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5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | Digital Marketing B2C | Scoop.it

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.

 

Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.


Via Lauren Moss
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Peg Corwin's curator insight, June 17, 2013 2:42 PM

==> Pinterest for Content Marketing


  • Pins for inspiration
  • Analytics to track what people like
  • Bookmarke for popular stories
  • Use infographics to inspire blogs
  • Pin your own content
Ajish Kumar's curator insight, June 19, 2013 2:23 AM

Good One

Christel Binnie's curator insight, July 8, 2013 8:13 PM

Even more reasons to love Pinterest...

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Panorama des médias sociaux 2014 - MediasSociaux.fr

Panorama des médias sociaux 2014 - MediasSociaux.fr | Digital Marketing B2C | Scoop.it
If you are looking for the english version of this article, you can find it here: Social Media Landscape 2014. Comme chaque année, je vous propose une version révisée de mon panorama des médias sociaux. Publié pour la première fois en 2008, vous conviendrez que ce schéma à quand même beaucoup évolué : il a …
Nathalie Prinet-Houairi's insight:

By one of the French reference bloggers on the topic

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What If Brands Learned to Say “Thank You”?

What If Brands Learned to Say “Thank You”? | Digital Marketing B2C | Scoop.it
Gifts are wonderful things. We love to give them, we love to receive them, and most importantly, gifts create a bond. Successful brands have always found ways to reward loyal and influential
Nathalie Prinet-Houairi's insight:

Great thinking by Nicolas Bordas. Quoting Brian Solis's "Ultimate moment of truth".

Customer satisfaction comes from an end-to end satisfying experience; even if digital only, this experience needs to "speak" to people's real life desires, tastes and needs

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How to fuel your SEO in 2014?

How to fuel your SEO in 2014? | Digital Marketing B2C | Scoop.it
SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

Via Alex Butler
Nathalie Prinet-Houairi's insight:

Le SEO toujours et encore

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Liz Papagni's curator insight, December 23, 2013 7:44 AM

Today, SEO isn't just about keywords and phrases, it's about content and influence to maximize  budgets and results. 

Roger L. Gill's curator insight, December 27, 2013 10:51 AM

Short Take  on SEO for 2014.

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Evian lancera sa Smart Drop début 2014

Evian lancera sa Smart Drop début 2014 | Digital Marketing B2C | Scoop.it
DIGITAL. La marque Evian, qui a imaginé avec ses agences BETC et BETC Digital, la Smart Drop, cet objet connecté en forme de goutte qui permet de commander en un clic ses packs d'eau et de se les faire livrer à domicile, est entrée en phase de...
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Big Data Big Profits

Big Data Big Profits | Digital Marketing B2C | Scoop.it

78% of mobile activity is data, and not voice.

72% of CEOs report that marketers can rarely explain the incremental business that marketing spend can generate.

 

These data points validate the need for Big Data-based analytics to increase return on marketing investment, and ultimately making profits.


Via Luca Naso
Nathalie Prinet-Houairi's insight:

Pour de meilleures analyses des data conduisant à un meilleur ROI. Pour de plus petites campagnes, plus ciblées donc plus efficaces

Mc Kinsey

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Luca Naso's curator insight, November 26, 2013 9:19 AM

Infographic produced by McKinsey & Co.

 

Facts:

1. Better marketing analytics can improve returns by 10-20%

2. Big Data leaders are 5% more productive and make 6% higher profit

 

Do you really need to know more before making your company a data-driven one?

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Selligent pousse le marketing digital jusqu'au prédictif - Emarketing

Selligent pousse le marketing digital jusqu'au prédictif - Emarketing | Digital Marketing B2C | Scoop.it
Selligent pousse le marketing digital jusqu'au prédictif Emarketing La version 5 de sa plate-forme SaaS de marketing digital vient d'être déployée et l'éditeur belge fait le tour des manifestations professionnelles (DMA, DMF, etc.) pour présenter...
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la personalisation basee sur les comportements individuels, c'est l'avenir! Auchan va proposer des coupons de réduction personnalisés

la personalisation basee sur les comportements individuels, c'est l'avenir!           Auchan va proposer des coupons de réduction personnalisés | Digital Marketing B2C | Scoop.it
L'enseigne a signé un partenariat avec BudgetBox afin de proposer à ses clients Rapid'Auchan, des coupons de réduction dématérialisés. Ces bons tiendront compte de leur historique d'achat et de leur comportement d'achat en temps réel.
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The 45 Inbound Marketing Terms You Should Know [Glossary]

The 45 Inbound Marketing Terms You Should Know [Glossary] | Digital Marketing B2C | Scoop.it

...So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

 

Now, I'm no math whiz, but when you try to make a glossary based on a topic with sub-categories that could be their own glossaries, well -- that’s a lot of gloss. So instead of throwing hundreds of terms at you from all those other glossaries, I narrowed this one down to the top 45 terms that are imperative to anyone learning inbound marketing. Yes, there will be debate on the imperative-ness of these terms. Yes, I did volunteer to write this seemingly daunting post. Yes, let’s start this darn glossary already....


