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How to Create Credibility and Trust on Twitter

How to Create Credibility and Trust on Twitter | Digital Marketing | Scoop.it
At first glance Twitter is like a grown ups version of teenage texting. The 140 characters offer the promise of much more behind its brevity and headline. So how do you create trust beyond the 140 character facade?
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The Dark Side of Digital Marketing – SEO & Link Building in 2013

The Dark Side of Digital Marketing – SEO & Link Building in 2013 | Digital Marketing | Scoop.it
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With all the noise going on in and around the industry at the moment regarding backlinking and SEO and digital marketing in general such as is it dead or is it black, grey or white. It makes a refreshing change to read a blog post that isn't all doom and gloom about various techniques that have been around for quite some time and how these can still be of benefit if they are used correctly.

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Expectations for Social Media Marketing | Social Media Today

Expectations for Social Media Marketing | Social Media Today | Digital Marketing | Scoop.it
It is crucial for brands to understand the relation between customers’ real and virtual lives so that they can personalise their messages.
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Is It Really All About Content? - Marketing Talent Inc

Is It Really All About Content? - Marketing Talent Inc | Digital Marketing | Scoop.it
There has been a lot of discussion lately about the importance of content and content marketing.
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Is it all about content or are there other aspects such as 'rel=author' and how this content is distributed as well.

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Digital Marketing | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
Andy Birkitt's insight:

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: Great infographic

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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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How To Improve SEO with Link Building and Social Media - Business 2 Community

How To Improve SEO with Link Building and Social Media - Business 2 Community | Digital Marketing | Scoop.it
Link building and social media to improve SEO: http://t.co/ILc74ShCwp
Andy Birkitt's insight:

If you were under the impression that building links on social media would be quick, automated and easy, now is the time to shed the illusion. This is a time-consuming, painstaking process but if it is done correctly then it is definitely worth the effort, read more in this great little post.

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The Art of the Response on Social Media

The Art of the Response on Social Media | Digital Marketing | Scoop.it
A big but often overlooked part of using Twitter, Facebook, Pinterest, LinkedIn and others is replying to comments. Our Team Digital has these tips. (The Art of the Response on Social Media: A big but often overlooked part of using Twitter, Face...
Andy Birkitt's insight:

Some really interesting responses to an often tough area of social media, do you respond to everything, and how should you approach responding. There are some very interesting points made here that I would recommend everyone has a read.

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Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings | Digital Marketing | Scoop.it
Google has updated its guidelines to warn webmasters against advertorials with links that pass PageRank. Also, heavily optimized anchor text used in press releases, guest posts, and article marketing can negatively impact a site's search rankings.
Andy Birkitt's insight:

Google continue their onslaught against bad practices emphasising once more that tactics such as advertorials will harm your site. They have also mentioned some new additions to the list of guidelines which include heavily optimised anchor text, once more making it clear that quality will always be better than quantity.

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4 SEO Tips for Launching a New Website and New Brand - Search Engine Watch

4 SEO Tips for Launching a New Website and New Brand
Search Engine Watch
Launching a new website is hard. Launching a new brand with that new website can be downright madness. Just ask Moz. Or iAcquire.
Andy Birkitt's insight:

Launching a new website is hard. Launching a new brand with that new website can be downright madness. Having been through that process ourselves and helping a major finance company do similar we understand those words all too well. This is a great post to help with those moves as there are many simple things that people often overlook.

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Complete Guide to Google+ Curation Pages - WebSIGHT Hangouts

Complete Guide to Google+ Curation Pages - WebSIGHT Hangouts | Digital Marketing | Scoop.it
Using a Google+ Page for curating content, instead of your personal profile, is simple and extremely effective.
Andy Birkitt's insight:

This is agreat little post on using Google + Pages as a content curation system and covers creating the page, content discovery ideas, how to  craft and share your posts and even how to build up your followers.

Great advice and well worth a read.

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Did Google Maps Lose England, Scotland, Wales & Northern Ireland?

Did Google Maps Lose England, Scotland, Wales & Northern Ireland? | Digital Marketing | Scoop.it
The United Kingdom (to use its short name) is a complicated country, actually made up of four countries across two islands. If you were looking to understand it better, forget Google Maps.
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Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC]

Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC] | Digital Marketing | Scoop.it

Seven of the ten most important factors in SEO ranking now come from social media.

 

An updated study from Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of likes, shares, tweets and +1s.

 

Searchmetrics have documented their findings in this infographic, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked.


Via Lauren Moss, David Simpson
Andy Birkitt's insight:

A recent study by Searchmetrics has revealed just how important social media signals are to a strong SEO ranking and then produced the results as this really nice infographic.

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Panovus's curator insight, July 1, 2013 4:05 AM

Do you reach your audience via Social Media?Panovus know what works best.Learn more:http://goo.gl/krpHx

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Now Available: The Marketing Land Google Glass App

Now Available: The Marketing Land Google Glass App | Digital Marketing | Scoop.it
It’s a pleasure to announce that our first dedicated mobile app is now available: the Marketing Land app for Google Glass!
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Facebook Embedded Posts Let You Share Interactive Status Updates Across the Web

Facebook Embedded Posts Let You Share Interactive Status Updates Across the Web | Digital Marketing | Scoop.it
Facebook announced embedded posts yesterday, allowing users to embed public status updates across the web. Embedded posts looks fairly simple, but will install the Facebook SDK for JavaScript code on the page when embedding status updates.
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Top 3 LSI Copywriting Tools Revealed After Analysis, Matt Cutts Remarks

Top 3 LSI Copywriting Tools Revealed After Analysis, Matt Cutts Remarks | Digital Marketing | Scoop.it
LSI copywriting is tricky if you want both search engine rankings and conversions. These free and paid tools ensure you get both. (Top 3 SEO LSI keyword tools.
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Great post regarding Latent Semantic Indexing, this is well worth a read if you want to understand this a little more...

