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All the buzz around the world on Digital Marketing
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5 Flaws in Your Mobile Marketing Strategy Mashable 5 Flaws in Your Mobile Marketing Strategy | The top source for social and digital news

5 Flaws in Your Mobile Marketing Strategy Mashable 5 Flaws in Your Mobile Marketing Strategy | The top source for social and digital news | Digital Marketing Buzz | Scoop.it
Despite new opportunities available to mobile marketers, we have been consistently and fundamentally flawed in both strategy and execution.
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3 Metrics that Will Change the Way You Market on Facebook

3 Metrics that Will Change the Way You Market on Facebook | Digital Marketing Buzz | Scoop.it
Here's an overview of three game-changing metrics you should be tracking, along with concrete tips for improving your Page’s performance.
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Professional Development: How to Stay on Top of the Latest Marketing Trends

Professional Development: How to Stay on Top of the Latest Marketing Trends | Digital Marketing Buzz | Scoop.it
Marketers have to be on top of the new tools in today's ever-changing media landscape. Here are some tips for keeping up.
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8 Technologies Marketers Should be Thankful For @Eloqua

8 Technologies Marketers Should be Thankful For @Eloqua | Digital Marketing Buzz | Scoop.it
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving.

But for b2b marketers, there are probably some technologies they should be thankful for as well.

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10 Creative Ways to Use QR Codes for Marketing

10 Creative Ways to Use QR Codes for Marketing | Digital Marketing Buzz | Scoop.it
QR codes have the potential to enrich the product experience and offer the customer real value. Here are 10 examples of QR marketing success.
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What to Expect From Mobile Marketing Tech in 2012

What to Expect From Mobile Marketing Tech in 2012 | Digital Marketing Buzz | Scoop.it
As new technologies emerge, the offline-to-online marketing learning curve only gets steeper. Read on for my mobile marketing predictions of 2012.
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Politicians' Spending on Digital Ads Skyrockets

Politicians' Spending on Digital Ads Skyrockets | Digital Marketing Buzz | Scoop.it
Politicians are dramatically increasing their spending on digital advertisements in 2012.
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How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic] - B2B Marketing

How do Entrepreneurs Feel About Their Small Businesses in 2012? [Infographic] - B2B Marketing | Digital Marketing Buzz | Scoop.it
The results of a recent study reveal small businesses’ outlook on performance, investment, and growth in 2012, producing a snapshot of how they are planning to steer their way to success in the New Year.
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Seth's Blog: The simple first rule of branding and marketing anything (even yourself)

Not a secret, often overlooked: "Keep your promises." If you say you'll show up every day at 8 am, do so. Every day. If you say your service is excellent, make it so. If circumstances or priorities change, well then,...
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5 Small Biz Mobile Marketing Strategies for the Holidays

5 Small Biz Mobile Marketing Strategies for the Holidays | Digital Marketing Buzz | Scoop.it
It's not too late for Main Street to hop on the mobile marketing sleigh. Consider these five last-minute mobile marketing strategies -- and get a jumpstart on 2012.
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How Digital Marketing Fueled Fashion Label Tory Burch's Global Expansion

How Digital Marketing Fueled Fashion Label Tory Burch's Global Expansion | Digital Marketing Buzz | Scoop.it
From ecommerce to blogging to Twitter, Tory Burch's digital strategy is aggressive and approachable. Mashable spoke with the brand's CMO about social platforms and how the fashion label became one of the most web-savvy in the world.
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11 Ways to Totally Screw Up Your Inbound Marketing

11 Ways to Totally Screw Up Your Inbound Marketing | Digital Marketing Buzz | Scoop.it
Don't make these 11 disastrous inbound marketing mistakes if you want your inbound marketing campaigns to succeed.
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25% of American Adults Use Location-Based Services [Infographic]

25% of American Adults Use Location-Based Services [Infographic] | Digital Marketing Buzz | Scoop.it

Via Brian Yanish - MarketingHits.com
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Internet Marketing for Attorneys: SEO Makes Biggest Impact on Lead Generation

According to WebMarketing123’s 2011 State of Digital Marketing Report, which surveyed 500 B2B and B2C marketing professionals, SEO makes the largest...
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How to Use LinkedIn to Generate and Qualify B2B Leads - B2B Marketing

How to Use LinkedIn to Generate and Qualify B2B Leads - B2B Marketing | Digital Marketing Buzz | Scoop.it
Use the popular social network LinkedIn for B2B lead generation and lead qualification.
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The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond

The Power of Transparent Marketing to Rock Your Business in 2012 and Beyond | Digital Marketing Buzz | Scoop.it
Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion.
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QR Codes poised to head down the toilet [Infographic]

QR Codes poised to head down the toilet [Infographic] | Digital Marketing Buzz | Scoop.it
QR Codes became one of the most polarised initiatives in digital marketing during 2011, with people either loving them as another tool to engage consumers or just wishing they would just go away.

Via Jonha Revesencio
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5 Proven Ways to Generate Revenue From Facebook

5 Proven Ways to Generate Revenue From Facebook | Digital Marketing Buzz | Scoop.it
Can you really make money from Facebook? If you understand what your customers value, the answer is "yes" - if you put in the effort.
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How to Find the Right Digital Training Tool for Your Company

How to Find the Right Digital Training Tool for Your Company | Digital Marketing Buzz | Scoop.it
With the right strategy, corporate training professionals can find an engaging e-learning tool at an affordable price.
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The Marketing Measurement Checklist [Infographic] - B2B Marketing

The Marketing Measurement Checklist [Infographic] - B2B Marketing | Digital Marketing Buzz | Scoop.it
The Marketing Measurement Checklist will help you intelligently analyze the success of your marketing, justify your marketing budget, and keep measurement from becoming an afterthought.
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How Color Affects Our Purchases [infographic]

How Color Affects Our Purchases [infographic] | Digital Marketing Buzz | Scoop.it
I never thought that the color of the sales sign is what persuades me to ultimately make a purchase.
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Seth's Blog: On buying something for the first time

Seth's Blog: On buying something for the first time | Digital Marketing Buzz | Scoop.it
There are only three kinds of sales: Buying a refill, another unit of a service or product you've already purchased before Switching to a new model/brand/style Buying something for the first time Here's an overlooked truth: until quite recently,...
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How to Use Social Media For Better Customer Acquisition

How to Use Social Media For Better Customer Acquisition | Digital Marketing Buzz | Scoop.it
Turning web surfers into customers via social media isn't easy, but here are a few tips.
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Marketing Is About Extensions Not Adaptations @mitchjoel

Marketing Is About Extensions Not Adaptations @mitchjoel | Digital Marketing Buzz | Scoop.it
When does Digital Marketing get interesting? There are two worlds when it comes to Digital Marketing: World #1 = Adaptation. This is when the client already has a brand campaign that is headed to market and is looking for a...

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2012 Planning: Facebook Survival Guide for Marketers | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age

2012 Planning: Facebook Survival Guide for Marketers | DigitalNext: A Blog on Emerging Media and Technology - Advertising Age | Digital Marketing Buzz | Scoop.it

As marketers, we plan for the future based on what has worked well in the past. With traditional marketing levers like TV, radio, and print media, in-store promotion and the like, we often see spikes in sales as a direct result of these programs. Social media, and specifically Facebook, is a different beast. If you're planning based on past results you'll be behind before a campaign even launches.

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