Via Jeff Domansky
Nathalie Prinet-Houairi's insight:

Utile, la moitié marche en français aussi

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Jeff Domansky's curator insight, September 26, 2013 10:11 PM

Excellent resource. Get all the definitions you need to know to be fluent in inbound marketing speak....

Karley Tester's curator insight, September 27, 2013 11:58 AM

Very good to know. These will help me brush up on my terms for sure. 

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Instagram Video vs Vine Video: Which Is Better For Your Brand?

Instagram Video vs Vine Video: Which Is Better For Your Brand? | Digital Marketing B2C | Scoop.it

Here are the facts.

Instagram has video. Twitter has video. People love to watch and share videos.

Brands already know that social media presence can significantly boost awareness. If you’re looking to gain serious online traction, which route should you take – Vine Video or Instagram Video?


Via Kamal Bennani
Nathalie Prinet-Houairi's insight:

The good reasons why Instagram is more used than Vine (Twitter's video app) to share videos by Companies; for eg supports 15s videos vs 6s only. Worth the read at the time of choosing

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Bob Finch's curator insight, August 18, 2013 7:50 AM

Big stats here!

 

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The Future of Mobility [Infographic]

The Future of Mobility [Infographic] | Digital Marketing B2C | Scoop.it

An astounding 80 percent of the world’s population now has a mobile phone—and 84 percent is unwilling to go a single day without their phone. About 45 percent of Americans say they can’t go more than a few hours without checking their phones. In 2012 there were five billion mobile phones in the world—1.8 billion of these were smart phones.


Facebook now reaches 76 percent of the smartphone market, and it accounts for 23 percent of total time spent using apps each month.

The next five most used applications are Google apps, and they account for 10 percent of app usage time. One of the latest smartphone trends is that things are getting less touchy but more sensitive. Gestures and other non-tap inputs are on the rise. Casting a sidelong glance, for example, can pause a video. Some apps are being developed that will switch from manual to voice to text to gesture, depending on what you are doing...


Via Lauren Moss
Nathalie Prinet-Houairi's insight:

1,8 milliards de smartphones dans le monde.... et encore pas mal de test&learn pour inventer la(les) relation(s) marque-conso efficace et non intrusive

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Rein Hof's curator insight, July 8, 2013 9:19 AM

Voor een ieder die zich nog afvraagt waarom mobile content belangrijk is.. 

Mobile is dé manier om in cotact te blijven. En of je nu een commercieel bedrijf bent wat graag een product aan de man brengt, of je bent dienstverlener of overheid. Het maakt niet meer uit. Geen mobile ontent, geen engagement. Niet meer boeien en binden. Tja.. Wie kan zich dat nu nog permiteren? 

Christel Binnie's curator insight, July 10, 2013 7:09 PM

80 percent of the world’s population now has a mobile phone, and other interesting facts.

sophiedesc's curator insight, July 19, 2013 4:21 AM

Mobile Commerce: 

 

> "Mobile Shopping accounted for 11% of e-commerce in the 4th quarter of 2012 (up from 3% 2 years earlier)."

> Roughly 58% of smartphone users have made purchases on their smartphones.

> These Mobile Shoppers typically use smartphones for 50 to 60% of the Shopping."

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Apple dépose un brevet de monnaie virtuelle mobile financée par la pub

Apple dépose un brevet de monnaie virtuelle mobile financée par la pub | Digital Marketing B2C | Scoop.it
Dans un document enregistré jeudi, la firme à la pomme décrit un système de facturation pour téléphone portable, qui permettrait des transactions mobiles sans contact (NFC) et surtout de gagner des crédits, pour payer des biens ou des services, en...
Nathalie Prinet-Houairi's insight:

Bientôt un nouveau support en contexte d'achat

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57 Facts and Figures on the Money and Power in YouTube Viral Videos - Infographic

57 Facts and Figures on the Money and Power in YouTube Viral Videos - Infographic | Digital Marketing B2C | Scoop.it

Viral. It used to mean a catching a bad disease that brought sickness or death. Now it means fame and fortune via a social media channel called YouTube. How things have changed.


