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42 brilliant mobile marketing campaigns [Cannes Lions] - Memeburn

42 brilliant mobile marketing campaigns [Cannes Lions] - Memeburn | Digital Marketing | Scoop.it
Memeburn 42 brilliant mobile marketing campaigns [Cannes Lions] Memeburn There was a time when mobile marketing meant sending someone out onto the street with a sandwich board with your latest special printed on it.
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Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think | TechCrunch

Cognitive Overhead, Or Why Your Product Isn’t As Simple As You Think | TechCrunch | Digital Marketing | Scoop.it
Editor's Note: David Lieb is co-founder and CEO of Bump, creators of the popular app that lets people share contact information, photos, and other content by bumping their phones together. Bump has been downloaded more than 130 million times.
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The Rise of the Digital CMO

The Rise of the Digital CMO | Digital Marketing | Scoop.it
Many CMOs see their digital future, but still struggle to make the case across the executive ranks.
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