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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Digital Marketing | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith
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David Hain's curator insight, September 6, 2013 10:38 AM

Cool!

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

Robin Martin's curator insight, September 14, 2013 11:53 AM

Right Marty...great infographic! Thanks for the scoop!

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15 Essential Social Media Facts and Figures For B2B Marketing - Jeffbullas's Blog

15 Essential Social Media Facts and Figures For B2B Marketing - Jeffbullas's Blog | Digital Marketing | Scoop.it
RT @jeffbullas 15 Essential Social Media Facts and Figures For #B2B Marketing http://t.co/wyv6viT0PO
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7 Simple Tactics to Create Blog Content That Spreads Like Wildfire | Social Media Today

7 Simple Tactics to Create Blog Content That Spreads Like Wildfire | Social Media Today | Digital Marketing | Scoop.it
RT @Bizolly: 7 Ways to Create Blog Content That Spreads Like Wildfire http://t.co/krsRfPLo7p #Entrepreneurs #Innovation #Inspiration #mycha…

Via TechinBiz
Andy Birkitt's insight:

There are two vital components to any successful blog. So where do you find them and how do you bring them back time and again? By providing engaging and relevant content.

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Emilie Faffe's curator insight, August 19, 2013 4:14 AM

Article en anglais.

 

Donnez à votre communauté ce qu'elle recherche et l'article sera largement diffusé.

 

1. Identifiez votre coeur de cible et rédigez "pour lui",

 

2. Choisissez les mots justes, 

 

3. Donnez de la consistance à votre article,

 

4. Choisissez le bon titre, court et impactant,

 

5. Vérifiez la lisibilité du post,

 

6. Appliquer une des règles suivantes pour chaque post :

- Proposer une solution à vos lecteurs,

- Proposer une réponse à laquelle votre concurrence ne répond pas, 

- Proposer des best practice "how to do",

- Encourager par des faits,

- Apporter un retour d'expérience,

- Suscitez la réflexion, le rire...

- Apportez une réelle valeur ajoutée aux yeux des lecteurs.

 

7. Inspirez vos lecteurs avec du contenu authentic et de qualité.

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35 Social Media Infographics

35 Social Media Infographics | Digital Marketing | Scoop.it

Whether you own a large online business or a small booming startup, we’re sure you are actively using social media to give your brand the right dose of exposure and get the message across to your targeted audience.

This is a great list of useful cheatsheets for people who want to benefit more from social media marketing.

 

These 35 cheatsheets cover tips for Facebook, Twitter, Google+ and Pinterest, so you can better understand how to market via social media and how to design pages and content for optimum exposure.


Via Lauren Moss
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Mark Palmer's curator insight, July 18, 2013 8:47 AM

A really good collection of social media infographics.

Kika Lensvelt's curator insight, July 19, 2013 7:35 AM

cheatsheets Facebook,  Twitter, Google+ & Pinterest

Stephen Dale's curator insight, July 20, 2013 8:20 AM

Heavily biased towards brands and marketing, but some useful data nevertheless. Personally, I'd like to see more examples of how social media is being used for personal development, collaboration and knowledge sharing.

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The Definitive Guide To Google Authorship Markup

The Definitive Guide To Google Authorship Markup | Digital Marketing | Scoop.it
At SMX Advanced 2011, Matt Cutts announced the Google initiative to begin attributing content to original authors. Since that time, the process in which authors and websites attribute content to authors has evolved.
Andy Birkitt's insight:

If you haven't done it yet, firstly why not/ secondly this great post gives you everything you need to know to do it.

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Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers

Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers | Digital Marketing | Scoop.it

Discover how big brands, from cars to candy, are making Google+ work for them by operating like community managers in this post from TopRank Online Marketing.

 

From cars to candy, big brands are proving that Google+ can be an important part of their digital marketing strategy. There are massive strengths, especially for brick and mortar retailers with both online and physical locations. Those brands that are making Google+ work for them operate more like true community managers.

 

Social media success doesn’t happen overnight and without effort. For those brands that recognize Google+ represents a social layer of Google overall, it’s a great way to engage fans and promote products, especially, using a multitude of digital content. In fact, that’s what the following brands have in common: the ability to connect visually and viscerally with their fan base...


Via Jeff Domansky
Andy Birkitt's insight:

Really interesting case studies that show just how you can make Google+ work for your business.

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Wendy Flanagan's curator insight, August 28, 2013 9:23 AM

Big brands taking more SEO via Google+ marks the end of influence for small companies in that media channel. For Google Search, this indicates a real challenge for their ad platform attractiveness in the mid-market.

 

If ads are purchased by big brands, driving up the cost per click, and free space on G+ is purchased by big brands with entire teams dedicated to content strategy and SEO, Google will essentially undermine its viability as an advertising channel, becoming nothing more than a shootout between the largest players.

 

Further, consumers will start to look for a new search engine that doesn't weight results based on the amount of money spent to rank.

Jeff Domansky's curator insight, August 28, 2013 2:02 PM

Nothing like learning how Google+ adds value from a couple of useful social marketing case studies.

Ali Anani's curator insight, August 29, 2013 12:21 AM
Expand your social network, see how groups form and what they can do for your business
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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Digital Marketing | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
Andy Birkitt's insight:

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: Great infographic

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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing