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Want to surprise your blog readers on Twitter? Do this!

Want to surprise your blog readers on Twitter? Do this! | Digital Marketing | Scoop.it
Do you know who shares your content on Twitter? Your answer will probably go like this: "I use the mentions feature. So, yes." Actually, you are wrong. You can only spot half the shares. And here is why.

Via Cendrine Marrouat - www.socialmediaslant.com
Agence BTW's insight:

Essayez ceci afin de surprendre vos lecteurs et followers Twitter

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Tricia Adams's curator insight, April 29, 1:42 PM

I love this tip! Just tried it out and found a bunch of tweets mentioning me or my blog that I had no idea existed. 

Cendrine Marrouat - www.socialmediaslant.com's comment, April 30, 12:11 AM
@Tricia Adams, glad you found the tip useful. ;-)
MizWalidah's comment, April 30, 7:52 AM
Thanks Cendrine. A solid tip
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LinkedIn se sépare de Cardmunch et accueille Evernote pour les cartes de visite

LinkedIn se sépare de Cardmunch et accueille Evernote pour les cartes de visite | Digital Marketing | Scoop.it
LinkedIn et Evernote annoncent la signature d’un partenariat pour la numérisation des cartes de visite. Pour rappel, LinkedIn avait déjà conclu un tel accord avec ...
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Après Cardmunch, LinkedIn s'associe maintenant à Evernote pour créer des cartes de visites digitales.

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Rescooped by Agence BTW from Be SEO 3.0
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Google : 7 astuces et secrets dont vous n'aviez peut-être pas connaissance !

Google : 7 astuces et secrets dont vous n'aviez peut-être pas connaissance ! | Digital Marketing | Scoop.it

Le site BuzzFeed s'est amusé à compiler au sein d'une vidéo 7 astuces et secrets en rapport avec le moteur de recherche Google.


Via Kevin Dangu
Agence BTW's insight:

Google : 7 secrets dévoilés 

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Rescooped by Agence BTW from Consumer Behavior in Digital Environments
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Survey Analytics Blog: Top 5 Infographics of the Week: Social Media Demographics

Survey Analytics Blog: Top 5 Infographics of the Week: Social Media Demographics | Digital Marketing | Scoop.it
Whether or not we like to admit it, social media has become a huge part of our lives. That is why we were so interested in learning about the demographics of social media users.

Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, May 3, 3:29 PM

A collection of 5 infographics highlighting different aspects of social media demography. Good reference material.

malek's curator insight, May 4, 4:14 AM

a good collection in one page

Sherin Nicolson's curator insight, May 5, 7:01 PM

This is such a big insight into what the market is doing in todays cluttered technological world. This can help marketers break through that clutter and target these audiences through the means of technology that they are more inclined to use and relate to more. This also encourages research of IMC campaigns to move forward with their thinking as the technological advances are moving even more rapidly and quickly. The industry has changed rapidly because of technology and we as marketers cannot afford to ignore this. 

Rescooped by Agence BTW from Social Media l'Information
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Référencement payant : est-ce la meilleure stratégie à adopter ?

Référencement payant : est-ce la meilleure stratégie à adopter ? | Digital Marketing | Scoop.it
Vous vous êtes déjà demandés si le référencement payant pourrait être un bon moyen d’attirer plus de clients ? Et si c’était la meilleure stratégie ? A en

Via Julien Coualan
Agence BTW's insight:

Référencement payant : est-ce la meilleure stratégie à adopter ? 

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Julien Coualan's curator insight, May 4, 7:42 AM

"Il est conseillé d’utiliser le référencement payant lorsque vous souhaitez lancer un produit ou une offre de manière ponctuelle."

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Apple to follow Samsung's lead with search for 'Buzz Marketing Manager' - CNET

Apple to follow Samsung's lead with search for 'Buzz Marketing Manager' - CNET | Digital Marketing | Scoop.it
Business Insider
Apple to follow Samsung's lead with search for 'Buzz Marketing Manager'
CNET
Apple has posted a job listing for a position in New York City, called "Buzz Marketing Manager.
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Marketing : Apple sur les traces de Samsung 

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Rescooped by Agence BTW from Retail Trends & Consumer behavior
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#SOCIALMEDIA : Les influenceurs Instagram

#SOCIALMEDIA : Les influenceurs Instagram | Digital Marketing | Scoop.it
Alors qu’Instagram, le réseau de partages de photos et courtes vidéos, est désormais le réseau social favori des jeunes américains, l'agence de communication digitale Kindai a réalisé la prem

Via Ninth W
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Les influenceurs Instagram 

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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Digital Marketing | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
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7 méthodes que les marques utilisent en 2014 pour fidéliser leur clientèle grâce aux réseaux sociaux
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Francesca Mattonelli's curator insight, May 7, 2:53 AM

Una bella infografica per riassumere i "must" del 2014 

Eyal Levi's curator insight, May 7, 11:41 PM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 8:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

Rescooped by Agence BTW from Vos visiteurs B2B ont faim, (re)nourrissez les !
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"Pratiques & Tendances de l’e-mail marketing en France" (Résultat 5ème enquête)

"Pratiques & Tendances de l’e-mail marketing en France" (Résultat 5ème enquête) | Digital Marketing | Scoop.it
Dolist publie les résultats de son étude « Pratiques & Tendances de l’e-mail marketing en France » menée pour la 5ème année consécutive. Nomination (service d’information sur les décideurs), Sphinx Institute (expert... Lire la suite

Via Denis Failly
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Les pratiques et tendances de l'email marketing en France 

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Denis Failly's curator insight, April 30, 2:54 AM

Outre l'infographie vous retrouverez l'étude à télécharger.

Pour le B2B j'ai relevé entre autre dans l'étude :

 

- " montée en flèche de la promotion de ressources à télécharger et des stratégies d'inbound marketing : +23% en 1 an, +46% en 2 ans, +60% en 3 ans
- "42% des professionnels du B2B ne portent  pas d’intérêt aux adresses en erreur et 78% ignorent les plaintes générées par les contacts à leur encontre"
- "70%  se désintéressent du  taux de transformation de leurs campagnes. "
- "...seuls 23% prennent en considération le chiffre d’affaires généré par leurs campagnes"

Rescooped by Agence BTW from Public Relations & Social Media Insight
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8 Apps to Help With Social Media Marketing

8 Apps to Help With Social Media Marketing | Digital Marketing | Scoop.it

Today, digital marketing is an essential part of reaching out to potential customers across the globe. Businesses are exploring various avenues through the internet and smartphones to engage and stay connected with their target audience. As the networking world gets flooded with hundreds of apps, business owners are left questioning themselves as to which of these apps are here for the long run. What should you, as a business owner, invest in to market your businesses in a hassle-free way?

 

We've cut through the clutter and brought you 8 of these amazing apps that have not only caught the imagination of business owners and entrepreneurs but also have contributed to financial success:...


Via Jeff Domansky
Agence BTW's insight:

8 applications pour vous accompagner dans votre stratégie social media

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LECHAPPE's curator insight, April 30, 1:13 AM

More apps to facilitate the visibility of companies and  help them to reach a max of customers

Victoria Aupont's curator insight, May 1, 9:06 AM

This article was about eight apps that helps with social media marketing. Social Media marketing is a growing effective medium that brands are using to stay engaged and connected with their target audience. Since digital marketing plays a huge role of reaching out to potential and old customers across the world, these are useful tips to help a social media employee. As the networking world continues to grow there are many useful and un-useful apps and businesses are wondering which one is the most effective and this article cuts through the clutter of all of them to find the apps that contributed to financial success with businesses.


Hoot suite is an app that acts as a virtual personal assistant that manages latest updates from the company. With this app you can set up a date and time to send out a tweet, this is beneficial because it helps businesses reach the right customers at the right time. This helps when marketing a campaign and new advertisements. LocalVox is an app similar to hoot suite to manage promotions and brand building tasks.it also helps to view business ratings and reviews. Tweet bot is also similar to these apps by helping managing heavy traffic and send out messages without having to type manually. 


Heyo and Chirpify are apps helpful to business to sell their products easily with no hassle. Heyo enables potential customers to make a purchase directly on Facebook reducing the risk of missed opportunities. Chirpify helps customers buy products with just using the hash tag #buy. This is beneficial because the new customer has just started a public conversation which will lead to more publicity and more buys.


Another useful app is called mentions; this app helps monitor and analyze the impact of an online business. It helps keeps track of website performance, reply to post via email or mobile and communicate with customers on the go. Last but not least is an app called Evernote, which allows you to organize your notes, thoughts, ideas, share files, and photos within instant reach. This is beneficial because it helps you remember important things that you do not want to forget.


Being a future PR and social media savvy user this article interested me a lot because it will help me stand out from the next candidate if I know the most effective tools to use to promote a company or brand. From previous PR crisis, I know that Hootsuite is an app I need to be very cautious of using because many social media users accidentally posted inappropriate things from the app on accident. From other company’s mistakes, I know not to even associate my personal social media pages with this app to avoid any mishaps. As social media marketing is growing as a PR professional I need to grow with it and be on top of all of the useful tools I can use. I tied this article back to chapter 8 because to have a good relationship with a consumer you have to use appealing and useful tactics. These eight apps are useful marketing tools that can help grow a brand and reach their target audience.

Moons Lucien's curator insight, May 1, 9:59 AM

should you #print reaching out to potential customers across the globe,?

Rescooped by Agence BTW from Be Marketing 3.0
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10 astuces pour développer son business sur Instagram !