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The Marketing Tactic that Social Media Marketers Often Forget

The Marketing Tactic that Social Media Marketers Often Forget | Digital Marketing | Scoop.it
Pinterest is a paranoia, Instagram can be addictive and Facebook is so big you cannot ignore it. Social media is the hot business marketing trend. There is one very core marketing tactic that should be woven into every part of your digital marketing.
Andy Birkitt's insight:

Amidst all the hype surrounding social media and all of the nay sayers predicting the demise of links and link building there is still one very core marketing tactic that should be woven  into every part of your digital marketing. It is boring, it can be technical but it is essential. And despite many of the leading agencies re-branding no matter what you want to call it there is still room for SEO.

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5 Steps to Create Compelling Content Through Infographics

5 Steps to Create Compelling Content Through Infographics | Digital Marketing | Scoop.it
Whether you're new to infographics or looking to squeeze more brand recognition, back links, and traffic from your efforts, use this step-by-step guide to develop a winning topic, find the data you...
Andy Birkitt's insight:

This post gives an in-depth look at creating infographics with a load of practical inspiration. Now the dust has settled a little over the initial phase of everyone creating infographics, you now have a great opportunity to make your work shine and stand out from the crowd.

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The History of SEO, and a Glimpse Into Its Future [SlideShare]

The History of SEO, and a Glimpse Into Its Future [SlideShare] | Digital Marketing | Scoop.it
Explore the changes SEO has undergone in the past two decades and get perspective on where it will be going.
Andy Birkitt's insight:

It’s hard to imagine a world without search engines. Even though they are only two decades old, search engines have given people superpowers with unlimited knowledge at their fingertips. This is a really good post and slide deck on the history of SEO and it made for a really interesting read.

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How You Can Create the 'Perfect' Social Media Post (Infographic)

How You Can Create the 'Perfect' Social Media Post (Infographic) | Digital Marketing | Scoop.it
You can get more social-media fans and engagement if you follow these guidelines for Facebook, Twitter, Pinterest and Google+.
Andy Birkitt's insight:

Found this one to be a really useful infographic with loads of insight into creating the perfect post on a variet yof the popular social medai platforms.

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Top 5 social media platforms for research development

Top 5 social media platforms for research development | Digital Marketing | Scoop.it
Social media outlets are becoming essential for academia, not just for the promotion of research but for research development as well. Andy Miah provides an overview of his top picks for the social...
Andy Birkitt's insight:

Interesting article on how social media is affecting academia and not only for the promotion of a study or research material but also how it can be used to assist that research as well.

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Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking

Beyond Web Analytics: 5 Types of Online Data You Should Be Tracking | Digital Marketing | Scoop.it
Understand more about how effective your website is with these useful tools.
Andy Birkitt's insight:

We all know web analytics are important but there are more types of analytics to help improve your business than just Google Analytics and they can deliver loads of really relevant data to the business owner or decision maker. Learn more about 5 types in this great post by Joanna Lord (@JoannaLord)

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How to Create a Popular Infographic

How to Create a Popular Infographic | Digital Marketing | Scoop.it
You already know infographics work. The question is, "how can you create one that will be popular?" If you are like me, you probably don’t have a design
Andy Birkitt's insight:

We have all heard how well Infographics are working but how exactly do you go about creating one that is of value and will be popular. Google and Matt Cutts are always emphasising how content of any sort should be of value to the end user and infographics are no different. Neil Patel has written a really good post here on doing just that with loads of tips and advice, well worth a read...

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A to Z List of Digital Marketing Acronyms | Chris Makara - Interactive Marketing

A to Z List of Digital Marketing Acronyms | Chris Makara - Interactive Marketing | Digital Marketing | Scoop.it
Do you use digital marketing acronyms? Amaze your friends by knowing one for each letter of the alphabet... (Boring but useful. An A-Z list of digital #marketing acronyms!
Andy Birkitt's insight:

Really useful list with some detailed explanations and infographics, nice post

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Top 3 Social Media Automation Tools

Top 3 Social Media Automation Tools | Digital Marketing | Scoop.it
Why Use Social Media Automation Tools? There is no substitute for genuine, authentic interaction with your audience. That being said, you cannot be all things to all people, just like you cannot be on all platforms at all times.
Andy Birkitt's insight:

While we all agree that there is no substitution for real interaction with our audience we have to face the reality that social media can be a major time zap. Careful use of automation can still be beneficial and this posty discusses three of the top tools for assisting with this, best of all they all have free versions so you can try them out yourself.

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This week's finest digital marketing infographic

This week's finest digital marketing infographic | Digital Marketing | Scoop.it
It’s Friday, so that means it’s time for the infographic of the week. (This week's finest digital marketing infographic http://t.co/cp107exyZb)
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