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Como comunicar a sua marca? #Branding #Marketing #Publicidade #Comu...

Como comunicar a sua marca? Conheça a Store, uma empresa de Marketing, Publicidade e Comunicação. Especialistas em Merchandising promocional, comunicamos efi...

Via Vanda Cristina Raimundo
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Social Media, Marketing and PR: Who's Responsible for What?

Social Media, Marketing and PR: Who's Responsible for What? | digital marketing | Scoop.it
PR has changed in a major way since the advent of social media, which falls under the larger umbrella of general marketing. So, who's responsible for what? (RT @NedFL: Is marketing or public relations responsible for social media?

Via Vanda Cristina Raimundo
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Valeria Café's curator insight, April 10, 2014 4:37 PM

Will there be a new professional called relationship manager?

 

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Honest Slogans - What people really think

Honest Slogans - What people really think | digital marketing | Scoop.it

Via Sylvain Leroux
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Sylvain Leroux's curator insight, October 23, 2013 11:56 AM

This blog revisit all bases lines for famous brands, have fun ;-)

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11 Personal Branding Power Tips | Social Media Today

11 Personal Branding Power Tips | Social Media Today | digital marketing | Scoop.it
You, my friend, are a brand. Our agendas may differ—better job, more clients, book sales, or (your goal here)—but we seek the same things: recognition, respect, influence and success.
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Kenzo Opens a Pop-Up Shop With a Giant Digital Aquarium Screen On Site - Complex.com

Kenzo Opens a Pop-Up Shop With a Giant Digital Aquarium Screen On Site - Complex.com | digital marketing | Scoop.it
Kenzo Opens a Pop-Up Shop With a Giant Digital Aquarium Screen On Site
Complex.com
Up for grabs are sweatshirts, tank tops, a wallet, a backpack, and a crop top for the ladies, all with the the NOFISHNONOTHING branding.
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Why Ricky Gervais Was Right for Audi's A3 Campaign

Why Ricky Gervais Was Right for Audi's A3 Campaign | digital marketing | Scoop.it
IDEA: Endorsers needn't be universally loved. They just need to reflect—or better, embody—the brand promise. Take Ricky Gervais. Some people love him; others loathe him. But he's great for any brand that wants to be seen as uncompromising.
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Networking: The Path To Becoming A Brand Ambassador

Networking: The Path To Becoming A Brand Ambassador | digital marketing | Scoop.it
How many networking events do you participate in monthly? One? More than five? Do you loathe and avoid networking events? Or do you love meeting new people and building exciting new relationships? Are they online or IRL (In Real Life)?
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MarketingProfs

MarketingProfs | digital marketing | Scoop.it
Great post on Putting professional #video on your personal #branding site. #MarketingProfs http://t.co/C3H8sIRj0y #marketing #digital
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Understanding Digital Branding [VIDEO]

Understanding Digital Branding [VIDEO] | digital marketing | Scoop.it

Getting digital branding pointers from author John Morgan

 

"There’s an overabundance of chatter on marketing blogs and websites these days about branding. Brand this, branding that … most of the people spouting it off are referring to marketing but don’t realize it. They use the word “brand” because they had a meeting once with an account planner at an advertising agency who said something about “branding” and it seemed smart. So they added it to their tradespeak."

 

Check out his clip and see blogger Jason Falls as he interviews author John Morgan about his book "Brand Against The Machine" and his upcoming talk at Explore Nashville.

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Digital Branding and Internet Marketing Strategy

Digital Branding and Internet Marketing Strategy | digital marketing | Scoop.it
Online Branding, Strategies, Positioning, branding case study analysis blog. Digital Branding. Marketing Strategy crafted by Sujay Khandge through Brand Personality and Brand Architecture to achieve Online Marketing Objective.

Via contentmarketingdigest
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Brand building in a digital age: Old thinking for new times | canalside ...

