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Focus On Utility, Differentiation, and Engagement

Focus On Utility, Differentiation, and Engagement | Digital Marketing | Scoop.it
Andy Birkitt's insight:

SEO, as a concept, is now an integral part of digital marketing. To do SEO in 2014 - Google-compliant, whitehat SEO - digital marketers must seamlessly integrate search strategy into other aspects of digital marketing. It’s a more complicated business than traditional SEO, but offers a more varied and interesting challenge, too.

Here are a few things to think about for 2014.

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10 Awesome Infographics to Guide your Marketing Plan for 2014 - Search Engine Journal

10 Awesome Infographics to Guide your Marketing Plan for 2014 - Search Engine Journal | Digital Marketing | Scoop.it
Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast
Andy Birkitt's insight:

Theres a bit of something for everyone in this one...

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Facebook Acquires Branch Media Team To Lead New “Conversations” Group | TechCrunch

Facebook Acquires Branch Media Team To Lead New “Conversations” Group | TechCrunch | Digital Marketing | Scoop.it
It looks like Facebook has acquired Branch Media, the startup behind conversation service Branch and link-sharing service Potluck. Co-founder Josh Miller..
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SEO 101: The Only Algorithm That Matters (For Writers & Publishers) - Search Engine Journal

SEO 101: The Only Algorithm That Matters (For Writers & Publishers) - Search Engine Journal | Digital Marketing | Scoop.it
How to implement a more holistic approach to your search strategy.
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The Ultimate Guide To Google Analytics

The Ultimate Guide To Google Analytics | Digital Marketing | Scoop.it
If you're a content marketer it's time you learned how to use Google Analytics. Here's how to extract numbers that drive action.
Andy Birkitt's insight:

Not really an ultimate guide, but still worth a read

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Using Content as a Tool to Drive Customer Passion | Distilled

Andy Birkitt's insight:
In a world of highly competitive content, yours will not likely be groundbreaking—even if you do everything right. The market is too saturated to win over consumers with simply great content. In order for your content to succeed, you have to make it part of the emotional relationship you build with your customers.
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Bing Begins Supporting Separately SSL Search Site; Query Data Does Not Pass [Not Provided]

Bing Begins Supporting Separately SSL Search Site; Query Data Does Not Pass [Not Provided] | Digital Marketing | Scoop.it
Bing now appears to be supporting secure search through the https://www.bing.com address. Previously, trying to use this address generated an error.
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How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic

How 3 Simple Google Analytics Reports Will Increase Your Search Engine Traffic | Digital Marketing | Scoop.it
Are you familiar with Google Not Provided, when Google isn’t showing the majority of the keywords that are driving your organic traffic? Just look at
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Curation of the Web

Curation of the Web | Digital Marketing | Scoop.it
Finding great content isn't getting any easier. Search engines do what they can, but for many of us they're not always adequate. And because we only have a
Andy Birkitt's insight:

A look at some of the tools that can simplify this process.

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The 10 Commandments of Great Guest Posting - Search Engine Journal

The 10 Commandments of Great Guest Posting - Search Engine Journal | Digital Marketing | Scoop.it
My job involves a lot of link building, and in particular I spend a lot of my time doing outreach, networking with bloggers, and writing guest posts. There
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» Talking Directly To Your Customers Using Twitter Tailored Audiences

» Talking Directly To Your Customers Using Twitter Tailored Audiences | Digital Marketing | Scoop.it
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The New AdWords Opportunities Tab - How to Get the Most Out Of It

The New AdWords Opportunities Tab - How to Get the Most Out Of It | Digital Marketing | Scoop.it
While the AdWords Opportunities tab provides a lot of benefits, it's important to review Google's recommendations carefully before making changes. Here are some guidelines and considerations for budgets and keywords when using the Opportunities tab.
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Experts Say Google's Authorship Reduction Not Related To Author Authority

Experts Say Google's Authorship Reduction Not Related To Author Authority | Digital Marketing | Scoop.it
Let me get you up to speed... In October, Matt Cutts said there will be a 15% reduction in authority to only show authorship and rich snippets for authors who have a higher level of authority.
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Only 15% Say The Disavow Tool Benefits Their Rankings

Only 15% Say The Disavow Tool Benefits Their Rankings | Digital Marketing | Scoop.it
The Google Disavow tool is a popular subject with all the link penalties floating around. But the big question is, does it actually help your site to rank better?
Andy Birkitt's insight:

We shouldn't really be that surprised by this one should we......

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'High-profile' Google+ users will get better, more private email settings

'High-profile' Google+ users will get better, more private email settings | Digital Marketing | Scoop.it
A few days ago, Google rolled out a potentially invasive new feature — if you have both a Gmail address and Google+ account, other Google+ and Gmail users will soon be able to send messages right...
Andy Birkitt's insight:

Looks like they have stepped back a little on this but only if you are a VIP

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Introducing Buffer for Google+: The easiest way to post to your Google+ Business Page - - The Buffer Blog

Introducing Buffer for Google+: The easiest way to post to your Google+ Business Page - - The Buffer Blog | Digital Marketing | Scoop.it
An unbelievable 3,613 people voted on a particular item in our feedback forum for which feature we should build next. It has been holding the #1 spot as most requested feature from our users for almost 2 years.