10 astuces pour développer son business sur Instagram ! | Digital Marketing | Scoop.it

Instagram, comme la plupart des autres réseaux sociaux, propose des outils intéressants pour approcher et toucher sa cible. Cependant, le réseau social de photo limite le contenu à des images carrés. Il faut donc trouver une astuce pour que ce contenu soit accrocheur, mémorable et pertinent pour la marque. 1 - Montrer vos produits : Si…


Via Kevin Dangu
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10 astuces pour développer son business sur intagram

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Rescooped by Agence BTW from Be Marketing 3.0
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Vine : l'avènement des micro-contenus pour votre stratégie de content marketing

Vine : l'avènement des micro-contenus pour votre stratégie de content marketing | Digital Marketing | Scoop.it

Si vous cherchez un moyen de diversifier vos sources de trafic et de proposer à votre public des contenus un peu différents, alors Vine est peut-être fait pour vous. Voyez comment Vine peut être votre nouvel allié pour votre stratégie de contenus


Via Kevin Dangu
Agence BTW's insight:

Vine : l'avènement des micro-contenus pour votre stratégie de content marketing 

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Julien Coualan's curator insight, May 5, 2:04 AM

Vine, nouvel allié pour votre stratégie de contenus

Rescooped by Agence BTW from DigitalMarketingExpert
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Comment réaliser un Marketing de Contenu efficace ?

Comment réaliser un Marketing de Contenu efficace ? | Digital Marketing | Scoop.it
Lors du salon du e-marketing qui s’est tenu à Paris Porte de Versailles les 8-9-10 avril 2014, j’ai pu assister à une présentation de l’agence Nouvelle-R sur le Marketing de Contenu. J’ai

Via Brunofridl
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Comment réaliser un Marketing de Contenu efficace ? 

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Rescooped by Agence BTW from Be Marketing 3.0
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Relations presse et marketing: quelles synergies?

Relations presse et marketing: quelles synergies? | Digital Marketing | Scoop.it

etiLongtemps les relations presse travaillaient peu ou pas du tout avec le marketing. Avec Internet et les nouveaux médias digitaux, les e-RP deviennent indispens


Via Kevin Dangu
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Relations presse et marketing : quelles synergies? 

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Weekly SEO Tip: How to Keep Users Tangled in Your Website - The Content Standard by Skyword (blog)

Weekly SEO Tip: How to Keep Users Tangled in Your Website - The Content Standard by Skyword (blog) | Digital Marketing | Scoop.it
Weekly SEO Tip: How to Keep Users Tangled in Your Website The Content Standard by Skyword (blog) Here at Content Standard, we've been running a series of SEO tips that highlight various SEO strategies and techniques to help make the most of your...
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Blogs de E-commerce : comment améliorer son audience

Blogs de E-commerce : comment améliorer son audience | Digital Marketing | Scoop.it
Ecommerce Blogs: How to Grow Readership, Improve SEO
Practical Ecommerce
Focus on quality, not word count. In the past, many search-engine-optimization experts recommended a minimum word count of roughly 300.
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Blogs de E-commerce : comment améliorer son audience

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Rescooped by Agence BTW from Business in a Social Media World
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Want to surprise your blog readers on Twitter? Do this!

Want to surprise your blog readers on Twitter? Do this! | Digital Marketing | Scoop.it
Do you know who shares your content on Twitter? Your answer will probably go like this: "I use the mentions feature. So, yes." Actually, you are wrong. You can only spot half the shares. And here is why.

Via Cendrine Marrouat - www.socialmediaslant.com
Agence BTW's insight:

Essayez ceci afin de surprendre vos lecteurs et followers Twitter

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Tricia Adams's curator insight, April 29, 1:42 PM

I love this tip! Just tried it out and found a bunch of tweets mentioning me or my blog that I had no idea existed. 

Cendrine Marrouat - www.socialmediaslant.com's comment, April 30, 12:11 AM
@Tricia Adams, glad you found the tip useful. ;-)
MizWalidah's comment, April 30, 7:52 AM
Thanks Cendrine. A solid tip
Rescooped by Agence BTW from Institut de l'Inbound Marketing
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4 bons conseils pour la rédaction de vos articles de blog - Remarqbl

4 bons conseils pour la rédaction de vos articles de blog - Remarqbl | Digital Marketing | Scoop.it
Quelques conseils pour faire de la rédaction et de la lecture de vos articles de blog de véritables moments de bonheur ;-)

Via Jerome D. Simon
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Jerome D. Simon's curator insight, April 30, 3:04 AM

La rédaction d’articles sur un blog, ce n’est pas si simple que cela n’y parait. Mais qu’à cela ne tienne, nous allons vous donner quelques astuces et points importants pour que vos publications soient plaisantes. 

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4 Must-Have Digital Marketing Core Competencies - Huffington Post

4 Must-Have Digital Marketing Core Competencies - Huffington Post | Digital Marketing | Scoop.it
4 Must-Have Digital Marketing Core Competencies
Huffington Post
Marketing is undergoing a dramatic transformation.
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4 compétences digital native à avoir...

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