Brand building in a digital age: Old thinking for new times | canalside ... | digital marketing | Scoop.it
A good question Last year Admap set the marketing community a rather excellent essay question - 'How brands are built in the digital age'. (Given that most of what follows is not my original thinking , contains content from ...
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A day in the life of a... Digital & Branding Designer | Econsultancy

A day in the life of a... Digital & Branding Designer | Econsultancy | digital marketing | Scoop.it
Karen Cinnamon is a freelance Digital & Branding Designer at Cinnamon Creative, based in London. In 2011 she was named as Xchangeteam's freelancer of the year in the advertising & design category. Here she shines a ...
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The Role of Branding / Purpose in the Digital Economy | Futurelab

The Role of Branding / Purpose in the Digital Economy | Futurelab | digital marketing | Scoop.it
In two articles on HBR the role of branding in the digital economy is discussed.(Unfortunately behind the HBR paywall) In this first article Itamar Simonson and Emanuel Rosen argue that in many categories customers now ...
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101 Marketing Quotes, By Marketers, For Marketers

101 Marketing Quotes, By Marketers, For Marketers | digital marketing | Scoop.it

Whether you’re hunting for marketing insights from the industry’s greatest minds, or just looking to start your day with some inspirational words, I’ve got you covered. I’ve compiled 101 of the greatest marketing quotes, seeking out only those written by marketers, for marketers. I’ve even done my best to include a link to each marketer’s Twitter account – so you can get more awesome marketing advice direct from the experts themselves. Just click the author’s name!...


Via Jeff Domansky, Vanda Cristina Raimundo
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Jeff Domansky's curator insight, March 25, 2014 11:52 AM

Great list and inspiration to get your day started.

aanve's curator insight, March 25, 2014 11:00 PM

www.aanve.com

 

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Brands on Twitter 2013 - Infographic

Brands on Twitter 2013 - Infographic | digital marketing | Scoop.it

Via Sylvain Leroux
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Rescooped by Alexandra Gama Vieira from Brand Marketing & Branding
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Why Is Facebook Blue? The Science Behind Colors In Marketing

Why Is Facebook Blue? The Science Behind Colors In Marketing | digital marketing | Scoop.it

Turns out something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer's Leo Widrich explains the importance of color in website and brand design....


Via Sylvain Leroux
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Why big brands must take lessons from 'brandpreneurs' | Marketing Magazine

Why big brands must take lessons from 'brandpreneurs' | Marketing Magazine | digital marketing | Scoop.it
Why big brands must take lessons from 'brandpreneurs', Big brands should look to emulate the success of the growing band of (* Why big brands must take lessons from 'brandpreneurs' | @MarketingUK Digital Branding http://t.co/4fle4hDRHm)...
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#Web #Analytics - #SocialmediaMarketing #Content #Digital #Branding #Marketing

#Web #Analytics - #SocialmediaMarketing #Content #Digital #Branding #Marketing | digital marketing | Scoop.it
Follow @Charlesfrize Charles Friedo Frize on Twitter Counter Web analytics is a phrase which gives an importance to the study of the influence of a website on its users.
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El poder de la mitología cotidiana: marca y costumbres

El poder de la mitología cotidiana: marca y costumbres | digital marketing | Scoop.it
Michael Shermer, humanista e historicista, lo dejó muy claro: “Humans are pattern seeking, story-telling animals trying to make sense of our world”.
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Trend Digital Branding in 2013 | Galacara.com™

Trend Digital Branding in 2013 | Galacara.com™ | digital marketing | Scoop.it
"Trend Digital Branding in 2013" in @galacaracom // @yuswohady @mybothsides @iwanagustian @fadjroeL @fahiraidris // http://t.co/cHVTCZHg

Via Susan Myburgh
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5 Best Digital Tools For Business Branding [Infographic]

5 Best Digital Tools For Business Branding [Infographic] | digital marketing | Scoop.it
Infographic on building business branding with 5 professional digital tools online marketing with social media marketing & applications to increase branding

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 28, 2013 3:12 PM

Love that this infographic opens with social bookmarking, the most underutilized SEO positive tool I know. Social bookmarking is simply sharing your source material in an organized way via a tool such as Delicious. 

Love that this Infographic from Chintan Jain shares great examples of each strategy, who is using the tool for great online presence and branding now. That helps see all the way down the funnel. 

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Branding Digital America | featuring Sarah King | Digital America

Branding Digital America | featuring Sarah King | Digital America | digital marketing | Scoop.it
After about a half dozen false starts getting the branding in place, our marketing intern, Erin Smith, brought us Sarah King. Sarah not only agreed to brand our journal—for free—but she also allowed us to feature the development.
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How APIs Facilitate Open-Source Branding [Future of Retail] - PSFK

How APIs Facilitate Open-Source Branding [Future of Retail] PSFK Many of the best ideas on the web have been built on a culture of remixing: pictures, text, video and digital files can be altered to such a degree that they take on a life of their...
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Digital Branding: Gestão de Marcas na Internet

Webseminário gratuito promovido pela Escola do Marketing Digital. Jimmy Peixoto mostra como potencializar os múltiplos pontos de interação entre público e ma...
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