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20 Tools To Stop The Social Media Timesuck

20 Tools To Stop The Social Media Timesuck | Digital Marketing Bites | Scoop.it

The longer you work in social media, the more you realize that the biggest danger for a social media marketer isn’t proving ROI, anticipating Facebook algorithm changes or even dealing with Twitter trolls — it’s the dreaded Social Media Timesuck.


Via Kamal Bennani
Stefanie Pfahler's insight:

excellent article on 20 social media tools that can make your lives a lot easer. Enjoy!

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Heather Koroll's curator insight, February 5, 2014 8:51 PM

add your insight...

 
Leah Lockhart's curator insight, February 6, 2014 6:32 AM

Some good tools here, folks. 

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リピート率100%!?トリッピースの「ユーザー巻き込み型」サービス設計 - 株式会社 trippieace(トリッピース)の会社・求人紹介

リピート率100%!?トリッピースの「ユーザー巻き込み型」サービス設計 - 株式会社 trippieace(トリッピース)の会社・求人紹介 | Digital Marketing Bites | Scoop.it
石田 言行 /小泉 文明わずか2年足らずでユーザー数7万、参加総数10,000人以上と驚くほどのスピードで成長をとげた「trippiece」今回は石田代表とキーマンである小泉取締役がその裏側を思いっきり語ってくれた。

Via Sujin Jeong
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Twitter / Omshadiddle: Therapy in the age of social ...

Twitter / Omshadiddle: Therapy in the age of social ... | Digital Marketing Bites | Scoop.it
RT @Omshadiddle: Therapy in the age of social media...via the New Yorker http://t.co/cBI1cnLGA7
Stefanie Pfahler's insight:

haha, hilarious sketch on the New Yorker ... but then again perhaps also so true ...

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Instabad: 5 Ways Brands Are Screwing Up on Instagram - Business 2 Community

Instabad: 5 Ways Brands Are Screwing Up on Instagram - Business 2 Community | Digital Marketing Bites | Scoop.it
Instabad: 5 Ways Brands Are Screwing Up on Instagram http://t.co/nyfdv9oyV7
Stefanie Pfahler's insight:

Learn how not to use Instagram in B2C communication with these useful 5 watchouts in order to avoid the pitfalls.

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Did YouTube Just Kill Its Comments — or Save Them?

Did YouTube Just Kill Its Comments — or Save Them? | Digital Marketing Bites | Scoop.it

Comments on YouTube, filled as they were with more than their fair share of offense and inanity, were hardly the most beloved part of the Internet. So we cheered a few weeks back when the Google-owned video site announced a major change to its comments system. The aim was to bring more popular and engaging comments to the top, alongside comments from people you actually know.

But as the new system rolled out for most users this week, it became clear that there were a number of trade-offs. You can't reply to old comments, even ones made just hours before the new system kicked in. You also have to sign up for a Google+ account (just as you do for Gmail).


Via Kamal Bennani
Stefanie Pfahler's insight:

Mashable on the pros and cons of YouTube's new comment system and policy.

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19 Obligatory Email Marketing Statistics for 2013

19 Obligatory Email Marketing Statistics for 2013 | Digital Marketing Bites | Scoop.it

These statistics were taken mostly from Salesforce’s collection of “25 Mind-Blowing Email Marketing Statistics” and MarketingSherpa’s “2013 Email Marketing Benchmark Survey”.


Via Belinda Summers
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Belinda Summers's curator insight, October 25, 2013 4:02 AM

For your analytical pleasure.

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Google’s Hummingbird: What B2B Marketers Need to Know

Google’s Hummingbird: What B2B Marketers Need to Know | Digital Marketing Bites | Scoop.it
A new Google algorithm called “Hummingbird”, released on September 27, 2013, Google’s 15th birthday.

