digital Marketing | Scoop.it

Valuable principles for bloggers, content marketers, PR...If you run a media company (and you do--you publish regularly on all sorts of social media, don't you?) then it's worth two minutes to consider some basic ground rules, listed here for you to embrace or reject: Establish your standards...


Via Jeff Domansky
Andy Birkitt's insight:

Some great guidelines that make you think about what and how we publish material to Social Media from a grandmaster

more...
Jeff Domansky's curator insight, July 24, 2013 11:12 AM

Seth Godin shares 10 valuable principles for bloggers, content marketers, PR...

Scooped by Andy Birkitt
Scoop.it!

How To Increase Traffic To Your Website With The Help Of Images

How To Increase Traffic To Your Website With The Help Of Images | Digital Marketing | Scoop.it
A picture is worth a thousand words …and it gets clicked on too. Learn how to optimise your images and increase website traffic.
Andy Birkitt's insight:

Its an aspect that many people still overlook but with Google now shoing images in high ranking positions with its universal search, it may be time more of us took note. Great post....

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

Don't ignore customer service on social media - Upstart

Don't ignore customer service on social media Upstart The team at Desk.com, a customer support app owned by Salesforce, has compiled a slew of data about customer service via social media into an infographic (embedded below) breaking down which...
Andy Birkitt's insight:

Sound advice...Social Media is the perfect tool for customer service, but ignore it at your peril.

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

How Cloud Computing Influences Digital Marketing | CloudTimes

How Cloud Computing Influences Digital Marketing | CloudTimes | Digital Marketing | Scoop.it
RT @Assimil8: How #CloudComputing influences #digitalmarketing: http://t.co/gE1hMFsdQg
Andy Birkitt's insight:

Interesting article on cloud computing and how it has the ability to drastically change the ways in which they reach and engage their audience

more...
No comment yet.
Rescooped by Andy Birkitt from Public Relations & Social Media Insight
Scoop.it!

Content Curation | Social Media Today

Content Curation | Social Media Today | Digital Marketing | Scoop.it

Part of a good content marketing strategy, content curation is the art of finding, selecting, and sharing the best, most relevant content related to a particular theme or topic....In my next post, I’ll review many tools that aid in finding quality, industry-specific content that you can share with your audience to continually position your brand as a thought leader. In the meantime, these 5 content curation infographics offer a great introduction to the topic....


Via Jeff Domansky
Andy Birkitt's insight:

Thought this one was rather appropriate and it does have some great info

more...
Jeff Domansky's curator insight, July 24, 2013 10:52 AM

These five infographics had a lot of good information for content marketers.

Scooped by Andy Birkitt
Scoop.it!

To Build Better Links, Stop Focusing On The Bad Ones

To Build Better Links, Stop Focusing On The Bad Ones | Digital Marketing | Scoop.it
Over the past year, I confess that I’ve spent way more time digging into bad links than good links.
Andy Birkitt's insight:

Think quite a few of lost sight of the other side of bad links and the importance of gaining new good quality links alongside removing the damaging ones.

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

The 5 Step PPC Checklist For Busy People

The 5 Step PPC Checklist For Busy People | Digital Marketing | Scoop.it
The 5 Step PPC Checklist For Busy People Whether you are a PPC professional responsible for multiple accounts, or a business owner that handles your own PPC, at some point you will likely feel overwhelmed.
Andy Birkitt's insight:

Great checklist that gives you some great guidelines for the things you should be focussing on in your PPC campaigns

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

Dynamic Remarketing: The Evolution Of Pay Per Click Advertising

Dynamic Remarketing: The Evolution Of Pay Per Click Advertising | Digital Marketing | Scoop.it
A Comprehensive Guide to Dynamic Remarketing: How it all Works, Examples, Tips, and an easy to follow step-by-step guide to remarket to a captive audience.
Andy Birkitt's insight:

This post is a really good insight into one of the recent aditions to PPC 'Dynamic Remarketing', although this one has slipped under the radar of most users who have focussed more on the Enhanced Campaigns aspect.

 

Loads of tips and tricks in this post from a writer who is Adwords Qualified.

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

Holiday SEO: How To Avoid Google’s Naughty List This Season

Holiday SEO: How To Avoid Google’s Naughty List This Season | Digital Marketing | Scoop.it
Is your store's SEO naughty or nice? Read on to see how you can keep your online business on Google's good side when preparing for the holiday season.
Andy Birkitt's insight:

He knows if you've been good or bad so be good for goodness sake, normally applies to Santa, but if you are an online business it can just as easily apply to Google. Some great advice on making sure store is on the Good List for the coming season.

