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Leveraging Social media to transform healthcare

Leveraging Social media to transform healthcare | Digital Marketing | Scoop.it
Healthcare by its very nature is social in many aspects. One of the recent developments of medical professionals is to enter the social media platform. We are all aware of the shift from volume based models to a more socially acceptable value based system in healthcare. The relationship between doctors and patients is getting more similar to other industries, i.e. the relation between a service provider and a consumer. The medical industry is seeking out new ways to implicate customer satisfaction and playing with the tools that proved to increase engagement and reach. To reach out to customers, one of the savviest ways in this modern market is the use of social media. In fact, according to the Journal of Internet Medical Research, more than 60% of adults use the internet to come across health related information and treatment procedures. This isn’t surprising as the culture of this world is seeking more of an instant solution. When an individual is sick, he wants to know what has really happened and wants it at that very instance. There is really no waiting. Social media in this case is perfectly positioned for healthcare professionals to reach out to patients and provide solutions in an effective and valuable way. An example for the extensive use of social media in healthcare practiced could be well understood by the stand of the Mayo Clinic Center for Social Media. It is one of the most popular healthcare channels on YouTube with more than 450,000 followers on Facebook and 600,000 on Twitter. Further, they have come up with different Facebook pages especially concerning different departments including gynecology, breast cancer, cochlear implants and many more. Also the Mayo Clinic has three different blogs targeting different audiences. The main idea is to share expertise with the masses that would very well be your main customer base. Services provided in social media networks for medical professionals would also include webinars, training programs and access to resources. It is quite relevant to assume here that social media plays an increasingly important part in the healthcare industry as more and more professionals and institutions seek the path taken by the Mayo Clinic. Digital communications and especially social media are laying deep roots in day-to-day healthcare operations. This network includes doctors, patients, nurses, therapists, clinics, hospitals and other professionals who use social platform as a tool for a more effective and far reaching means of communications. YouTube, Twitter, Facebook, Google, etc are used to share symptoms, research medical information, offering opinions, seeking similar communities, and provide health plans and even prescribe drugs. People use the social medium to keep in touch with other in similar communities having the same symptoms and seeking out references for a proper treatment. If something has worked out for one, it surely will work out for others. Another report by the Pew Internet Research titled “State of Social Media in 2013” suggests that 60% of U.S. patients use social tools like Titter, Facebook, Instagram, Pinterest to stay connected and interact with others having the same interests. 35 % of American adults have tried to figure out medical conditions from others who might have gone through a similar condition. The e-patient idea is a powerful growing force challenging to break the traditional barrier that had existed between healthcare providers and patients. The new system is more enables, empowered, equipped and engaged and could be further used to educate and enhance health by offering DIY techniques in some instances. Drawing inspiration from their social habits, the majority of internet users today are demanding access to online information and seeking out alternative ways of treatment that improve care and contain costs. Social media is acting as a catalyst to drastically impact patient motivation and the interaction with service provider. The collaborative technologies of today and the resulting innovations also allows for quicker dispersal of information and help patients who seek out immediate and cost effective medical services. Since now, the traditional methods of interaction between patients and healthcare professionals allowed little opportunity for the patients to have a say on the logistics, alternative and the methods of care delivery. Now, with the connected setup, the idea has thoroughly changed and patients are empowered to have a greater say and play a role in their wellness and treatment. The medical service provider is nothing less than any other consumer market. There is competition between service providers (both institutions and individuals) and patients have a wide opportunity to choose someone they would be comfortable with. This could be intimidating for physicians who still want to stick to old school methods, but it certainly benefits everyone.
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Google+ Introduces View Counts For Personal Profiles by @mattsouthern

Google+ Introduces View Counts For Personal Profiles by @mattsouthern | Digital Marketing | Scoop.it
Yonatan Zunger, Chief Architect of Google+, shed some light on a new feature many have been noticing showing up on their Google+ profiles.
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Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC] - AllTwitter

Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC] - AllTwitter | Digital Marketing | Scoop.it
Social Media In The Workplace: Why Blocking Access Is Bad For Business [INFOGRAPHIC] (RT @MarshaCollier: [INFOGRAPHIC] #SocialMedia In The Workplace: Why Blocking Access Is Bad For Business http://t.co/FBmRS8Zlpx)...
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Bing Warns: Poor Grammar May Lead To Poor Rankings

Bing Warns: Poor Grammar May Lead To Poor Rankings | Digital Marketing | Scoop.it
Duane Forrester from Bing strongly implied on the Bing Webmaster Blog that having poorly written content with poor grammar will have a negative impact on your search rankings within Bing.Duane wrote:I
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If you [as a human] struggle to get past typos, why would an engine show a page of content with errors higher in the rankings when other pages of error free content exist to serve the searcher?