Via Belinda Summers
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10 Reasons Why Social Media Campaigns Fail | SucceedAsYourOwnBoss.com

10 Reasons Why Social Media Campaigns Fail | SucceedAsYourOwnBoss.com | Digital Marketing Bites | Scoop.it
@smallbizlady "10 Reasons Why Social Media Campaigns Fail http://t.co/cDBpzFVcaB #SMB #SocialMedia"
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Social Media and SEO: Different Purposes | Social Media Today

Social Media and SEO: Different Purposes | Social Media Today | Digital Marketing Bites | Scoop.it

The online expert video market is one that has continued to grow, and Google has thrown its hat in the ring with its newest offering: Google Helpouts:

 

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Is Online Advertising Getting Too Complex? | Data-Driven Marketing - Advertising Age

Is online advertising getting too complex? http://t.co/zcLlxj9B6t
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CMOs Must Expand Their Tech Skills in the Digital Marketing Era - CIO

CMOs Must Expand Their Tech Skills in the Digital Marketing Era - CIO | Digital Marketing Bites | Scoop.it
CMOs Must Expand Their Tech Skills in the Digital Marketing Era
CIO
"I don't think a CMO in the traditional sense exists anymore. CMOs today have to account for the digital age -- the digitization of everything," Borre says.
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comScore: Smartphones Achieve 62% Domestic Mobile Market Penetration - Mobile Marketing Watch

comScore: Smartphones Achieve 62% Domestic Mobile Market Penetration - Mobile Marketing Watch | Digital Marketing Bites | Scoop.it
Mobile Marketing Watch
comScore: Smartphones Achieve 62% Domestic Mobile Market Penetration
Mobile Marketing Watch
... Achieve 62% Domestic comScore has just published new data from its comScore MobiLens and Mobile Metrix.
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Nestlé's Head of Digital on How it is Achieving its Digital Marketing Ambitions - Chief Marketer

Nestlé's Head of Digital on How it is Achieving its Digital Marketing Ambitions - Chief Marketer | Digital Marketing Bites | Scoop.it
Nestlé's Head of Digital on How it is Achieving its Digital Marketing Ambitions
Chief Marketer
Nestlé has major digital marketing ambitions underway on a global scale to test and develop the most innovative ways to reach and connect with consumers.
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The Rise of Social Salespeople

The Rise of Social Salespeople | Digital Marketing Bites | Scoop.it
Co-Authored by Social Sales Expert Jim Keenan Sydney, the CEO of a mid-size advertising company was sitting in her office, when she got a call from one of her vendors. Her sales rep, Mike wanted to talk about his new offering.

Via Anita Windisman
Stefanie Pfahler's insight:

maybe an indication that Sales and Marketing will merge in the long-run?

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これが無料?!プロ御用達のSEOチートシート【2013年版(アユダンテ)】

これが無料?!プロ御用達のSEOチートシート【2013年版(アユダンテ)】 | Digital Marketing Bites | Scoop.it
SEOに関する情報って、あまりに多すぎます。一体なにが正しくて、どの施策を自サイトに行えばいいのかわからなくなったりしていませんか? そんな方へと朗報です!数々の有名サービスを支えるSEO業界の雄『アユダンテ株式会社』がそのノウハウの一部を大公開!いつでも使えるSEOチートシートを作ってくれました! SEOチートシートダウンロードSEOチートシート2013(PDF:338KB) チートシートの内容は以下に明記してありますので、シートと合わせてぜひご利用ください!...

Via Sujin Jeong
Stefanie Pfahler's insight:

check out this SEO Cheat Sheet (sorry, Japanese only)

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10 Top Tips to Grow Your Email List

10 Top Tips to Grow Your Email List | Digital Marketing Bites | Scoop.it

Many bloggers have realised that they have forgotten something. The art and science of building an email list. Here are 10 top tips to grow your email list


Via Kamal Bennani
Stefanie Pfahler's insight:

Excellent infographic on why you should not forget email as a channel to stay in touch with your prospects and tips on how to build such an email list.

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Intriguing Networks's curator insight, December 8, 2013 5:45 PM

Thanks for this, always a good and carefully considered post when Jeff Bullas is involved well worth sharing.

 

On the basis that the numbers do not lie with the preoccupation with Social Nets we can all take our eyes off the importance of a good list and how many people despite apparnet protestation like to read a good digest and newsletter or conversion mail.

 

An art form as well as a science,  as said above - Now accessible to all with the likes of Mailchimp providing such excellent and relatively easy ways to test and develop for any organisation large or small.

 

Don't forget the crafting of the forms too, there are whole books on form design but I think I noticed a good post on forms too so will pass that along in due course.

