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Le e-commerce traditionnel est mort, vive le multicanal ! | Le Cercle Les Echos

Le e-commerce traditionnel est mort, vive le multicanal ! | Le Cercle Les Echos | Digital Marketing and E-Commerce | Scoop.it

Via Pierre Lelong
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Yahoo Mail Gets Cross-Platform Themes, 1TB of Storage, ‘Mail Plus’ Features For All And Better ‘Conversations’ | TechCrunch

Yahoo Mail Gets Cross-Platform Themes, 1TB of Storage, ‘Mail Plus’ Features For All And Better ‘Conversations’ | TechCrunch | Digital Marketing and E-Commerce | Scoop.it
TechCrunch is a leading technology media property, dedicated to obsessively profiling startups, reviewing new Internet products, and breaking tech news.
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Top Tips For Small Businesses to Utilize E-Commerce - Small Biz HUB

Forrester Research conducted studies to determine the level of online consumer spending, and they are predicting a 62% rise in the amount of e-commerce sales by 2016 (Top Tips For Small Businesses to Utilize E-Commerce
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Pourquoi est-il (quasiment) impossible de prédire si un nouveau produit aura du succès ? | Le Cercle Les Echos

Pourquoi est-il (quasiment) impossible de prédire si un nouveau produit aura du succès ? | Le Cercle Les Echos | Digital Marketing and E-Commerce | Scoop.it

Via C.Prate
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iBeacon and The Future of Mobile e-Commerce, Advertisement and Mobile Payment | SolSie.com

iBeacon and The Future of Mobile e-Commerce, Advertisement and Mobile Payment | SolSie.com | Digital Marketing and E-Commerce | Scoop.it
After you upgraded to iOS 7 and supposedly you have the iPhone 4s or newer, you will have a new micro-location based technology called iBeacon.
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Mobile commerce now accounts for 23% of online sales: report

Mobile commerce now accounts for 23% of online sales: report | Digital Marketing and E-Commerce | Scoop.it
Mobile commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales, according to a new report.
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Big Data for Smarter Customer Experiences

Big Data is a phenomenon that is being talked about more and more. At OgilvyOne, we believe we can collect and frame the data that exists around us to create smarter experiences and easier lives. Everything in this video is possible with the data and technology that exists today.

Via Masanet
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Matthieu Becamel's comment, September 7, 2013 12:37 PM
C'est sur que ça serait pratique. Mais je reste mal à l'aise. Internet n'est pas assez tendre pour que les choses soient aussi simples. Le coup du muffin m'a bien fait sourire par contre ^^
Masanet's comment, September 11, 2013 4:58 PM
C'est sûr c'est une vision un peu idéalisée! Et le muffin j'imagine que c'est pour un check-in quotidien ^^ il ne faut pas rêver tout de même^^
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E. Leclerc se lance dans la vente d'optique en ligne

E. Leclerc se lance dans la vente d'optique en ligne | Digital Marketing and E-Commerce | Scoop.it
E. Leclerc avance ses pions sur le secteur de la santé en ligne en lançant un site de vente de lentilles de contact.

Via Pierre Lelong
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Différences de ligne éditoriale entre Facebook et Twitter pour le Community Manager

Différences de ligne éditoriale entre Facebook et Twitter pour le Community Manager | Digital Marketing and E-Commerce | Scoop.it

Les nuances de ligne éditoriale que réalisent certaines marques entre leur page Facebook et leur compte Twitter.


Via Digitives, Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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CAYOTJEANFRANCOIS's curator insight, April 23, 2013 5:39 AM

Cet article est intéressant par ses cas, pris dans différents secteurs utilisant le digital.

Suzana Biseul PRo's curator insight, April 23, 2013 10:41 AM

Pas mal cet article. Pédagogique.

Lucie Tonelli's curator insight, May 30, 2013 3:29 AM

Non, on ne tweet pas comme on facebook!

 

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Les 10 compétences qui seront nécessaires en 2020

Les 10 compétences qui seront nécessaires en 2020 | Digital Marketing and E-Commerce | Scoop.it
L’Institute for the future (IFTF) a décrit les 10 compétences qui seront nécessaires en 2020 pour être productif. Cette étude se différencie des études habituelles qui cherchent plutôt à établir une typologie des métiers futurs.

Via Xavier de Mazenod, Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *
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futurisgood.org's curator insight, June 4, 2014 4:45 AM

Cette liste de compétences utiles dans 5 ans est très pertinente, pas forcément sur les différents points précis, mais sur l'esprit d'ouverture des personnes au travail qu'elle révèle...

Suzana Biseul PRo's curator insight, June 5, 2014 5:50 AM

Pas mal ces nouvelles aptitudes. mais je pense que plein de gens ne sont pas préparés. Par contre les jeunes d'aujourd'hui sont effectivement bien plus ouverts qu'avant.

Coralie Lagriffoul's curator insight, September 16, 2014 5:55 AM

Une ouverture qui peut être intéressante à prendre en compte dès aujourd'hui dans nos enseignements.