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Your Guide to Accepting Guest Posts Responsibly - Search Engine Journal

Your Guide to Accepting Guest Posts Responsibly - Search Engine Journal | Digital Marketing | Scoop.it
Matt Cutts’ recent announcement about The Decay and Fall of Guest Blogging for SEO has many site owners understandably panicked. If you’ve been relying on
Andy Birkitt's insight:

Cutts’ article offers an important reminder that having good policies in place regarding guest blogging are essential for webmasters and entrepreneurs looking to improve their organic search visibility. Here’s a closer look at what site owners need to think about to manage their reputations and keep their search engine rankings healthy over time.

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Customer Reviews and The Great Big SEO Benefit

Customer Reviews and The Great Big SEO Benefit | Digital Marketing | Scoop.it
Ecommerce SEO and Customer Reviews have a secret! Here, we uncover why you need to utilise Customer Reviews for Ecommerce SEO, before your competitors do.
Andy Birkitt's insight:

Since the beginning of the online world marketers have tried to answer this question: “How can we convert a visitor into a buyer?”. The single most important reason a customer buys a product from an online retailer, over another online retailer, is trust.

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You Can Get A Lot More Pinterest Followers Using Pinwoot | Internet Billboards

You Can Get A Lot More Pinterest Followers Using Pinwoot | Internet Billboards | Digital Marketing | Scoop.it
Gain up to 50% percent more followers on Pinterest by using this fantastic Pinterest Social media tool called Pinwoot
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How to Curate Your Facebook News Feed

How to Curate Your Facebook News Feed | Digital Marketing | Scoop.it
A lot of content comes across your News Feed. Here's how to curate what you see, and maximize the news that your Facebook friends are sharing.
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"The basic interactions of News Feed are some of the most important signals that we get," he explains. "Unfortunately, those interactions aren't able to capture everything that we want to know, so we also give people additional controls to tell us things we can't figure out just from normal usage of News Feed."

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21 SEO Techniques You Can Use Today to Get More Search Engine Traffic

21 SEO Techniques You Can Use Today to Get More Search Engine Traffic | Digital Marketing | Scoop.it
Here are 21 insanely practical SEO techniques that will land you more search engine traffic.

Via Brian Dean
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Rescooped by Andy Birkitt from Content and Curation for Nonprofits
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Content Marketing Tools: The Ultimate List - Curata Blog

Content Marketing Tools: The Ultimate List - Curata Blog | Digital Marketing | Scoop.it

Via Beth Kanter
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10 Extremely Cool Twitter Tricks For Newbies - Search Engine Journal

10 Extremely Cool Twitter Tricks For Newbies - Search Engine Journal | Digital Marketing | Scoop.it
Image Source: Chinen Keiya/Flickr If you’re one of the 600 million plus registered users on Twitter, you may be searching for some helpful hints on how to
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An Introductory Guide to Content Curation

An Introductory Guide to Content Curation | Digital Marketing | Scoop.it

Via Robin Good
Andy Birkitt's insight:

Really useful guide that helps with a little more understanding of what content curation is all about with loads of handy resources and advice.

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Dean Mantz's curator insight, January 17, 2014 12:38 PM

Thanks Robin for sharing this Curation guide on your scoop.it site. 

Alfredo Corell's curator insight, January 23, 2014 3:25 PM

A very useful guide from one of the Pioneers in Content Curation

Bookmarking Librarian's curator insight, April 1, 2014 10:35 PM
Content curation
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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

5 Ways to Find Keywords That Deliver Superior Web Marketing Results | Digital Marketing | Scoop.it
The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Learn 5 unique ways to find new keywords that can help you find and secure new customers.
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Start The New Year With A PPC Health Check: Part 1

Start The New Year With A PPC Health Check: Part 1 | Digital Marketing | Scoop.it
As Group Head at a fast growing search agency, I’ve carried out hundreds of campaign checks over the years. In my contributions here, I’ll be sharing my top tips on things to look out for when reviewing your own campaigns.
Andy Birkitt's insight:

Really handy resource am looking forward to the follow up on this one..

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How to Rule Social Media Marketing in 60 Minutes a Day

How to Rule Social Media Marketing in 60 Minutes a Day | Digital Marketing | Scoop.it
You may already be gasping in horror about having to dedicate 60 minutes of your busy day to your social media marketing strategy, but without it you might as well not bother at all! Social media m...
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Mobile - The Great Big Google Hint | SEO Traffic Lab Blog

Mobile - The Great Big Google Hint | SEO Traffic Lab Blog | Digital Marketing | Scoop.it
Mobile is definitely going to be at the forefront of e-commerce over the coming year, with more and more people changing their phones to smartphones...
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An interesting look at the future of mobile and what we are seeing at the moment.

