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How to Increase Your Social Media Reach | Social Media Today

How to Increase Your Social Media Reach | Social Media Today | Digital Marketing | Scoop.it
Today, we will discuss an approach to growing your social media reach: make your content platform-specific. I like to think that social media platforms—like the people who use them—have different personalities.
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Great insights into growing your social media profile

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SEO & Search in a Social Media World: Top 16 Content Tips

SEO & Search in a Social Media World: Top 16 Content Tips | Digital Marketing | Scoop.it
Get your content in order and you will increase your visibility. Learn more about your visibility and you can craft better content.
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How To Create A Community Around Your Blog - Social Media Content Creation & Lead Generation by Branding Personality

How To Create A Community Around Your Blog - Social Media Content Creation & Lead Generation by Branding Personality | Digital Marketing | Scoop.it
How To Create A Community Around Your Blog
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Stronger correlation between Google+ and search rankings than Facebook and Twitter: report

Stronger correlation between Google+ and search rankings than Facebook and Twitter: report | Digital Marketing | Scoop.it
Sites that have a high number of social shares, comments, tweets and +1s tend to rank better in Google, according to a new report from Searchmetrics....
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4 SEO Benefits of Blogging in Busines Internet Marketing

Read 4 reasons why business blogging is a critical component of an integrated marketing strategy to gain search engine optimization (SEO) benefits. (RT @AnnTran_: Not blogging? Your competition is!
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MOJO MINUTE: The Rumors of the Death of Link Building Are Greatly Exaggerated

MOJO MINUTE: The Rumors of the Death of Link Building Are Greatly Exaggerated | Digital Marketing | Scoop.it
If you follow the SEO industry closely, then it's likely that you have already been embroiled in the ongoing debate about link spam, and Google's update of thei
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One of our team was discussing a similar subject not so long back, great little post and video.

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Strategies to Increase Website Traffic [INFOGRAPHIC] | Social Media Today

Strategies to Increase Website Traffic [INFOGRAPHIC] | Social Media Today | Digital Marketing | Scoop.it
I love the advice in this infographic – especially deploying an email newsletter strategy and paid promotions.
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Some great advice in this infographic

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22 Link Building Tips from @xightph | Kaiserthesage

22 Link Building Tips from @xightph | Kaiserthesage | Digital Marketing | Scoop.it
Links will always play an important role in the search, aside from the fact that it’s the core in which most search engines’ algorithms are based on – it’s still the best way to rank content. Experts also believe that […] (Great SEO Tips!
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What’s really important is to ensure that your content will really add value to the discussion and to those who can read them.

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2 Specific Strategies to Build Trust With Extra Cautious Prospects

2 Specific Strategies to Build Trust With Extra Cautious Prospects | Digital Marketing | Scoop.it
If you sell in a market where safety must precede enticement, then you must be sure to soothe potential clients and built trust prior to sharing expertise and offers. How? By showing prospects your human side and not overwhelming them.
Andy Birkitt's insight:

Really well written post on how to approach building trust in markets where you have to be a little bit more cautious.

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13 Ways to Generate More Shares and Likes on Your Blog Posts

13 Ways to Generate More Shares and Likes on Your Blog Posts | Digital Marketing | Scoop.it
Generating an increase in shares, likes and retweets on your blog posts can be a challenge. In this post, Ross will share with you tips to help.
Andy Birkitt's insight:

We all know that creating great content is the way forward, but what do you do about getting it out there. After all if you have put all that effort into it then you want people to read it don't you. Some great tips in this post on doing just that.

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10 Simple eCommerce Design Tips That Will Incre...

10 Simple eCommerce Design Tips That Will Incre... | Digital Marketing | Scoop.it
http://t.co/1RYx7zOhnv (10 Simple eCommerce Design Tips That Will Increase Sales | @scoopit via @camrncrazy http://t.co/CKYCljIZlN)
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Google’s Quality Score Change: What Marketers Need To Know

Google’s Quality Score Change: What Marketers Need To Know | Digital Marketing | Scoop.it
Last week, Google announced changes in the way Quality Score is reported in AdWords. As stated in Google’s official AdWords blog, the update changes the way each keyword’s 1-10 numeric Quality Score is reported.
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How To Grow Your Social Media Relationships with Storytelling

How To Grow Your Social Media Relationships with Storytelling | Digital Marketing | Scoop.it
Storytelling...Tell the story of your brand -- how you began, about the struggles and triumphs you've had, and how they've affected what your principles and philosophies are now.
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How to Measure the True Value of Social Media Marketing for Your Business - Business 2 Community

How to Measure the True Value of Social Media Marketing for Your Business - Business 2 Community | Digital Marketing | Scoop.it
RT @serendipitySEO: How to measure the true value of social media marketing for your business. see http://t.co/vhZrOG3cVJ SEO from http://t…
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Measuring the true value of Social Media has always been difficult for businesses, this post has some great info if you are trying to convince any business or CEO as to why it is important.