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100 Social Media Stats From 2012 [INFOGRAPHIC]

100 Social Media Stats From 2012 [INFOGRAPHIC] | Digital Marketing and E-Commerce | Scoop.it
For Social Media 2012 was a year of change and maturity. It’s the year when social media really started to go mainstream, with over 1 billion users on Facebook and 500 million users on Twitter.

 

Social Media use by companies, end users and the platforms alike had some relevant lessons from 2012. Whether it was misuse of hashtags during national disasters, false claims being made leading to 10,000 Twitter users being sued or Instagram getting a “social slap” for changing it’s terms of service.

What really did change though is the increasing amount of time people are spending on social media, 1 in 7 minutes online is spent on Facebook and the increase in mobile use of social media, with 91% of mobile internet access being used for social activities.

With all of these amazing stats it still fascinates me why so many companies are resisting the inevitable change that is happening in the marketplace. With 70% of questions to brands going unanswered and 73% of small businesses still not using social media there is a massive opportunity for those that want to take it…


Via Alex Butler
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Murray McKercher's curator insight, January 5, 2013 8:46 AM

91% of mobile internet access being used for social activities...

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Comment Nordstrom intègre Pinterest à son business

Comment Nordstrom intègre Pinterest à son business | Digital Marketing and E-Commerce | Scoop.it

La présentation de l'usage innovant de Pinterest, online et offline, initié par la chaîne américaine de magasins Nordstrom.


Via Masanet
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Comment juge-t-on la qualité d’une rédaction spécifique à Internet ?

Comment juge-t-on la qualité d’une rédaction spécifique à Internet ? | Digital Marketing and E-Commerce | Scoop.it
Nous nous sommes déjà interrogés ensemble pour comprendre si l’écriture web représentait un véritable plaisir ou une simple activité.  Puis nous avons défriché les principales contraintes
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Google expérimente le e-commerce à San Francisco

Google a lancé un service de e-commerce : Google Shopping Express. Une nouvelle concurrence pour Amazon encore disponible que dans la baie de San Francisco.

Via Pierre Lelong
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Google Nigeria Introduces ‘Google Maps for Mobile’

Google Nigeria Introduces ‘Google Maps for Mobile’ | Digital Marketing and E-Commerce | Scoop.it
Google Nigeria on Tuesday introduced advanced features on its maps to make driving or walking through unfamiliar terrains easier for mobile phones users.
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Marissa Mayer: Yahoo Monthly Active Users Are Up 20% To 800M, Including 350M On Mobile | TechCrunch

Marissa Mayer: Yahoo Monthly Active Users Are Up 20% To 800M, Including 350M On Mobile | TechCrunch | Digital Marketing and E-Commerce | Scoop.it
Yahoo CEO Marissa Mayer announced today at TechCrunch Disrupt that Yahoo monthly active users are up 20% to 800 million globally, including 350 million monthly active users on mobile. Mayer said those figures do not include Tumblr...
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Getting Started with an E-commerce business

Getting Started with an E-commerce business | Digital Marketing and E-Commerce | Scoop.it
Having an E-commerce store is an ideal way to create a good home business. Here are a few tips and strategies to think about before going into this style of business.
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Pinterest Analytics for Business | Premiere Creative | Top Marketing Tips - Web Design, SEO Strategy, Content Development

Pinterest Analytics for Business | Premiere Creative | Top Marketing Tips - Web Design, SEO Strategy, Content Development | Digital Marketing and E-Commerce | Scoop.it
Premiere Creative, 973.346.8100 - Pinterest, the social networking website focused on visual media, has garnered a following that is far greater than its original middle-aged Mid-Western woman

Via Eugene Aronsky
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E-commerce : 14 leviers pour booster son taux de conversion

E-commerce : 14 leviers pour booster son taux de conversion | Digital Marketing and E-Commerce | Scoop.it
Web-to-store, showrooming, comparateurs, avis des internautes, indice de confiance… Si l’achat en ligne a engendré une mutation profonde de notre manière de consommer, les e-commerçants doivent sans cesse...

Via Pierre Lelong
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Greg Piotto's curator insight, May 19, 2013 4:54 AM

Le e-commerce: simple et humain!

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Le e-commerce fera fi de la crise en 2013, selon les cybermarchands

Le e-commerce fera fi de la crise en 2013, selon les cybermarchands | Digital Marketing and E-Commerce | Scoop.it

(Relaxnews) - 85% des e-commerçants considèrent que le marché du commerce électronique poursuivra sa croissance, révèle une enquête de la Fevad, à paraître jeudi 11 avril dans le magazine spécialisé LSA. Près des trois quarts (74%) des cybermarchands interrogés prévoient une augmentation de leur chiffre d'affaire


Via Pierre Lelong
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SEO Strategies for 2013 | Top Seo Blog

SEO Strategies for 2013 | Top Seo Blog | Digital Marketing and E-Commerce | Scoop.it
Seo trends have evolved through the years, 2013 new trends are expected.

Via Eugene Aronsky
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