Via Kamal Bennani
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10 Couvertures de Pages Facebook – Sélection juin 2013 [Emarketinglicious]

10 Couvertures de Pages Facebook – Sélection juin 2013 [Emarketinglicious] | Digital Marketing B2C | Scoop.it

Depuis que Facebook a lancé les couvertures pour les Pages Facebook, nombreuses sont les marques qui l'utilisent pour atteindre différents objectifs marketing : annoncer le lancement d'un produit, inciter les utilisateurs à accomplir une action, mettre en avant les valeurs de la marque etc ... ...
Lire la suite »


Via Yves Carmeille "Libre passeur"
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7 Social Media Trends That Are Shaping 2014 Infographic

7 Social Media Trends That Are Shaping 2014 Infographic | Digital Marketing B2C | Scoop.it
As we approach the half-way point for 2014 I wanted to take a look at what key trends are shaping the current social media space. The infographic below from Media Mosiac looks specifically at seven...

Via Mau
Nathalie Prinet-Houairi's insight:

Rien de bien nouveau ni visionnaire, mais bon petit rappel

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Sophie (GRIMOIN)-KREBS's curator insight, June 2, 2:27 AM

La satisfaction client est derrière chacune de ces défis : être connu et reconnu, ciblé au bon moment, diverti, écouté et engagé.

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7 Social Media Predictions For 2014 [INFOGRAPHIC]

7 Social Media Predictions For 2014 [INFOGRAPHIC] | Digital Marketing B2C | Scoop.it
2013 was a huge 12 months for social media, but it’s so last year.
So what’s going to happen in 2014?
continued…
New Career Opportunities Daily: The best jobs in media.

Via Brian Yanish - MarketingHits.com
Nathalie Prinet-Houairi's insight:

Sensible predictions

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Michelle Gilstrap's curator insight, January 31, 10:10 AM

Good things to come in 2014, be on the look out as we progress into more tech items for Social Media. What will your company be doing? Perhaps you might want to consider doing some of the items suggested by creating a policy for employees to help with social media.

Frederic Hohl's curator insight, February 1, 1:20 AM

Best social Media wishes for 2014

Carlos Polaino Jiménez's curator insight, February 1, 4:03 AM

Hay que estar al día!

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101 Inbound Marketing Blogs You Should Be Reading

101 Inbound Marketing Blogs You Should Be Reading | Digital Marketing B2C | Scoop.it

Here are a hundred and one (yes, 101!) of the top blogs and websites that you should be reading, if you aren’t already. They cover a variety of topics and they are purposely not segregated by topic. Just because you don’t think you may need to read a blog about social media or content doesn’t mean you shouldn’t be looking at it. So get to it....


Via Jeff Domansky
Nathalie Prinet-Houairi's insight:

Scan thru to select the few based on your direct interests. Otherwise overwhelming for my taste

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Jeff Domansky's curator insight, November 6, 2013 5:52 AM

Great list of 101 inbound marketing blogs, and growing, from Jasmine Henry.

Geary Morales's curator insight, November 6, 2013 1:14 PM

Inbound Marketing?  Why work harder trying to appeal to potential clients through outbound marketing...

 

when you can strategize to compel your target markets to not only proactively reach out to you, but also do it with a sense of urgency!

Therese Torris's curator insight, January 13, 1:37 AM

Great list ! The whole purpose of content curation for brands is inbound marketing

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The 30 data viz blogs you can't miss | Visual Loop

The 30 data viz blogs you can't miss | Visual Loop | Digital Marketing B2C | Scoop.it

As data visualization expands its reach – through the rise of Massive Online Courses, the countless events and, most significantly, the interconnection between different disciplines and knowledge fields that produce inspiring works and innovative projects -, it’s only natural that the number of folks writing about it keeps rising.

There are literally hundreds of interesting blogs out there, covering all the aspects surrounding the production of quality, effective data visualizations.

Visit the link to find a collection of resources and interesting projects that give a pretty good idea of how vast and rich the data visualization community is...

 


Via Lauren Moss
Nathalie Prinet-Houairi's insight:

Data visualization is now critical. My favorite of those blogs are Storytelling with data, and Ilovecharts (quite funny although not necessarily business related)

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Nobuyuki Kawagashira's curator insight, January 8, 5:15 PM

We can learn data visualization news from other bloggers.

Emeric Nectoux's curator insight, February 14, 11:54 PM

A great library of visualization tools and practices...

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6 Steps to Launching a Business Pinterest Page

6 Steps to Launching a Business Pinterest Page | Digital Marketing B2C | Scoop.it

Confused about how Pinterest could ever work for a business? Learn the 6 most important steps to implementing and maintaining a business Pinterest page.