 

more...
No comment yet.
Rescooped by Andy Birkitt from LatinWeb Digital
Scoop.it!

#INFOGRAPHIC: Content Marketing - What You Should Know ~ Sociable360.com | Social Media, Blogging, SEO and Marketing Resources.

#INFOGRAPHIC: Content Marketing - What You Should Know ~ Sociable360.com | Social Media, Blogging, SEO and Marketing Resources. | Digital Marketing | Scoop.it

RT @kraft_akt: What you should know about #ContentMarketing: http://t.co/EwchqntCS0 via @Sociable360


Via LatinWeb Digital
Andy Birkitt's insight:

Really nice infographic

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

Introducing Custom Scheduling: The easiest way to schedule your social media updates into the future - - The Buffer Blog

Introducing Custom Scheduling: The easiest way to schedule your social media updates into the future - - The Buffer Blog | Digital Marketing | Scoop.it
Buffer launches the easiest way to schedule tweets and facebook.
Andy Birkitt's insight:

Without doubt, Custom Scheduling has been one of the most requested features for Buffer over the past few years.

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

The New Social Media Anthem: Twitter Me Some Love

The New Social Media Anthem: Twitter Me Some Love | Digital Marketing | Scoop.it
Social media is no more about just interacting with unknown people and networking with professionals and the like. It has grown into a sort of lifestyle in itself and we have reached a stage where ...
Andy Birkitt's insight:

Is this the first song to be written specifically for social media

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

Why Google+ is becoming a necessary social media channel for marketers - The Guardian

Why Google+ is becoming a necessary social media channel for marketers - The Guardian | Digital Marketing | Scoop.it
The Guardian
Why Google+ is becoming a necessary social media channel for marketers
The Guardian
In January 2013, the Global Web Index announced that Google+ had overtaken Twitter to become the second largest social network.
Andy Birkitt's insight:

The service has evolved to offer a growing user base, unique functionality and interconnectivity with other Google services

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

How To Optimise Your Business’ Page For Facebook Mobile ~ Social Media Frontiers

How To Optimise Your Business’ Page For Facebook Mobile ~ Social Media Frontiers | Digital Marketing | Scoop.it
Browsing Facebook on iOS and Android devices is one of the public’s most popular pastimes: the average smartphone owner spends 18% of the time on their device accessing Facebook, while in the UK alone mobile usage has increased by 22% in the last...
Andy Birkitt's insight:

As more and more people purchase tablet and smartphone devices, using them to access social media networks like Facebook, it becomes increasingly important for businesses, both big and small, to optimise their Facebook business pages for mobile devices.

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

The Ultimate Tactical 10-Step Guide for In-House SEO Professionals - Search Engine Journal

The Ultimate Tactical 10-Step Guide for In-House SEO Professionals - Search Engine Journal | Digital Marketing | Scoop.it
In-house SEO teams and individuals are in a unique position – they’re able to focus on a single industry and company, whereas SEO agencies and freelancers
Andy Birkitt's insight:

If you are an in-house SEO then this is a great read, although you don't have to be in-house to take something away from this post.

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

What if Social Media Didn’t Have ROI?

What if Social Media Didn’t Have ROI? | Digital Marketing | Scoop.it
What if Social Media Didn’t Have ROI? (What if Social Media Didn’t Have ROI? http://t.co/IUW2MFzRvz via @samfiorella)
Andy Birkitt's insight:

Interesting post on the never ending debate...

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

5 eCommerce Design Mistakes You Should Avoid

5 eCommerce Design Mistakes You Should Avoid | Digital Marketing | Scoop.it
5 eCommerce Design Mistakes You Should Avoid (5 eCommerce Design Mistakes You Should Avoid http://t.co/svtUPSn1uL)
more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

Guest Blogging Link Building using BuzzStream - Paddy Moogan Blog

Guest Blogging Link Building using BuzzStream - Paddy Moogan Blog | Digital Marketing | Scoop.it
Andy Birkitt's insight:

Guest blogging is still a very powerful way of gaining valuable links and building strong relationships for your site, and this is a great post on using a tool for doing just that.

more...
No comment yet.
Scooped by Andy Birkitt
Scoop.it!

Watch Out, Facebook: Why Google And Pinterest Are Gaining As Social Rivals

Watch Out, Facebook: Why Google And Pinterest Are Gaining As Social Rivals | Digital Marketing | Scoop.it
As social sharing on Facebook declines, Google and Pinterest catch up.
Andy Birkitt's insight:
 According to the latest numbers from social login provider Gigya, Facebook’s social lead is falling—and Google and Pinterest may not be far behind.
more...
No comment yet.