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A Futurist Looks at the Future of Marketing

A Futurist Looks at the Future of Marketing | Digital Marketing and Analytics | Scoop.it
Insights from Gerd Leonhard on the marketing trends you should be paying attention to now.
Umesh Choori's insight:

Key to success : Reach customers at emotional level - using data!

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7 Types Of Digital Marketers: Modern Marketing Humor [Infographic] - Bit Rebels

7 Types Of Digital Marketers: Modern Marketing Humor [Infographic] - Bit Rebels | Digital Marketing and Analytics | Scoop.it
This humorous infographic breaks down the seven different types of digital marketers. It highlights how modern marketing is unique and creative today.
Umesh Choori's insight:

Marketing is more complex now - needs both left and right brain.  Funny infograph

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malek's curator insight, May 11, 2013 3:14 PM

Good humor is always in demand

Jennifer Beever's curator insight, May 12, 2013 6:43 PM

I think I'm mostly Social Media Master with a little Snarky Marketer rolled in, because I do get on my soapbox and rail against the injustice of SEO and website compabnies charging lots for outdated sites and tactics.

Jennifer Beever's comment, June 8, 2013 6:07 PM
Yeah, the old school advertiser. Those mad men and women who are holding on....
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Four Foundational Elements of Marketing Analytics Success - Profs

Four Foundational Elements of Marketing Analytics Success - Profs | Digital Marketing and Analytics | Scoop.it

Key excerpt...

 

Best-in-Class Marketing Analytics: Four Foundational Elements

So what does a best-in-class marketing organization look like vis-à-vis analytics? What are the key areas it needs to get right?

As with many failed technology implementations of the past, a lot of marketing organizations today think that they are on the path to greater insight because they now have analytics technology.

The reality is that it takes a significant investment in four foundational areas to ensure analytics success:

A superior analytics strategy that is well connected to the business strategyInvestment in the people that drive and use analyticsThe alignment of processes and standards across Marketing and SalesThe use of world-class technology
Via marketingIO
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marketingIO's curator insight, May 16, 2013 7:29 AM

And this scoop goes hand in hand with the adjacent scoop. Data and analytics: think like a marketing scientist, act like one with a strong foundation. You'll want to click through for the details behind each of these four elements.


  • See the article at www.marketingprofs.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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Big Data For Marketing? It's All About The Questions - B2B Marketing Insider

Big Data For Marketing? It's All About The Questions - B2B Marketing Insider | Digital Marketing and Analytics | Scoop.it
What is the opportunity in Big Data for Marketing? In this post I suggest it is all about knowing which questions to ask...

 

Key excerpt...

 

I believe every marketing plan should start with an analysis of your companies “share of conversations.” This shows you not only how well known your company is in your solution space, but also how likely your customers are to act on that awareness (RT, comment and ultimately convert to a lead and a customer).

My own 4-step plan to Big Data Marketing Insights:

Define your customers’ top keywords and topics through search analysis. Starting with a simple look at Google Trends.Social analytics to show what % of social conversations include mention of your brand. This is where the data gets really big.Insights from your Website analytics will help you understand which keywords and referring domains drive conversions.Finally, combine these 3 massive big data sets to help to make decisions on marketing plans, tactics and budget.
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marketingIO's curator insight, May 15, 2013 10:37 AM

The author of this blog, Michael Brenner, is also VP of Global Marketing for SAP: he's one of the leading thinkers in the realm of digital marketing, and we pay attention. Although this take on Big Data is not on the same scale of Big Data projects, it does provide a starting point for tackling your data to drive greater insight. And don't forget Little Data (do a search to find out what we mean).


  • See the article at www.b2bmarketinginsider.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
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[INFOGRAPHIC] Marketing Technology LUMAscape - LUMA Partners

SlideShare is the world’s largest community for sharing presentations. Discover great content and connect with like-minded individuals.

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Umesh Choori's insight:

Excellent overview, missnig some solutions, some solutions across multiple areas.  New spaces evolving, others merging, new solutions being added ... very dynamic indeed.

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marketingIO's curator insight, May 10, 2013 8:37 AM

Cynthia Jennings, a friend and LinkedIn connection, pointed this out the other day, and we wanted to get this to you. It's an eyechart, but fascinating look at the marketing technology space. LUMA Partners have other similar "scapes" that can be found here.


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The Ultimate Guide To Understanding Digital Marketing [Infographic]

The Ultimate Guide To Understanding Digital Marketing [Infographic] | Digital Marketing and Analytics | Scoop.it
Do you understand exactly what digital marketing is? It's an often misunderstood & misused term. Learn about it in this infographic that explains it well.
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Hans Börjesson's curator insight, September 27, 2013 9:50 AM

Digital marknadsföring

Progressive training's curator insight, November 18, 2013 10:25 AM

The Ultimate Guide To Understanding Digital Marketing 

 

http://goo.gl/ivsB2S

 

Roberto Nocera's curator insight, January 7, 2014 12:24 PM

Digital Marketing Infographic

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The Power of Analytics | Wipro

The Power of Analytics | Wipro | Digital Marketing and Analytics | Scoop.it
A new study by the economist intelligence unit, commissioned by Wipro, finds a strong relationship between earnings growth and strategic use of data.

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marketingIO's curator insight, May 15, 2013 7:43 AM
  • See the article at visual.ly
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
systerwoody's curator insight, June 1, 2013 9:39 PM

EAF563.Groupwork

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Enterprise Business Intelligence And Analytics Startup EdgeSpring Raises $11M ... - TechCrunch

Enterprise Business Intelligence And Analytics Startup EdgeSpring Raises $11M ... - TechCrunch | Digital Marketing and Analytics | Scoop.it
Enterprise Business Intelligence And Analytics Startup EdgeSpring Raises $11M ...
TechCrunch
The EdgeSpring platform accelerates the building of analytics applications that parse business intelligence data like sales, financials and more.
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