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TFM&A Show 2014 -

TFM&A Show 2014 - | Digital Marketing | Scoop.it
We are now back in the office after a very busy and enjoyable two days at the TFM&A Show 2014 at Earls Court 2 in London. It was great to speak with so many companies and marketers from a whole array of industries. While we where there I was fortunate to be part of the […]
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Lab Weekly - A Bullet in the Head for Guest Blogging? -

Lab Weekly - A Bullet in the Head for Guest Blogging? - | Digital Marketing | Scoop.it
Well its that time of the week again and what an interesting week it has been with Matt Cutts the head of Googles Web Spam team really laying down the law on Guest Blogging, but has it really delivered a ‘bullet to the head’ of this common content...
Andy Birkitt's insight:

Well its that time of the week again and what an interesting week it has been with Matt Cutts the head of Googles Web Spam team really laying down the law on Guest Blogging, but has it really delivered a ‘bullet to the head’ of this common content marketing strategy?

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7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic

7 Smart Ways to Combine Content Marketing with SEO for More Qualified Search Traffic | Digital Marketing | Scoop.it
Content marketing and SEO are like peanut butter and jelly. You can eat them on their own, and they are delicious… But what happens when you combine th
Andy Birkitt's insight:

Here are 7 smart ways to combine your content marketing with your SEO efforts:

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Rescooped by Andy Birkitt from SEO and Social Media Marketing
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How to Increase Your Pinterest Engagement by 275% [Infographic]

How to Increase Your Pinterest Engagement by 275% [Infographic] | Digital Marketing | Scoop.it

Although Pinterest isn’t the most popular social network out there, it doesn’t mean that you can’t generate thousands of visitors and lots of money from it.

 

If you have good products or services, especially ones that appeal to women, you should consider leveraging it.

 

If you are going to take away one piece of advice from this infographic, make sure you schedule your pins during 2 PM – 4 PM. and 8 PM – 1 AM Eastern Standard Time. These are the times when you will get the most engagement.

 


Via Antonino Militello
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S.Gzg's curator insight, January 21, 2014 3:21 AM

A savoir avant d'intégrer Pinterest dans votre stratégie digitale.

 

Renee Fortin's curator insight, January 24, 2014 9:36 AM

Nice! Thanks!

DigitalMumsHQ's curator insight, January 30, 2014 2:10 PM

Mums are 61% more likely to use Pinterest than the average American 

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How to Increase Blog Traffic: Essential Blog Tips You Cannot Ignore!

How to Increase Blog Traffic: Essential Blog Tips You Cannot Ignore! | Digital Marketing | Scoop.it
Here are some very practical tips on how to increase blog traffic. Follow the guidelines and you'll get more traffic to your blog.
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Curate and Publish Searchable Databases with freeDive


Via Robin Good
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Robin Good's curator insight, January 16, 2014 10:27 AM


freeDive allows anyone to use Google spreadsheets to build searchable databases that can be personalized, curated and published online.


Key features include: 

  • Results are presented in an interactive, sortable table 
  • Wizard walks you through creating a search widget
  • Customize the interface with your filters
  • Embed code to publish anywhere 
  • Open-source



Free to use.



Built by Len De Groot and Scot Hacker





Stephen Dale's curator insight, January 17, 2014 11:28 AM

Looks like a useful - and free to use - resource for the commited data analyst/researcher.

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No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads

No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads | Digital Marketing | Scoop.it
Facebook is eliminating Sponsored Stories from its ad options effective April 9. But several other changes are coming, too. Here are the details...
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An Interview with Oliver Starr on Content Marketing with Content Curation - Search Engine Journal

An Interview with Oliver Starr on Content Marketing with Content Curation - Search Engine Journal | Digital Marketing | Scoop.it
Pearltrees' Oliver Starr talks content curation and gives some great tips on how to generate traffic and cultivate your fan base by curating great content.
Andy Birkitt's insight:

Content Marketing and Content Curation are most certainly going to be one of those subjects that appears throughout 2014 and beyond, but what exactly is and how can you achieve it, learn more here...

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Best Wordpress Plugins: 53 Pros Share Amazing Plugins to Inspire You

Best Wordpress Plugins: 53 Pros Share Amazing Plugins to Inspire You | Digital Marketing | Scoop.it
This article shows you the best wordpress plugins from 53 social media professionals around the world. Amazing content, check it out.
Andy Birkitt's insight:

Fantastic selection of tools and recommendations by some of the industries top pros...

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How to switch off the feature that allows Google+ users to contact you via Gmail

How to switch off the feature that allows Google+ users to contact you via Gmail | Digital Marketing | Scoop.it
Anyone connected to you on G+ can now send you an email via Gmail, even if they don’t know your address – but there is a simple way to turn this off.
Andy Birkitt's insight:

There's been quite a bit of fuss about this at the moment so here's how you can stop it...

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