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Goodleigh Plus Community Owner and Moderator Guide

Goodleigh Plus Community Owner and Moderator Guide | Digital Marketing | Scoop.it
It is not easy to create a successful community, but if you follow this ownership and moderation guide, you will at least be a step in the right direction.
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7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up

7 Simple Copywriting Tweaks That’ll Shoot Your Conversion Rate Up | Digital Marketing | Scoop.it
Is the pen mightier than the sword? In the marketing world, it is. With a few little tweaks to your website copy, you can drastically increase your conversi
Andy Birkitt's insight:

If you are looking to boost your conversion rates and, more importantly, your sales, don’t forget about the little things. Small tweaks such as adjusting text in your call-to-action buttons or changing your headline can have a huge impact on your conversion rates.

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5 Ways to Prove to the Client that the Traffic Will Come

5 Ways to Prove to the Client that the Traffic Will Come | Digital Marketing | Scoop.it
White-hat tactics are more important than ever, but any good SEO knows they take time. Here are five techniques to convince impatient clients that your hard work will eventually pay off.
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Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool

Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool | Digital Marketing | Scoop.it
Google announced they are migrating three existing AdWords tools directly into a new version of the Google Display Planner.
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Specifically, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are all going to be built into the Display Planner Tool.

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Ways Businesses Get Social Media Wrong

Ways Businesses Get Social Media Wrong | Digital Marketing | Scoop.it
A lot of businesses use social media, but not all of them are using it correctly! (A lot of businesses use social media, but not all of them are using it correctly!
Andy Birkitt's insight:

Some great tips, particularly liked number three, Without a strong call to action, customers are likely to move on without doing anything.

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Posting Content From Mobile Shows Higher Facebook Engagement

Posting Content From Mobile Shows Higher Facebook Engagement | Digital Marketing | Scoop.it

Facebook users are publishing content via their mobile devices at an ever increasing rate.
Facebook has over 800 million monthly active mobile users, with that number continuing to grow.


Via Kamal Bennani
Andy Birkitt's insight:

What better way to capture awesome content as it happens, than via mobile?

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57 Ways to Boost Your Blog Traffic

57 Ways to Boost Your Blog Traffic | Digital Marketing | Scoop.it

Using effective tactics that boost your blog traffic is the first step in achieving a variety of business goals.Here are 57 tips to grow your blogs traffic.


Via Kamal Bennani
Andy Birkitt's insight:

Really useful insight and tips on growing blog traffic.

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Jake Dombrowski's curator insight, August 5, 2013 3:43 PM

Useful stratigies worth reading!

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Get Likes On Facebook Part 1 - Blogging With Dani

Get Likes On Facebook Part 1 - Blogging With Dani | Digital Marketing | Scoop.it
Want to get likes on Facebook? Read the most valuable tips I could find about how to get more likes on facebook. This is part one out of three parts that.
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Great little series on getting more likes on your Facebook full of really useful tips

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SEO: Google Devalues another Link-building Tactic - Practical Ecommerce

SEO: Google Devalues another Link-building Tactic
Practical Ecommerce
Google's search result quality mission stands seemingly opposed to the search engine optimization practice of link building.
Andy Birkitt's insight:

We have seen this discussed recently by more than one person but it is as it should always have been, and thats about quality and not quantity.

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Social Media Image Sizing Guide for Branding

Social Media Image Sizing Guide for Branding | Digital Marketing | Scoop.it
Branding across your social media mediums is the most important thing when potential customers are hit with endless advertisements online. All these medium's creative needed different sizes, time and skill to produce.
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Tips for Running a Search Re-Targeting Campaign | Position² Blog

Tips for Running a Search Re-Targeting Campaign | Position² Blog | Digital Marketing | Scoop.it
Search re-targeting is a form of advertising that combines the precision of search marketing with display impressions based on the keywords a user enters into search engines.
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