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The Future of Marketing | Visual.ly Infographic

The Future of Marketing | Visual.ly Infographic | Digital Marketing | Scoop.it
Optimal Targeting’s CEO David Konigsberg shares his insights on the future of marketing with this new metaphysically inclined infographic. It effect

Via Martin (Marty) Smith
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David Hain's curator insight, September 6, 2013 10:38 AM

Cool!

AlGonzalezinfo's curator insight, September 6, 2013 1:31 PM

Another great Scoop David!  I will take the test later and report my results  :)

Robin Martin's curator insight, September 14, 2013 11:53 AM

Right Marty...great infographic! Thanks for the scoop!

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How to Measure Content Marketing Success | Infographic

How to Measure Content Marketing Success | Infographic | Digital Marketing | Scoop.it

This infographic recommends three broad areas to evaluate when assessing content marketing success. With more than 90% of companies now doing some form of content marketing, the logical question is: how do you know if you’re doing it well?

 

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess:

• Awareness (e.g., search engine rank for target keywords,  social metrics such as likes and followers);• Consideration (longer average visit duration, social shares); and• Conversion (increased conversion rate, growth in newsletter subscriptions).

In terms of “how” to measure success, CMOs utilizing a sophisticated web presence optimization framework for maximizing content marketing results will likely embrace tools for measuring competitive multi-channel marketing metrics—not just “are we making progress?” but also “how are we doing compared to our competitors?”

Read more at the article link...


Via Lauren Moss
Andy Birkitt's insight:

In terms of “what” to measure, this infographic from Brandpoint recommends three broad areas to assess: Great infographic

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tonic ATX's curator insight, April 7, 2014 10:32 AM

Love this graphic on measuring content:

Digital Marketing - WSI France's curator insight, April 24, 2014 5:33 AM

Comment mesurer votre marketing de contenu? La réponse avec cette infographie

Carlos Bisbal's curator insight, June 19, 2014 1:36 PM

¿Como medir el éxito del marketing de contenidos? #infografia #infographic #marketing

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This Is What Happens In Social Media In A Day In 2013 [Infographic]

This Is What Happens In Social Media In A Day In 2013 [Infographic] | Digital Marketing | Scoop.it

The progression of social networking has created some mind blowing statistics and metrics when it comes to what goes on within social media in a day.


This infographic, Social Media In A Day, contains statistics and metrics from 10 different popular social networking services, presented in a way that makes it easy to grab key statistics.

For example, on Facebook alone there are 2.7 billion (yes, billion) likes each day...


Via Lauren Moss
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Laura Tate's curator insight, July 10, 2013 8:25 PM

This is why it is crucial for every business to have a presence on the Web, and a strong social media marketing strategy. Take a look at some of the mind-boggling numbers on this chart.

Michelle Gilstrap's curator insight, July 14, 2013 12:59 PM

Very interesting stats regarding social media. Business Owners who are not using social media, need to get into the action

Maria Richards's curator insight, April 8, 2014 7:56 AM

Wow! Staggering statistics. 

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The 80 Rules Of #SocialMedia [INFOGRAPHIC]

The 80 Rules Of #SocialMedia [INFOGRAPHIC] | Digital Marketing | Scoop.it

"So you want to get good at social media?

You need to have a plan. A guidebook. A strategy.

You need some rules.

And rule number one? That’s obey the rules. As for rules number two through eighty, check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe."

Andy Birkitt's insight:

Cracking guide to social media

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cyneth's curator insight, September 8, 2013 6:06 PM

Check out this fantastic infographic courtesy of Jeremy Waite, head of social strategy at Adobe.  Rule #32 - rules are meant to be broken

KB...Konnected's curator insight, September 25, 2013 8:03 PM

Interesting!

Charles Newton's curator insight, September 29, 2013 1:56 AM

Thought provoking ideas here - worth a read.

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Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC]

Reseach Shows Social Media Hugely Important in SEO Ranking [INFOGRAPHIC] | Digital Marketing | Scoop.it

Seven of the ten most important factors in SEO ranking now come from social media.

 

An updated study from Searchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of likes, shares, tweets and +1s.

 

Searchmetrics have documented their findings in this infographic, which takes a closer look at what well-positioned web pages on Google have in common, and what distinguishes them from pages that are lower-ranked.


Via Lauren Moss, David Simpson
Andy Birkitt's insight:

A recent study by Searchmetrics has revealed just how important social media signals are to a strong SEO ranking and then produced the results as this really nice infographic.

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Panovus's curator insight, July 1, 2013 4:05 AM

Do you reach your audience via Social Media?Panovus know what works best.Learn more:http://goo.gl/krpHx