Athena Catedral's curator insight, December 13, 2013 2:33 AM

Depending on your goals, the landing page potential can vary from long forms to short forms - but engaging content is always a must. Great inforgraphic

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10 Things To Boost Engagement For Facebook Marketing

Brought to you by: www.WorkithLambert.com 10 Things To Boost Engagement For Facebook Marketing Do these 10 things to improve your Facebook marketing and boos...
Stefanie Pfahler's insight:

Learn how best to increase engagement and thus improve your marketing on Facebook with these 10 tips

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Google Quietly Intros New Google+ Share & +1 Buttons

Google Quietly Intros New Google+ Share & +1 Buttons | Digital Marketing Bites | Scoop.it

Look right above this sentence. Have you noticed the new Google +1 button? If not, you’re probably not alone.

Unlike Facebook’s new “Like” button announcement earlier this week, Google hasn’t said much yet about its new buttons.


Via Kamal Bennani
Stefanie Pfahler's insight:

After Facebook's relaunch of it's like and share buttons this week, now also Google has introduced newly designed buttons, however  not quite with the same  tamtam, almost silently. Maybe they don't want to be considered as a copycat?

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Kimberly Castleberry's curator insight, November 12, 2013 5:37 AM

Facebook isn't the only site that got new social share buttons this week. Check out the changes for the Google+ share buttons! Thankfully, no code change is required to make them work.

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Incorporating Reviews Into Your Social Media Strategy

Incorporating Reviews Into Your Social Media Strategy | Digital Marketing Bites | Scoop.it

It is critical that you understand the important role that reviews play in the success of your social strategy and in your business in general. More and more, nowadays, people are reading reviews before they make any purchasing decision of any kind.

 


Via Kamal Bennani
Stefanie Pfahler's insight:

interesting article by Michael Cohn on the selling power of reviews and how to use them in Social Media: "Reviews and ratings are a critical part of your business’s success because they have credibility that is independent of you. You don’t have control over what other people are saying about your offerings. If they say positive things, it is because they want to. They don’t need any other incentive to do so."

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Social Media Wars Told in \

Social Media Wars Told in \ | Digital Marketing Bites | Scoop.it
I love both Game of Thrones and Hootsuite…I’ve seen HootSuite help many business owners, individuals, and marketers to leverage their time and effort well… so when I saw… (Social Media Wars told in "Game of Thrones" Style
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Content is King in Social Media: What are the Royal Essentials? - exploreB2B

Content is King in Social Media: What are the Royal Essentials?  - exploreB2B | Digital Marketing Bites | Scoop.it
There is a certain amount of unpredictability and luck in social media. A piece of content might pass unnoticed one day, while it goes viral a week later. Yet despite the unpredictable nature ...
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Facebook Wants To Kill TV; Twitter Merely Wants To Steal From It ...

Facebook Wants To Kill TV; Twitter Merely Wants To Steal From It ... | Digital Marketing Bites | Scoop.it
Insiders admit that this not about helping TV advertisers get better at TV advertising. It's about moving dollars out of TV and into Facebook or Twitter.
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Top Trends that Will Shape Digital Marketing [Infographic] - Ethinos Digital Marketing | #TheMarketingAutomationAlert

Top Trends that Will Shape Digital Marketing [Infographic] - Ethinos Digital Marketing | #TheMarketingAutomationAlert | Digital Marketing Bites | Scoop.it
This infographic shared by Ethinos Digital Marketing shows how trends like content marketing, mobile optimization, conversion rate optimization can shape the future of digital marketing.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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Mobile - Your Mobile Marketing Strategy's Tactical Building Blocks ...

Mobile - Your Mobile Marketing Strategy's Tactical Building Blocks ... | Digital Marketing Bites | Scoop.it
Mobile - A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.
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Mind the Digital Marketing Gap [Infographic] - Lyris | #TheMarketingAutomationAlert

Mind the Digital Marketing Gap [Infographic] - Lyris | #TheMarketingAutomationAlert | Digital Marketing Bites | Scoop.it

The Economist Intelligence Unit (EIU) conducted a survey, sponsored by Lyris to assess trends in digital marketing and identify any gaps in what influences consumer purchase and how consumers prefer to engage with brands versus what marketing executives think they want.

 

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► NEW: iNeoMarketing makes content marketing easy with the new Q8 Content. Q8 fills your content pipeline daily with relevant articles that your audience wants to read. Learn more and sign up for the beta program: http://www.Q8content.com.

 

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via marketingIO
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marketingIO's curator insight, November 3, 2013 5:10 PM

I seriously question the personalization conclusion: in the B2B arena, personalization is valued by the recipient.