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Rescooped by Victoria Phillips from Public Relations & Social Media Insight
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Man Marries His Smartphone In Las Vegas - DesignTAXI.com

Man Marries His Smartphone In Las Vegas - DesignTAXI.com | digital marketing and communications | Scoop.it

How much do you love your smartphone? Aaron Chervenak loves his enough to want to marry it—and he did, in a little chapel in Las Vegas. In a video that document the “slightly unorthodox ceremony”, Chervenak discusses the reasons why he wants to tie the knot with a piece of technology. 


According to him, “we connect with our phones on so many emotional levels—we look to it for solace, to calm us down, to put us to sleep, to ease our minds”, which to him is what a relationship is about. 


While this unconventional union is not legal, Chervenak hopes that his wedding would “act as a symbolic gesture to show how precious our smartphones are becoming in our daily lives”....


Via Jeff Domansky
Victoria Phillips's insight:
this is a humorous article about a man marrying his i-phone since it is the place we go for comfort and solace and happiness. Although it is meant to be funny it has a serious message behind it, we spend too much time with our phones. Our phones are with us more often than we are with our significant others, we even use it to connect to them. It's a bit of social awareness to get people to realize that we need to put our phone down sometimes because when it becomes more important than real people, there's a problem. 
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Jeff Domansky's curator insight, July 10, 2:43 AM

I thought what happens in Vegas is supposed to stay in Vegas? Weird weekend fun!

Rescooped by Victoria Phillips from MarketingHits
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28 of the Best Marketing Campaigns of 2016

28 of the Best Marketing Campaigns of 2016 | digital marketing and communications | Scoop.it
Looking for inspiration? We found 28 examples of the best marketing campaigns thus far in 2016, as well as all a look at the brilliant people behind them.

Via Brian Yanish - MarketingHits.com
Victoria Phillips's insight:
this article is about different marketing campaigns and why they were successful. These campaigns include general mills april fools mixtape where they hired a music student to create Watch the Stove. My favorite is the campaign by Anand Sanwal who made email more personal by adding little tie bits and signing them with "I love you".
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10 intriguing social media stories from June 2016

10 intriguing social media stories from June 2016 | digital marketing and communications | Scoop.it
It's been a busy month for many reasons, so you might have missed some key developments across social media.
Via Brian Yanish - MarketingHits.com
Victoria Phillips's insight:
This article is about different interesting stories from various social media websites. In all honesty my reason for posting this article is that it really shows how engraved social media is, we actually have social media stories that are shared on social media about how crazy social media is. 
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blushinghands's comment, July 4, 4:46 AM
Great
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8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results : Social Media Examiner

8 Instagram Tools to Create, Manage, and Analyze Your Marketing Results : Social Media Examiner | digital marketing and communications | Scoop.it
Are you ready to improve your Instagram marketing? Discover eight tools to create, manage, and analyze your Instagram marketing.
Victoria Phillips's insight:
This article is about different apps and tools that people can use to improve their instagram abilities like an app that lets you type a text over an image. I just think its crazy that marketing via phone apps has become so popular that more apps have been developed to assis. 
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10 Killer Social Media Advertising Hacks For Content Marketers

10 Killer Social Media Advertising Hacks For Content Marketers | digital marketing and communications | Scoop.it
Let’s start with the bad news first. It’s tougher than ever to get content noticed. Changes to Google search results pages have further obscured content organically, especially on competitive com…
Victoria Phillips's insight:
This article is all about the best way to get your business noticed on social media by paying for advertisement, using a variety of vehicles and targeting your audience. I think that it is crazy that most of the content on social media is not shared and the way to get it noticed, especially on fb is to add subtitles so people don't actually have to click and view the video. 
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Will 'Memories' Change Snapchat as We Know It?

Will 'Memories' Change Snapchat as We Know It? | digital marketing and communications | Scoop.it
Over the past three years, Snapchat has been slowly moving away from its original concept: a place for creating and sharing ephemeral content that disappears immediately after being shared. With the introduction of Stories in 2013, a feature that allows photos and videos to be visible for 24 hours, the app started inching away from that mission.

This week, Snapchat took a giant leap away from its initial premise by introducing Memories. The new feature enables users to share content after the initial photo has been taken, allowing for a more curated (and less instantaneous) experience.

But is this too far away from the Snapchat its core user base loves? Will Snapchat shoot itself in the foot by trying to capture a broader audience?

Here's everything you need to know about Memories, and what it might mean for the future of the social app.

Via Brian Yanish - MarketingHits.com
Victoria Phillips's insight:
This article is about snapchat's new feature, memories. It questions whether or not this new addition strays too far from the original premise of uncut immediate content that doesn't stick around. I think its interesting that snapchat is trying something new that isn"t so new. It is basically copying face book's feature where it shows you old photos that you've posted.
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Brian Yanish - MarketingHits.com's curator insight, July 11, 12:42 AM

Do you like the new Snapchat memories?

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Introducing #Stickers on Twitter #twittermarketing

Introducing #Stickers on Twitter #twittermarketing | digital marketing and communications | Scoop.it
Coming soon: add accessories, props, and emojis to your photos on Twitter, and see how stickers are being used by people around the world.

Via Brian Yanish - MarketingHits.com
Victoria Phillips's insight:
This article is about the new Twitter ipdate that allows you to connect your photos to Twitter. I personally do not have a Twitter but I think it related to what we've been talking about this week with social network theory. Nowadays it's not just about how you connect on fb it's about how your fb, Twitter, Instagram etc. connect
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Rescooped by Victoria Phillips from Public Relations & Social Media Insight
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3 Secrets to Great Content Marketing

3 Secrets to Great Content Marketing | digital marketing and communications | Scoop.it
With so much to do, how can we cut through the clutter and focus on creating fresh content that really resonates with the audience we’re trying to reach?


In a joint presentation with my colleague and creative director, David Lesue, we shared six answers to this question — both at the Intelligent Content Conference in Las Vegas in March as well as Workfront’s LEAP user conference in Miami in May.


Read on for our top three secrets to great content marketing, adapted in part from those presentations


Via Jeff Domansky
Victoria Phillips's insight:
This article is about what you need to do to have good attractive content on your social media sight. It highlights putting time into different ideas, keeping up with social trends, and working within multiple channels. I just thought Coca Cola's 70/20/10 rule was interesting because they focus a lot on experimenting with different things and they are also successful so there must be a correlation.
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Jeff Domansky's curator insight, July 1, 11:43 PM

Three great tips to content marketing success from Joe Staples.

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10 Social Media Marketing Stats Guaranteed to Surprise You

10 Social Media Marketing Stats Guaranteed to Surprise You | digital marketing and communications | Scoop.it
Whether or not you use social media yourself or for your business, every marketer is at least aware of its existence. How could you not be when a third of the world’s population are actively using…
Victoria Phillips's insight:
This article shares and discusses social media statistics. For instance, 33% of millennials want to access businesses through social media and people spend on average 109 minutes per day online. I can't believe we spend an nearly 2 hours a day looking at our phones or computers. Thats like the length of a movie spent staring at Facebook. 
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