Digital Marketing News
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Digital Marketing News
A collection of digital marketing news and updates from AIA Worldwide.
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Programmatic Helps Brands Make the Most of Micro-Moments

Programmatic Helps Brands Make the Most of Micro-Moments | Digital Marketing News | Scoop.it
Micro-moments happen all the time—and everywhere. Programmatic can help you assemble all the pieces and provide context to consumer intent.
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‘Moments’ is Twitter for the rest of us | BetaBoston

‘Moments’ is Twitter for the rest of us | BetaBoston | Digital Marketing News | Scoop.it
Two-thirds of registered Twitter users don’t actually use it. For them, Twitter has designed “Moments.”
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Instagram Ads: Now Available Around the World | Facebook for Business

Instagram Ads: Now Available Around the World | Facebook for Business | Digital Marketing News | Scoop.it
Instagram ads are available widely available now with more objectives and new features. Find out how Facebook advertisers can get started with Instagram advertising.
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Second-Screen Searches: Crucial I-Want-to-Know Moments for Brands – Think with Google

Second-Screen Searches: Crucial I-Want-to-Know Moments for Brands – Think with Google | Digital Marketing News | Scoop.it
TV viewers use their phones as second screens to search show-related information twice as often as they read about shows on social media.
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I Want-to-Do Moments: From Home to Beauty – Think with Google

I Want-to-Do Moments: From Home to Beauty – Think with Google | Digital Marketing News | Scoop.it
How-to searches on YouTube are growing, and successful brands are building content strategies around these “I-want-to-do” micro-moments.
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Gmail native ads now available to Adword users » ClickZ UK

Gmail native ads now available to Adword users » ClickZ UK | Digital Marketing News | Scoop.it
Advertisers can now access native ads, which resemble normal emails, in the web and mobile versions of Gmail, directly through AdWords.
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Tech Immigrants: A Map of Silicon Valley's Imported Talent

Tech Immigrants: A Map of Silicon Valley's Imported Talent | Digital Marketing News | Scoop.it
Where the Valley gets its brains
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Neuroscience in Marketing: How to Spot the Science Fiction

Neuroscience in Marketing: How to Spot the Science Fiction | Digital Marketing News | Scoop.it
By Heather Andrew, UK CEO of consumer neuro research specialists Neuro-Insight In recent years there’s been a dramatic increase in the range of measurement techniques available to advertisers but despite some of the most radical claims on the future of marketing, advertisers are a long way from being able to read minds. That said, many do…
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Periscope: life after launch

Periscope: life after launch | Digital Marketing News | Scoop.it
The Wall recently published this article by me about how Periscope is shaping up after its launch, and where the opportunities lie for brands. They’ve been kind enough to let us reproduce it in full
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How to make a flying start at your apprenticeship (Video) » ApprenticeEye

How to make a flying start at your apprenticeship (Video) » ApprenticeEye | Digital Marketing News | Scoop.it
Are you about to start your first day as an apprentice? Get some brilliant advice from current apprentices, top employers and the Director of the National Apprenticeship Service.
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3 Secret Ingredients for Employer Brand Success

3 Secret Ingredients for Employer Brand Success | Digital Marketing News | Scoop.it
Universum has announced the World's Most Attractive Employers list, and if your company is not on that list, you need to start making the changes necessary to i
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Building a YouTube Content Strategy: Lessons From Google BrandLab

Building a YouTube Content Strategy: Lessons From Google BrandLab | Digital Marketing News | Scoop.it
Kim Larson, global head of Google BrandLab, shares her inside scoop on how to build a YouTube content strategy.
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Video Micro-Moments: What Do They Mean for Your Video Strategy?

Video Micro-Moments: What Do They Mean for Your Video Strategy? | Digital Marketing News | Scoop.it
Now that video consumption has gone from primetime to all-the-time, how can brands capitalize on video micro-moments?
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Notification: the push and the pull — Medium

Notification: the push and the pull — Medium | Digital Marketing News | Scoop.it
Some of the things I learnt at the notifications meeting @betaworks
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7 Killer Examples of Twitter Recruiting & Job Cards | Blogging4Jobs - Linkis.com

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The Cable Industry Faces The Perfect Storm: Apps, App Stores and Apple

The Cable Industry Faces The Perfect Storm: Apps, App Stores and Apple | Digital Marketing News | Scoop.it
Simon Khalaf, SVP, Product & Engineering, Publisher Products

On the 3rd of September, 2015, Benedict Evans, a veteran mobile industry analyst turned venture capitalist, tweeted a chart showing how traditional TV is losing its share of screen to smartphones and tablets. While Mr. Evans’ chart was not the first chart to alarm the cable industry, its timing was particularly interesting, as it came exactly a week before Apple’s major update of its Apple TV hardware. In fact, many financial and industry analysts have predicted the demise of the cable industry since rumors of a new Apple TV hardware or an Apple over-the-top streaming service emerged earlier this year.

After yesterday’s announcement, it turns out fears surrounding the long-term prospects of the cable industry were well warranted. We believe that the industry is facing a perfect storm: Apps, App Stores and Apple.

