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Anatomy of Viral Content [Infographics] |

Anatomy of Viral Content [Infographics] | | Digital marketing and user experience | Scoop.it
Successful Viral Marketing Tips,Viral Marketing,Successful Viral Marketing,how to create Viral Marketing,Viral Marketing for business,top 10 tips for Viral Marketing,Viral Marketing provider

Via Peg Corwin
Stephen Walker's insight:

Interesting to see an element of science applied to virality, although I am sure there are many examples of viral content that break the rule.

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Peg Corwin's curator insight, December 23, 2013 6:24 PM

Infographic on VIRAL CONTENT, which relies on 2 things;


 - content itself is worthy of being shared

 - content is shared widely enough to get benefits of network effects.


See also types of viral content and reasons we share.


If you like this scoop, please consider a thumbs up or share.

Brett Jarman's curator insight, January 14, 5:44 AM

*Viral Marketing Overview *

 

Nothing new but a good overview for anyone trying to make sense of content marketing.

Digital marketing and user experience
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14 Tools to Streamline Your Social Media Marketing

14 Tools to Streamline Your Social Media Marketing | Digital marketing and user experience | Scoop.it

Do you want to manage social media more efficiently? This article shares tools to help manage and optimize your social media marketing.


Via Kamal Bennani, massimo facchinetti
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Ashey Kumar's curator insight, September 30, 8:54 AM

Great piece of information for digital marketers. 

Marco Favero's curator insight, September 30, 7:38 PM

aggiungi la tua intuizione ...

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Nine fascinating internet marketing statistics we saw this week

Nine fascinating internet marketing statistics we saw this week | Digital marketing and user experience | Scoop.it
Welcome to Econsultancy's weekly round up of useful and interesting statistics from the world of digital and ecommerce.
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Eight interesting digital marketing stats we saw this week

Eight interesting digital marketing stats we saw this week | Digital marketing and user experience | Scoop.it
It's Friday, so it's time for the ever-popular internet statistics round up.
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Content Is the Foundation of the Buyer's Journey

Content Is the Foundation of the Buyer's Journey | Digital marketing and user experience | Scoop.it
Companies that are serious about the user experience on their website should already be thinking about buyer personas and the buyer’s journey, two of the most important components of website strategy. Topic: Digital Marketing.
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Eight internet marketing statistics we've seen this week

Eight internet marketing statistics we've seen this week | Digital marketing and user experience | Scoop.it
This week the stats roundup offers you programmatic trading, international ecommerce, phablet shipments and the ever popular Twitter and TV.
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10 great internet marketing stats from this week

10 great internet marketing stats from this week | Digital marketing and user experience | Scoop.it
A cracking week this week, with a smorgasbord of statistics, from Android fragmentation to tablet games and eBay sales in the wake of Hollywood blockbusters.
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Web design across different generations

Web design across different generations | Digital marketing and user experience | Scoop.it
For a website or digital product to be truly ‘user-centric’, we need to determine who the ‘user’ is.
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Content Development is No Walk in the Park

Content Development is No Walk in the Park | Digital marketing and user experience | Scoop.it
In all of the project talk and planning around usability, design, technologies, etc., it's easy to lose sight of the content and the fundamentals that drive it. Those other elements are important to a website project, but content drives the project. The problem is when content development becomes a line item, it gets treated like one. Topic: Customer Experience.
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The customer journey & relevant experiences are the new business imperatives

The customer journey & relevant experiences are the new business imperatives | Digital marketing and user experience | Scoop.it
Understanding the customer journey and delivering relevant experiences has never been this critical.
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10 internet marketing statistics we've discussed this week

10 internet marketing statistics we've discussed this week | Digital marketing and user experience | Scoop.it
We've got so many beautiful stats for you this week.
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Nine intriguing internet marketing statistics we've seen this week

Nine intriguing internet marketing statistics we've seen this week | Digital marketing and user experience | Scoop.it
Once again it's that time of week where we round up a load of the most interesting internet marketing statistics that we've seen in the past seven days.
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5 Psychological Principles of High Converting Websites

5 Psychological Principles of High Converting Websites | Digital marketing and user experience | Scoop.it
Studying behavioral psychology, I started evaluating and ranking potential tests based on informed predictions, and my experiments again began returning significant boosts in conversion.
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What is marketing automation and why do you need it?

