Digital Marketing Business
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Digital Marketing Business
What´s your strategy?
Curated by Vitor Martins
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What Kind of #Customer #Experience Are You Capable of Delivering?

What Kind of #Customer #Experience Are You Capable of Delivering? | Digital Marketing Business | Scoop.it
In a previous post I discussed the four steps involved in setting up and managing customer relationships, or what Martha Rogers and I call the the I-D-I-C process:
Identify customers,
Differentiate...

Via Eric_Determined / Eric Silverstein, Chris Farrance
Vitor Martins's insight:
What Kind of #Customer #Experience Are You Capable of Delivering?
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Eric_Determined / Eric Silverstein's curator insight, January 14, 2014 7:23 PM

Don shares Customer Experience matrix. 


Share your thoughts on a brand experience you may have had?

Chris Farrance's curator insight, January 15, 2014 4:22 AM

Increasing focus is being placed on building a customer responsive memorable expereince - for the right reasons. Often this means a total review of the customer value cain but starting 'outside in' not 'inside out'!

Denise Barbezani's curator insight, January 15, 2014 6:04 AM

Que tipo de experiência você consegue prover a seus clientes?

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You are a Boring company, Aren't You?

This is a story of how we become adults and get lost into the business stuffs. We forget enjoying life, making and listening stories. This is one reason why com
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3 Worst Ways To Use Social Media To Grow Your Business

3 Worst Ways To Use Social Media To Grow Your Business | Digital Marketing Business | Scoop.it
New media has changed the way we interact and communicate.To understand and adapt to these changes, "social media experts" popped up to help organization's evolve their marketing communications accordingly.

#1: Creating Too Many Social Networks

Marketing Pilgrim recently reported that the "the average large company has 178 corporate-owned social media accounts".

Who's going to manage all of these?

Corrective Strategy #1: Invest MORE resources in to LESS tactics

In online marketing, identify the top performing channels and invest more into them. 

If you want to grow visitors to your blog, then produce one exceptional blog post each week.

If you want to grow your email list or database, then make that your primary call-to-action (and don't even bother promoting your Twitter or Facebook accounts). If your customer demographic doesn't really match Pinterest, or if your competition is already dominating it, then don't even bother using it.

#2: Relying on Others to Share for You

it doesn't matter how many social media buttons you plaster on your site. You can't sit around and wait for others to do the work for you.

New or smaller organizations can't rely on lucky "word-of-mouth" to significantly impact your bottom line.

Corrective Strategy #2: Drive visitors to specific points of conversion

Your activities should more focused and deliberate

Don't just refer people to your homepage or Facebook Timeline. Direct them from a specific marketing channel to a matching landing page, tab or update.

And increase performance by aligning an appropriate offer that this target segment cares deeply about. 

#3: Focusing Too Much on Easy, Ineffective Tactics

Engagement is a vital step in the marketing process

Position yourself so people want to come find you.

But how do you do that?

Corrective Strategy #3: Focus on business development, not just community management

if you want to grow, then you need to focus on business development and create partnerships with other entities.

The goal of online business development is to use these new tools and technologies to create partnerships with important people and organizations.

it takes more time to develop trust and figure out how to help each other properly. So you won't see quick, fast returns.

But the long-term ROI is much higher.

And will contribute more to your overall business growth than a Twitter chat or blog comment ever will

By Brad Smith. http://bit.ly/NHCf9A

Source. http://bit.ly/TMHtE9


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Who's going to manage all the social Networks?

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A Corporate Online Reputation Blind Spot

A Corporate Online Reputation Blind Spot | Digital Marketing Business | Scoop.it
More than 10% of executives said they would not engage to defend their online reputation & 33% stated their CEO doesn't care about online reputation

Via maxOz
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Michelle Gilstrap's curator insight, April 18, 2013 12:53 PM

This is very interesting when you look at how the Eastern U.S. CEO's are more engaged than those on the Western side. Wonder what that means?

Michelle Gilstrap's comment, April 18, 2013 12:54 PM
I think it is most interesting that the Western side of the U.S. don't even worry about their online reputation. Wonder when that will change?
Linda Greenleaf's curator insight, February 28, 2015 9:38 PM

Social media risk should be in every organisations agenda

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20 coisas a não esquecer para quem inicia um negócio

Explore the largest community of artists, bands, podcasters and creators of music & audio
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How to Improve Your Mobile Marketing Strategy

How to Improve Your Mobile Marketing Strategy | Digital Marketing Business | Scoop.it
Mobile usage is on the rise -- is your brand ready to turn these on-the-go consumers into customers?
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7 Steps To A Brilliant B2B Marketing Plan

7 Steps To A Brilliant B2B Marketing Plan | Digital Marketing Business | Scoop.it
Don't get left behind, follow these 7 Steps to Brilliant B2B Marketing! Many Business-to-business (B2B) companies are already successfully getting great r. Marketing topic(s):Digital strategy development.

Often B2B organisations are not getting the most from today’s marketing since they don’t have a planned approach based on an integrated inbound marketing plan.

Smart Insights created an Infographic showing the latest research on how companies are using inbound marketing and digital marketing with advice on key issues to think through at each step which are relevant to all involved in inbound and content marketing.

The results across different studies show that while many companies are delivering brilliant results,  many could do more.

 

By Dave Chaffey. http://bit.ly/LBVse2

Source. http://bit.ly/QVmv5q


Via maxOz
Vitor Martins's insight:

51% of businesses don´t have a strategy, do you?

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