Digital Marketing - Beginner's Guide
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Digital Marketing - Beginner's Guide
The how to guide to help you become a better digital marketeer
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How to Create a Facebook Page Vanity URL

How to Create a Facebook Page Vanity URL | Digital Marketing - Beginner's Guide | Scoop.it
The next step in personalizing your Facebook business page is to get a username to create a vanity URL. Here's how.
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This is very simplistic, but if you haven't already done this to all the fan pages that you adminster, you really should as a matter of urgency.  If nothing else, it makes marketing with memorable URLs so much easier.  It only takes a few moments to make the change, and assuming that you have the requisite number of fans it is straightforward. 

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64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog

64 Google+ Marketing and Branding Tips - Infographic | Jeffbullas's Blog | Digital Marketing - Beginner's Guide | Scoop.it

This is probably the best description I have seen for Google+.  I is simple, straightforward and no-nonsense.  The infographic contained is a real bonus.  The only real question that remains, is with all the other social networks out there, how will you find time to include Google+ in the mix.  Google+ is a social media network that most people don't seem to understand. It has now been with us in the social web ecosystem for over 12 months and has now reached over 400 million users.

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Starting an Online Show: How to Quickly Grow Your Platform | Social Media Examiner

Starting an Online Show: How to Quickly Grow Your Platform | Social Media Examiner | Digital Marketing - Beginner's Guide | Scoop.it

This is a really good article about the importance of differentiating your offering through the power of "television" - at least the idea that if you create serialized shows for online consumption you will quickly build an audience of people. I really think that the concept is good and that you should include it or a variation in your content calendar for 2013.  The challenge will be the amount of time it takes but if you build out modules and align it to your overarching content strategy you will find that it doesn't take a lot more time and is very effective. Social Media Marketing Podcast 18: In this episode you will discover how to start your own online show and what goes into making it a success.

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Top 10 Free Marketing Ebooks of 2012 | Unbounce

Top 10 Free Marketing Ebooks of 2012 | Unbounce | Digital Marketing - Beginner's Guide | Scoop.it

This is a great list of e-books, covering important digital marketing topics.  My favorite is conversion psychology, as I am a strong believer in designing sites that convert visitors to consumers. We've gathered the best free marketing ebooks of 2012, and some of them are truly epic and authoritative.

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