So where is the smart money being spent on new media by the top companies to make the best use of their marketing budget?
Customizing content for mobile device types presents lucrative opportunities for marketers and brands. Here are four key areas to focus on. 
As you probably know by now, The Hunger Games, a sci-fi novel by Suzanne Collins, is coming to the big screen. The highly anticipated film is utilizing an ongoing cross media campaign in order to build hype for its March 23 release...
[A detailed look at the transmedia/cross-media marketing campaign for The Hunger Games.] Via The Digital Rocking Chair 
Digital marketers must pay attention to the context in which they are reaching consumers if they have any hope of keeping up in the digital ad age. 
While marketers may want to boil down people's sharing behavior to one, easy equation, that's just not how the social networks function. There is no readymade formula available to gain a position in the market. It’s up to you to work out all possible ways for gaining recognition in today’s competitive world. You have to define your liability by taking the right steps to reach your distinct audience. 
Despite new opportunities available to mobile marketers, we have been consistently and fundamentally flawed in both strategy and execution. 
Here's an overview of three game-changing metrics you should be tracking, along with concrete tips for improving your Page’s performance. 
Marketers have to be on top of the new tools in today's ever-changing media landscape. Here are some tips for keeping up. 
Friends, family, memories – they all cross the mind as things we’re thankful for around Thanksgiving. But for b2b marketers, there are probably some technologies they should be thankful for as well. 
QR codes have the potential to enrich the product experience and offer the customer real value. Here are 10 examples of QR marketing success. 
As new technologies emerge, the offline-to-online marketing learning curve only gets steeper. Read on for my mobile marketing predictions of 2012. 
Politicians are dramatically increasing their spending on digital advertisements in 2012. |
Social media has long ceased to be a setting for primarily “social” interactions and discussions.
Think you need a large budget and a whole army to maintain a marketing campaign on Facebook? Think again. Here are a few time-saving tricks. 
As a marketing student myself, today’s infographic piqued my interest. Facebook has made a major impact with its advertisements. Whether it is for a local mom and pop taco shop or Pepsi, FB has a way to get it noticed. Although a lot of facebook users don’t pay attention to the ads. I know I rarely do. 
Regardless of how you manage your reputation in real life, your personal brand is made up in large part by your digital presence and online reputation Your...
Your posts, tweets, updates and comments mean you and your brand are always on and ready to start a conversation–with or without you.
Online, your prospects and customers can see who you hang out with, the groups in which you participate, the companies you’ve worked for and the reviews you give. When combined, your online activity tells a personal brand story…and that means that everything you do online should be:
AllTwitter says, “having a good online presence can win you business, promotions and respect.” But a bad online presence can influence people and change their opinions about you for the worse–that includes having a negative or no online presence. Along with KBSD Digital Marketing research,
AllTwitter reports:
Here are a few of AllTwitter and KBSD Digital Marketing’s recommendations for taking control of your online presence:
1. Set your own reputation — create your own digital strategy.
The days of “vanity” searches are over — monitoring your online presence is an important piece of your overall personal branding strategy. Via maxOz ![The Local Web [infographic] | Digital Marketing Buzz | Scoop.it](http://img.scoop.it/p5wte-bBB-FWSa-8-bUmNjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
I can barely remember my life without the Internet or a time when the yellow pages had a use. 
Just in time for Oscar nominations, the Academy of Motion Pictures Arts and Sciences is rolling out a new digital campaign celebrating the movies. According to WebMarketing123’s 2011 State of Digital Marketing Report, which surveyed 500 B2B and B2C marketing professionals, SEO makes the largest... 
Use the popular social network LinkedIn for B2B lead generation and lead qualification. 
Guest post by Marcus Sheridan. Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. ![QR Codes poised to head down the toilet [Infographic] | Digital Marketing Buzz | Scoop.it](http://img.scoop.it/mjgi-QlZgMGq2qRoargmfTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
QR Codes became one of the most polarised initiatives in digital marketing during 2011, with people either loving them as another tool to engage consumers or just wishing they would just go away. Via Jonha Revesencio 
Can you really make money from Facebook? If you understand what your customers value, the answer is "yes" - if you put in the effort.
With the right strategy, corporate training professionals can find an engaging e-learning tool at an affordable price. |
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