Digital Marketing Age
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Digital Marketing Age
All about Digital Marketing – social media, interactive advertising, content strategy and more
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The Number One Mistake Everybody Makes on Twitter

I can't believe that so many people misunderstand a super fundamental piece of Twitter's functionality. It's shocking.
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Why Content Marketing is the New Branding

Why Content Marketing is the New Branding | Digital Marketing Age | Scoop.it
Branding isn't your company name. It’s not a tag line. It’s not a logo. Branding is just another name for creating a perception. When market
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How content marketing fails

How content marketing fails | Digital Marketing Age | Scoop.it
Facebook and Tumblr's recent branded content projects demonstrate the importance of linking content marketing to a clear business objective
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Turn Your People into Better Brand Journalists: 4 Newsroom Practices

Turn Your People into Better Brand Journalists: 4 Newsroom Practices | Digital Marketing Age | Scoop.it
To position your organization as a leader in your industry, turn your teammates into better brand journalists by adopting these 4 newsroom practices. If you have the time and resources, it will rea...
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How Do You Measure Content Marketing? [INFOGRAPHIC] - AllTwitter

How Do You Measure Content Marketing? [INFOGRAPHIC] - AllTwitter | Digital Marketing Age | Scoop.it
How Do You Measure Content Marketing? [INFOGRAPHIC]
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Content Marketing Can Drive Sales

Content Marketing Can Drive Sales | Digital Marketing Age | Scoop.it
The founder and CEO of a subscription e-commerce service geared toward parents says content marketing works, but it's a balancing act
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5 Major Content Marketing Problems (with 5 Helpful Solutions)

5 Major Content Marketing Problems (with 5 Helpful Solutions) | Digital Marketing Age | Scoop.it
Content marketing can be extremely complex. But marketers themselves are often to blame for a lot of the problems they encounter. Check out these 5 content marketing problems complete with 5 soluti...
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Matt Cutts on Links & How to Succeed With Content Marketing

Matt Cutts on Links & How to Succeed With Content Marketing | Digital Marketing Age | Scoop.it
In a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. Here are some emerging themes of that discussion, key takeaways, and what it all means to marketers.
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How Pepsi uses Facebook, Twitter, Pinterest and Google+

How Pepsi uses Facebook, Twitter, Pinterest and Google+ | Digital Marketing Age | Scoop.it
In the latest of our posts looking at how major brands use the four main social networks I’ve decided to turn the spotlight on Pepsi.
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Why LinkedIn is Betting their Business on Content Marketing

Why LinkedIn is Betting their Business on Content Marketing | Digital Marketing Age | Scoop.it
Why #LinkedIn is Betting their Business on Content Marketing
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Honey, I Shrunk The Agency - Forbes

Honey, I Shrunk The Agency - Forbes | Digital Marketing Age | Scoop.it
Advertising too is likely to start relying more and more on freelance talent to be assembled for creative projects ad-hoc.
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Get ready for Marketing 2020

The 2020 consumer is coming fast. Companies need to get ready for a new form of marketing. This presentation describes the capabilities and the organization nee
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Social Media is as Worthless as the Telephone

Social Media is as Worthless as the Telephone | Digital Marketing Age | Scoop.it
Barry Feldman looks at the adoption of social media by executives and contemplates if they felt the same way years ago about using a telephone to communicate with their customers.
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The 4 Words That Will Get Your Email Opened

The 4 Words That Will Get Your Email Opened | Digital Marketing Age | Scoop.it
"You Are Not Alone" In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the most-opene
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Rise of the Brand Journalist

Rise of the Brand Journalist | Digital Marketing Age | Scoop.it
As a newly trusted resource, social media has uncovered a rich opportunity for brands: a brand journalist, an emerging digital trend in 2013.
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How to turn content marketing into content ROI

How to turn content marketing into content ROI | Digital Marketing Age | Scoop.it
If content marketing has replaced direct contact, how can companies engage with prospects? Put another way, what do 100 likes of an infographic on Facebook, 1,000 views of a video on YouTube or 10,...
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Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools

Use SlideShare to Turn Your Marketing Channels into Lead Gen Tools | Digital Marketing Age | Scoop.it
Even if you're using SlideShare, chances are you're not using it to its full potential. SlideShare solutions consultant Kevin Fisher shares tips on how to use SlideShare to turn any marketing chann...
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24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC]

24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC] | Digital Marketing Age | Scoop.it
24 Statistics, Tips & Tricks To Boost Your Content Marketing Strategy [INFOGRAPHIC]
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NEWSFLASH: Content is Still King

NEWSFLASH: Content is Still King | Digital Marketing Age | Scoop.it
As a writer, I have always been fueled by words. They’re the root of my interests (see: writer), they drive my decisions as a consumer, and they keep me intrigued as a digital marketer. Good, well-written, thoughtful, intentional, beautiful copy?
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5 Tips for Creating Content That's Educational—and Unforgettable

5 Tips for Creating Content That's Educational—and Unforgettable | Digital Marketing Age | Scoop.it
As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator...
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Turn Your People into Better Brand Journalists: 4 Newsroom Practices

Turn Your People into Better Brand Journalists: 4 Newsroom Practices | Digital Marketing Age | Scoop.it
To position your organization as a leader in your industry, turn your teammates into better brand journalists by adopting these 4 newsroom practices. If you have the time and resources, it will rea...
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Presentation Design Techniques from the Masters

Here's our take on some popular approaches to Presentation Design seen in some work by great presenters. Enjoy! Download here for a Tweet!: http://goo.gl/eV54K
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Why Content Marketing?

Why Content Marketing? | Digital Marketing Age | Scoop.it
Is content just another frothy buzz concept or is it super duper helpful? Why should you investigate Content Marketing?
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Richard Branson Reveals Virgin's Social Media Secrets

Richard Branson Reveals Virgin's Social Media Secrets | Digital Marketing Age | Scoop.it
The keys to creating an "irresistible brand."
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