What is marketing automation and why do you need it? | Digital marketing and user experience | Scoop.it
It’s as easy as switching on your computer, sitting back, relaxing and letting the software do all your work for you while you secretly read Viz behind a copy of Marketing Week.
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Navigate Customer's Emotions with Content Marketing

Navigate Customer's Emotions with Content Marketing | Digital marketing and user experience | Scoop.it
In the world of the B2C retailer, a customer journey can be as simple as “ooh, I like that” followed by a quick virtual dash to click to buy. An experience that is satisfied by a relatively simple content strategy. You put related products they like close to each other, avoid screwing up by showing them a ski mask and black gloves because they bought a baseball bat once for their niece, and watch the uplift.  OK, maybe it’s not quite as simple as that, but if you are in fi Topic: Digital Marketing.
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Do APAC hotel websites live up to customer expectations?

Do APAC hotel websites live up to customer expectations? | Digital marketing and user experience | Scoop.it
What makes for a good hotel website? Well according to a recent survey, travellers place a high value on imagery, reviews and uncomplicated booking forms.
Stephen Walker's insight:

My issue is with room descriptions: it is often difficult to determine whether its worth paying more or not.

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How can APAC's low cost airlines improve the flight search UX?

How can APAC's low cost airlines improve the flight search UX? | Digital marketing and user experience | Scoop.it
A survey conducted by Econsultancy way back in 2011 found that three quarters of travel research takes place online.
Stephen Walker's insight:

Good high-level review of airlines sites. No Virgin Australia though and don't get me started on their site: what are they smoking!

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Eight online marketing statistics we've seen this week

Eight online marketing statistics we've seen this week | Digital marketing and user experience | Scoop.it
Chinese consumers, Indian smartphone users, American advertisers - there's a global feel to this week's stats roundup.
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Personalization in the Age of the Marketing Cloud

Personalization in the Age of the Marketing Cloud | Digital marketing and user experience | Scoop.it
Digital marketers are under pressure to deliver personalized experiences, but what does personalization really mean?True personalization is about delivering a completely contextually relevant experience at the 1:1 level. By collecting consumer information across all channels, digital marketers can create a holistic profile for each consumer, enabling the marketer to deliver that optimal and personalized experience.Whether you’re just starting out, or you need a refresher course, here’ Topic: Digital Marketing.
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10 online marketing statistics from this week

10 online marketing statistics from this week | Digital marketing and user experience | Scoop.it
A real mix for you this week, from chocolate bathtubs to push notifications.
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Marketing Automation: 3 Trends to Watch

Marketing Automation: 3 Trends to Watch | Digital marketing and user experience | Scoop.it
As of December 2013, 58 percent of all top performing companies were using marketing automation according to a Forrester report. That number has only increased since then. Why? Because automation’s benefits are impossible to ignore in the current marketing landscape. Sophisticated, plugged-in customers require marketers to look at them as more than a catch-all audience. Regardless of what they’re buying, they want brands to provide truly unique journeys for them. And if you Topic: Digital Marketing.
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10 digital marketing stats we've digested this week

10 digital marketing stats we've digested this week | Digital marketing and user experience | Scoop.it
The stats we've got this week range from the sublime to the ridiculous.
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The 'Scoop' on Content as a Service

The 'Scoop' on Content as a Service | Digital marketing and user experience | Scoop.it
When was the last time you heard of a company using its content management system as a recruiting tool? Never? Well last month the New York Times made a splash providing an overview of its custom-built content management system called Scoop. One of the inspirations of this post was that a prominent editor for competitor Washington Post, Ezra Klein, announced that the reason he was leaving the Post for Vox Media was because -- ready for this -- of how fancy its web content management system was. Topic: Web CMS.
Stephen Walker's insight:

Is this the future of CMS: content as a service?

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The Key to Measuring Content Marketing ROI

The Key to Measuring Content Marketing ROI | Digital marketing and user experience | Scoop.it
"How do we measure the return on our content investment?” This question made a lot of sense 4-5 years ago. What we today call “big data” was in its infantile stages. Data collection was robust, but costs were high and usability was poor. Expenditures related to content were roughly 3 to 4 percent of marketing budgets and users weren’t used to the idea of companies producing content. Simply put, most of us didn’t really want or care to measure the results. The a Topic: Digital Marketing.
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Survey Finds Gap in Targeting for Marketing Content

Survey Finds Gap in Targeting for Marketing Content | Digital marketing and user experience | Scoop.it
Content marketing is so perplexing to today's marketers that we've published 140 stories on the subject in the last year and a half. Yet a lot of marketers seem frustrated by lackluster results. A new study (registration required) by the 614 Group and OneSpot may help explain why content often misses the target. Marketers aren't aiming for the target, or at least not very well. Overall, 54 percent expressed dismay with their content marketing efforts. About two in three respond Topic: Digital Marketing.
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Eight interesting digital marketing stats we saw this week

Eight interesting digital marketing stats we saw this week | Digital marketing and user experience | Scoop.it
Well hello there, and welcome back to our weekly stats roundup.
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