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Digital Marketing News
A collection of digital marketing news and updates from AIA Worldwide.
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Inside Google Marketing: How We Went All In With Programmatic Buying

Inside Google Marketing: How We Went All In With Programmatic Buying | Digital Marketing News | Scoop.it
Google Media Lab shares insights on making the shift to programmatic buying within Google’s own internal marketing organization.
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YouTube Ads: What the Shift From TV to Digital Video Means for Creatives

YouTube Ads: What the Shift From TV to Digital Video Means for Creatives | Digital Marketing News | Scoop.it
How has the shift from TV to digital video changed the creative process? David Droga and Emily Anderson weigh in here in our latest Behind the Scenes video.
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Plain Text vs. HTML Emails: Which Is Better? [New Data]

Plain Text vs. HTML Emails: Which Is Better? [New Data] | Digital Marketing News | Scoop.it
Are plain-text or HTML emails more effective? Check out this original data to find out.
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You Can Livestream From a GoPro On Meerkat Now, Nice

You Can Livestream From a GoPro On Meerkat Now, Nice | Digital Marketing News | Scoop.it
The latest shot in in the brewing livestreaming app war has been fired by Meerkat. You can now stream footage to the service from your GoPro, which is both useful and cool.
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How brands are using Instagram ads

How brands are using Instagram ads | Digital Marketing News | Scoop.it
Today Instagram shared its first ever figures on how many monthly active users it has in the UK.
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Your Strategy is Showing #1:
The Millennial Road Trip

Your Strategy is Showing #1:<br/>The Millennial Road Trip | Digital Marketing News | Scoop.it
What happens when the entire advertising industry is working from the same research. A series.
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The Inside Story of Starbucks's Race Together Campaign, No Foam

The Inside Story of Starbucks's Race Together Campaign, No Foam | Digital Marketing News | Scoop.it
Starbucks CEO Howard Schultz has always tried to do right by his company, his customers & his country. So why did RaceTogether go so wrong?
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How To Get More From SlideShare - Super-Simple Tips For Content Marke…

Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How …
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Five reasons people share content

Five reasons people share content | Digital Marketing News | Scoop.it
B&T recently published this article by me about what makes people share content, and how we can harness this. They’ve been kind enough to let us reproduce it in full below. What makes
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Creating a Survey? 7 Tips for Getting More Respondents

Creating a Survey? 7 Tips for Getting More Respondents | Digital Marketing News | Scoop.it
Learn how to surface valuable insights through the creation of engaging surveys that people actually want to complete.
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Wikipanion

Get Wikipanion on the App Store. See screenshots and ratings, and read customer reviews.
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reddit AMA - Ask Me Anything

Get reddit AMA - Ask Me Anything on the App Store. See screenshots and ratings, and read customer reviews.
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The Google Doctor Will See You Now

The Google Doctor Will See You Now | Digital Marketing News | Scoop.it
It seems Google is trying to bring an end to the fake "diagnoses" resulting from folks searching for their symptoms and arriving at the wrong conclusions.
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Building a YouTube Content Strategy: Lessons From Google BrandLab

Building a YouTube Content Strategy: Lessons From Google BrandLab | Digital Marketing News | Scoop.it
Kim Larson, global head of Google BrandLab, shares her inside scoop on how to build a YouTube content strategy.
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A Mobile Moments Mind-Set: New Research Details the Benefits for Brands

A Mobile Moments Mind-Set: New Research Details the Benefits for Brands | Digital Marketing News | Scoop.it
New research reveals only 2% of marketers report having a "moments-ready" organization, yet those who do are more likely to report profitable ROI.
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15 Tips for Compelling Company Updates on LinkedIn

LinkedIn has evolved into a platform for content marketing. With more than 225 million members worldwide, professionals are using LinkedIn to become great at w…
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The Cognitive Benefits of Doodling

The Cognitive Benefits of Doodling | Digital Marketing News | Scoop.it
Two new books tout the benefits of drawing for the brain—even for the unartistic.
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Why 'Assistant-As-App' Might Be the Next Big Tech Trend – Nir and Far

Why 'Assistant-As-App' Might Be the Next Big Tech Trend – Nir and Far | Digital Marketing News | Scoop.it
A host of new app services use ordinary conversations to help people do extraordinary things. It may be the next big tech trend.
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A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic]

A Simple Guide to Keyboard Shortcuts for Facebook, Twitter & More [Infographic] | Digital Marketing News | Scoop.it
Save yourself loads of time every day with these lightning-fast keyboard shortcuts for Twitter, Facebook, YouTube, Tumblr, and Google+.
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Designer Shows Off His Big Talent in the World's Smallest Portfolio

Designer Shows Off His Big Talent in the World's Smallest Portfolio | Digital Marketing News | Scoop.it
Michael William Lester, a London-based freelance designer and illustrator, isn't afraid to think small. We're talking minuscule here, people! Lester created "The World's Smallest Portfolio," a self-promotional piece that is 24 millimeters wide by 19 millimeters tall. That's barely the size of a postage stamp.
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Beacon tech strapped to 500 London buses spells “future of OOH” | .rising

Beacon tech strapped to 500 London buses spells “future of OOH” | .rising | Digital Marketing News | Scoop.it
Exterion Media, an Out-of-Home advertising business is delivering information and entertainment to around 300,000 London bus-riders every day.
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30/30

Get 30/30 on the App Store. See screenshots and ratings, and read customer reviews.
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How the Glasto-Factor impacts brands

How the Glasto-Factor impacts brands | Digital Marketing News | Scoop.it
Despite Glastonbury priding itself on being a non-commercial music festival, the reality is very different.
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