Via Kamal Bennani
Nathalie Prinet-Houairi's insight:

Des conseils de bon sens et des best practices intéressantes

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Philippe Yergeau's curator insight, November 26, 2013 10:22 AM

De très bons points à considérer.

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Comment correctement évaluer les performances du marketing digital ?

Comment correctement évaluer les performances du marketing digital ? | Digital Marketing B2C | Scoop.it
Evaluer les performances du marketing digital est à première vue un problème vite réglé car avec les web analytiques tout est mesurable et quantifiable au clic de souris près.
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Social Sharing and Email Marketing - Infographic

Social Sharing and Email Marketing - Infographic | Digital Marketing B2C | Scoop.it

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.


Via massimo facchinetti, Lauren Moss
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Sophie Alexandra Aiachi's curator insight, October 21, 2013 1:14 AM

An infographic looking at email marketing and the effectiveness and frequency of shares to social media channels.

Karley Tester's curator insight, October 25, 2013 8:42 AM

Love these. Good facts and information about social media. Facebook is taking over the world. followed by linked in and twitter. 

Asmaa Lahlou's curator insight, November 13, 2013 7:18 PM

email marketing is one of the foundation of Internet marketing. 

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16 drop-dead gorgeous examples of mobile design inspiration

16 drop-dead gorgeous examples of mobile design inspiration | Digital Marketing B2C | Scoop.it

Mobile apps and responsive websites are looking - and working - better than ever, as designers come to terms with the parameters involved. Smaller screens, it seems, do not necessarily make for poorer experiences.


Via Jeff Domansky
Nathalie Prinet-Houairi's insight:

Visuel, visuel, toujours visuel: l'important dans la "user interface"

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Jeff Domansky's curator insight, September 26, 2013 8:34 AM

What a great app for skiers too LOL.

malek's curator insight, September 26, 2013 2:59 PM

True "drop-dead gorgeous" designs of responsive web. RW design picks the right resolution of device it's being served on. Flexible images and fluid grids then size correctly to fit the screen. 

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10 Creative Ways to Market on Pinterest

10 Creative Ways to Market on Pinterest | Digital Marketing B2C | Scoop.it
Pinterest is a fast emerging visually oriented social network that provides a platform that can bring out the creative marketer. So how can you market your business on Pinterest whether you are a B2B or a B2C company?

Via Jesús Hernández
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malek's curator insight, August 17, 2013 4:39 AM

A highly informative article

Marie LANTERNIER PAWLAK's curator insight, August 20, 2013 3:23 AM

.

malek's comment, August 20, 2013 10:50 AM
Thank you Milagros, appreciate it
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5 Ways to Use Pinterest for Content Marketing

5 Ways to Use Pinterest for Content Marketing | Digital Marketing B2C | Scoop.it

When most people think of Pinterest, they think social media marketing, not content marketing. But the truth is Pinterest can be an extremely useful tool for enhancing your content and providing direction for your overall content marketing strategy.

With over 27 million unique visitors and 220 million page views a day, Pinterest is one of the fastest-growing social media sites out there.

 

Visit the link for 5 ways to use Pinterest to leverage it in all aspects of your online marketing efforts.


Via Lauren Moss
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Peg Corwin's curator insight, June 17, 2013 2:42 PM

==> Pinterest for Content Marketing


  • Pins for inspiration
  • Analytics to track what people like
  • Bookmarke for popular stories
  • Use infographics to inspire blogs
  • Pin your own content
Ajish Kumar's curator insight, June 19, 2013 2:23 AM

Good One

Christel Binnie's curator insight, July 8, 2013 8:13 PM

Even more reasons to love Pinterest...

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Marketing sur les réseaux sociaux en 2013, tous les chiffres

Marketing sur les réseaux sociaux en 2013, tous les chiffres | Digital Marketing B2C | Scoop.it
Plus de 3.000 marketers ont été interrogés pour nous fournir des informations sur l'état de l'usage de médias sociaux dans les stratégies marketing.

Via Julien Coualan
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Julien Coualan's curator insight, June 6, 2013 3:20 AM

1/ Le Marketing sur Facebook

2/ L'utilisation du Social Media Marketing

3/ Temps consacrer aux réseaux sociaux

4/ Les avantages du Social Media Marketing

 

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Pipe pour Facebook: l'appli pour partager et envoyer des fichiers entre amis

Pipe pour Facebook: l'appli pour partager et envoyer des fichiers entre amis | Digital Marketing B2C | Scoop.it
Besoin de partager des documents avec vos amis? Pipe est une application sur Facebook qui vous permet d'envoyer de gros fichiers via le réseau social. Le service est lancé aujourd'hui et nul doute qu'il va devenir populaire.

Via Freewares&Tutos
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