Via Kimberly Castleberry
Andy Birkitt's insight:

After being one of the most requested items its here, I don't personally use Buffer but a lot of my team do and they swear by it...

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Kimberly Castleberry's curator insight, January 14, 2014 4:34 PM

Did you see that +Buffer has released all sorts of updates including publishing to G+ pages and use of formatting? I use Buffer extensively! It's a shame that +Scoop.it still does not integrate with Buffer's Google+ page share and some of their other options as well. I don't think companies entirely understand how much we rely on ALL of Buffer's tools today! Kudos to the Buffer team!

Sherryl Perry's curator insight, January 14, 2014 7:05 PM

It looks like it's time to upgrade my Buffer account. Posting to Google+ would be a huge benefit.

 

Michael Currey's curator insight, January 15, 2014 8:54 AM

I love buffer!

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The 5 Best Google Analytics Reports for Content Marketers - Business 2 Community

The 5 Best Google Analytics Reports for Content Marketers - Business 2 Community | Digital Marketing | Scoop.it
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Here are 5 great reports to help you get more traction and a higher ROI from your content.

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10 Actionable Google Analytics Tips | Analytics & Optimization

10 Actionable Google Analytics Tips | Analytics & Optimization | Digital Marketing | Scoop.it
In this post I share the Top 10 Google Analytics tips drawn from my weekly tips column on the official Google Analytics Google+ page. I try the best I can to keep them very actionable, i.e. something that you can do right after reading the tip.
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GooglePlus Helper: Subscribe to your Google+ Circles

GooglePlus Helper: Subscribe to your Google+ Circles | Digital Marketing | Scoop.it

There is a new page where all your circles are displayed and you can subscribe to some or all of them.
Word of warning!
Do not subscribe to all of them, as each post will create a notification under +Mr. Jingles and perhaps also send an email, depending on your settings.  You will very soon be inundated in notifications!  To undo the subscription you must visit each circle individually and click on the bell.

I recommend you choose carefully the people you place in a subscription circle.  Keep it small.


Via Jaana Nyström
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Jaana Nyström's curator insight, January 3, 2014 5:49 AM

Latest from my blog:

GranGoddessa's curator insight, January 3, 2014 10:45 AM

"There is a new page where all your circles are displayed and you can subscribe to some or all of them . . ."

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Linking the Google Way in 2014

Linking the Google Way in 2014 | Digital Marketing | Scoop.it
You're about to learn a specific mind-blowing linking tactic that's perfectly suited for almost any website. If you're considering a link building campaign, following Google's lead is a good place to start.
Andy Birkitt's insight:

Certainly an interesting read, would be interesting to see if anyone has tried this on a site that isn't owned by Google.

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The Need for Site Speed 2014 - A How To Guide -

The Need for Site Speed 2014 - A How To Guide - | Digital Marketing | Scoop.it
Further to my look at important SEO factors in 2014 I thought it was important to break some of these down more and have an in-depth look at them and how you can use them to your advantage.
Andy Birkitt's insight:

A really good how to guide on what we believe will be one of the most important SEO factors of 2014, you really should read this one and please feel free to share.

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Are You Pumping Up Your Google Plus Strategy in 2014?

Are You Pumping Up Your Google Plus Strategy in 2014? | Digital Marketing | Scoop.it

Can you really choose to ignore Google Plus this year?

In just over two years, Google Plus has become the second most widely used social network with approximately 350 million active users according to GlobalWebIndex.


Via Jaana Nyström
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Market Immersion's curator insight, January 18, 2014 7:14 PM

Had I know how explosive #Google+ would be to my business, I would have started a year ago!  It has increased the numbers to all my social sites as well as web and video channels,  Don't wait, join me there now!   http://goo.gl/tuPHaE

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Google's Latest Official Stance On Links Within Widgets

Google's Latest Official Stance On Links Within Widgets | Digital Marketing | Scoop.it
Just five-months ago Google’s head of search spam strongly recommended to nofollow links in widgets because the widget space has been abused with link spam.
Andy Birkitt's insight:

Great to get some clarity on this....

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Infographics for SEO: Scaling the Development Process

Infographics for SEO: Scaling the Development Process | Digital Marketing | Scoop.it
How you can use infographics for SEO purposes and scale the development process of your infographic according to your budget, available resources and goals.
Andy Birkitt's insight:

You already know that infographics can be a powerful link acquisition medium for your website. Now let’s take a look at some of the most effective options available for getting your infographic designed, while staying within your budget:

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The Redesign Timeline: When and How to Engage Analytics, PPC, and SEO in Redesign Plans | SEER Interactive

The Redesign Timeline: When and How to Engage Analytics, PPC, and SEO in Redesign Plans | SEER Interactive | Digital Marketing | Scoop.it
What better way to start the new year than with plans for a new site? We all go through redesigns. Whatever the reason, a decision is made to go through an
Andy Birkitt's insight:

If you are looking to redesign your website this year then this is a great post to read....

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