Apps Are Gaining Ground

After putting the desktop web in their rear view mirror, apps now reign supreme as the top media channel in the United States, even without the help of the mobile browser. For the first time ever, time spent inside mobile applications by the average US consumer has exceeded that of TV.

And they are paying handsomely. This year, it’s estimated that revenues from in-app purchases will exceed advertising revenues for the first time. In 2014, App stores generated $21B USD in sales on a worldwide basis, while the mobile ads industry generated $23B USD during the same time. This year, we expect in-app purchases to exceed $33B USD and the ads industry (excluding search) is expected to generate $31B USD.

As shown on the chart above, the average US consumer is spending 198 minutes per day inside apps compared to 168 minutes on TV. Please note that the 198 minutes per day spent inside apps on smartphones and tablets don’t include time spent in the mobile browser. In fact, if we add that time, the total time spent on mobile devices by the average US consumer is now 220 minutes (or 3 hours and 40 minutes) per day, as we shared a couple of weeks ago.

It is hard for us to quantify how much of that time spent in apps overlaps with time spent on TV, as the second screen phenomena is clearly prevalent especially among generations Y and Z. So, while time-spent on TV hasn’t decreased, it is hard to say how much of that time is actual watching, versus having background noise to the plethora of apps being actively consumed on mobile devices. In the media industry, time-spent is the ultimate metric and if we simply look at the chart above, there is no point for analysts to debate the long term prospects of the cable industry.They’re better off debating its short-term prospects.

App Users Pay For Content

Since its launch in 2008 and until this year, the Apple App Store and its Android counterpart’s top grossing charts have been dominated by the gaming industry. But this year, many media & entertainment apps such as Netflix, Hulu, HBO Now, Spotify and Pandora have ranked well in the top grossing charts and have ended the gaming industry’s de-facto monopoly on the App Store’s revenues. This demonstrates that the mobile consumer has been trained to pay for content.  



This impressive growth in sales can easily encourage traditional media companies to move its content to apps and stream it over-the-top, charge consumers for it through the App Stores, and still make money from ads. Most of these companies have been reluctant to do so, out of fear that their content needs to be free and ad-supported when streamed, something they are simply not comfortable with.

If the content continues to move to apps and streamed over the wire, the cable industry will simply be squeezed and will lose its exclusive position as the sole distribution channel between media companies and US consumers.

Here Comes the … New and Improved Apple TV

While Apple didn’t announce its much anticipated TV service (the cable killer) yesterday, it sent a warning shot at the cable industry in particular and the the media industry in general. Apple opened up Apple TV to thousands of app developers, through new hardware,  a new IOS9-based Operating System it dubbed “tvOS” and new developer tools. These developers will now bring their content to the TV screen and capture more time from the US consumer. Now rather than having dozens of channels to watch, US consumers will have thousands of apps to enjoy on their flat panel TVs ranging from games, to eSport apps, to live entertainment apps, and to whatever these developers will cook up over the next year. And just as they did on the iPhone and iPads, consumers will download these apps and spend plenty of time on them, leaving the dozen or so cable channels lost in a sea of apps. This will give Apple plenty of time to strike better deals with the media companies and marginalize the cable companies.

While Apple’s CEO Tim Cook’s quote “When you experience TV through an app, you realize how much better it can be” made headline yesterday, We had a different one in mind: “Marginalizing the cable industry…there will be tens of thousands of apps for that.”
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Here's what it's like to use Facebook's virtual assistant, 'M'

Here's what it's like to use Facebook's virtual assistant, 'M' | Digital Marketing News | Scoop.it
Facebook unveiled 'M' its virtual assistant that lives in Messenger this week, which is a conversational assistant that can do anything from tell you jokes
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LGBT Advertising: How Brands Are Taking a Stance on Issues

LGBT Advertising: How Brands Are Taking a Stance on Issues | Digital Marketing News | Scoop.it
Data from Google and YouTube show that ads about equality for the LGBT community have impact. See how Burger King and Honey Maid lead the way.
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I-Want-to-Go Moments: From Search to Store

I-Want-to-Go Moments: From Search to Store | Digital Marketing News | Scoop.it
Google location searches are growing rapidly, as are consumer expectations for relevance and immediacy. Are you there in these moments of truth?
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I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey

I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey | Digital Marketing News | Scoop.it
Whether making an everyday purchase or researching a big-ticket item, we reflexively turn to our devices. Is your brand winning these all-important micro-moments?
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The challenge of tracking Microsoft's new Edge browser in Google Analytics - GeekWire

The challenge of tracking Microsoft's new Edge browser in Google Analytics - GeekWire | Digital Marketing News | Scoop.it
With the release of Windows 10 today, web developers are having a difficult time tracking usage of Microsoft's new Edge browser in Google Analytics.
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A Visual Introduction to Machine Learning

A Visual Introduction to Machine Learning | Digital Marketing News | Scoop.it
What is machine learning? See how it works with our animated data visualization.
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Inside Google Marketing: How We Went All In With Programmatic Buying

Inside Google Marketing: How We Went All In With Programmatic Buying | Digital Marketing News | Scoop.it
Google Media Lab shares insights on making the shift to programmatic buying within Google’s own internal marketing organization.
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