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4 Tools that Measure Google+ Page Performance

4 Tools that Measure Google+ Page Performance | Digital Marketing Africa | Scoop.it
Are you keeping tabs on your Google+ performance? Discover four tools to measure Google+ analytics, identify your key audiences and boost engagement.

Via Peter Azzopardi
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interesting

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Peter Azzopardi's curator insight, June 17, 2014 2:04 PM
Why Google+?

Google+ has over 300 million users, the ability to search social content and almost double the engagement of Twitter. In fact, Google+ is a close second behind Facebook.

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Install Android 4.3 jelly bean on x-86 based computer or laptop ~ TechWeem

Install Android 4.3 jelly bean on x-86 based computer or laptop ~ TechWeem | Digital Marketing Africa | Scoop.it

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One Website, Many Devices. Responsive Web Design Live in Action!

One Website, Many Devices. Responsive Web Design Live in Action! | Digital Marketing Africa | Scoop.it

Watch out this video and switch to Responsive Web Design with WebGuru Infosystems and let a single website bring that perfect user-experience across multiple screens.

 

 


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3 Easy Steps to Engaging Your Customers | Social Media Examiner

3 Easy Steps to Engaging Your Customers | Social Media Examiner | Digital Marketing Africa | Scoop.it

Are your customers spreading a good word about your business?

Are you happy with your volume of referral business?

If not, it could be that your “engagement marketing engine” is not revved up.

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Social Media Practices to Expect in 2013

Social Media Practices to Expect in 2013 | Digital Marketing Africa | Scoop.it

Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.

 

It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees.
Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.

 

Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...


Via Lauren Moss, Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Eliza Steely's comment, December 13, 2012 12:57 PM
I love that point Martin! I think people call it social because of the personal element to it as opposed to advertising and things like that, especially because it's so interactive in nature. Do you have a suggestion as to what to change the name to?
ThePinkSalmon's comment, December 13, 2012 11:44 PM
Very good indeed!
donhornsby's curator insight, December 14, 2012 6:23 AM

(From the article): "The coming year will see a massive increase in companies using social media services to market their goods and services, recognising the potential for sharing content and information and enhancing engagement with target audiences."

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This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer

This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer | Digital Marketing Africa | Scoop.it

Are you up against competition that has deep pockets and can outspend you using traditional advertising methods?

 

Does it seem like a losing battle to go head-to-head with them to get new prospects?

 

Particularly for startup companies, using traditional advertising and marketing methods can get expensive…especially if you’re up against an established company with more money than you.

 

This is why you need to use marketing channels that will bring you the attention and customers you need without breaking your bank. Fortunately you have an entire group of channels that you can use…

 

Thanks to inbound marketing.

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Paula King, Ph.D.'s curator insight, December 25, 2012 11:45 PM

Finding ways to stand out on the web; check out the channels in this article.

Mike Ellsworth's curator insight, March 5, 2013 9:49 AM

This is a good overview of modern digital marketing techniques.

Mike Ellsworth's comment, March 6, 2013 2:37 PM
Thanks for the reScoop, Dário!
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How to Build a Direct Response Funnel in YouTube

How to Build a Direct Response Funnel in YouTube | Digital Marketing Africa | Scoop.it
When it comes to marketing on YouTube, advertisers don’t often pursue the video platform’s power to drive direct response leads and sales. These are some of the essential components to consider when creating a direct response funnel in YouTube.
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An Inbound Marketing model for 2013 [New infographic] - Smart Insights Digital Marketing Advice

An Inbound Marketing model for 2013 [New infographic] - Smart Insights Digital Marketing Advice | Digital Marketing Africa | Scoop.it

t’s almost a year ago since we created our blueprint for content marketing infographic – and with so much conversation now around the converging of digital and ‘off-line’ media, the proliferation of mobile and the increasing popularity of marketers talking about paid, owned and earned media we wanted to update our blueprint for 2013.

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Five Types of Social Media Influencers | Social Media Today

Five Types of Social Media Influencers | Social Media Today | Digital Marketing Africa | Scoop.it

What makes a good influencer?

“Influence” is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of:

commercial and financial successreputation and credibilityquality of affiliations and contactscharisma and the impact of personality

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Henri RUET's curator insight, March 8, 2013 2:00 PM

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Application Development at iOS is Costly Compare to Android, Blackberry, Windows and Others

Application Development at iOS is Costly Compare to Android, Blackberry, Windows and Others | Digital Marketing Africa | Scoop.it
iOS application development is economically expensive compare to other mobile operating system platforms like android, windows, blackberry and others.

Via Peter Azzopardi
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Peter Azzopardi's curator insight, June 19, 2014 6:11 AM

Nothing to surprise here with the research as Apple has always traded at the top when it’s an economic matter whether it’s buying an iPhone or developing an app for iPhone.

Guest Post: Thanks to @Rahul Vyas for the scoop.

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Infographic: What is POE? - Marketing Technology Blog

Infographic: What is POE? - Marketing Technology Blog | Digital Marketing Africa | Scoop.it

In preparation for our Webinar today, I wanted to share this fantastic infographic on POE from the Interactive Advertising Bureau of  Canada and The Brainstorm Group. POE is just an acronym for the three  methods of content distribution. Paid, Owned and Earned media are all viable  strategies for building your authority and spreading your reach in social  media.

Paid Media is the use of paid advertising channels to drive  traffic and the brand’s overall message to your content. It’s used to create  awareness, jumpstart other forms of media and to get your content seen by new  audiences. Tactics include print, radio, email, pay per click, facebook ads, and  promoted tweets.Owned Media are media, content and platforms that are  partially or completely ownedoe or controlled by the business. The role is to  house the content, build authority and relationships, and ultimately to engage  the prospect or customer. Tactics include publishing blog posts, press releases,  whitepapers, case studies, ebooks and social media updates.Earned Media is the acquisition of mentions and articles on  established channels not gained through advertising – many times it’s news  coverage. Earned media sources typically already have authority, ranking and  relevance to a given industry or topic, so getting mentions helps to build your  authority and spread your reach. Tactics include public relations, and outreach  programs to industry influencers and bloggers as well as social  networking.

Read more: http://www.marketingtechblog.com/infographic-what-is-poe/#ixzz2Ry1kT75h


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Russ Merz, Ph.D.'s curator insight, April 30, 2013 1:07 PM

A very detailed and useful explanation of the differences between Paid, Owned and Earned media. A Keeper!

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Free healthy pregnancy text messaging service in Tanzania (Wazazi Nipendeni)

Courtesy of the mHealth Tanzania Public Private Partnership, which is led by the Ministry of Health & Social Welfare in Tanzania and operating with the suppo...

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How to Calculate the Value of a Like

How to Calculate the Value of a Like | Digital Marketing Africa | Scoop.it

Over my decade working in web marketing, I've spent a ton of time at various marketing conferences, and I've read countless books and blogs about new media. I've noticed a disturbing trend over the past few years in the social media end of the communications world. Much of the advice and strategy I hear boils down to little more than "unicorns and rainbows" superstitions like "engage in the conversation" and "be awesome." Not only has much of the industry ignored hard metrics and dollars-and-cents ROI math; there has actually been a vocal opposition to measurement and accountability.

Effective marketers expect to see clear cut, positive ROI for every other channel of online marketing including email, search, and display advertising. But for some reason, many seem to forget about return when it comes to channels like Facebook and Twitter.

At HubSpot, the inbound marketing software company where I work, we're obsessed with hard data and metrics for every inch of our business. So it seemed like a no-brainer to me that we should understand exactly what the value of each social networking connection is to our bottom line. It was out of that love of numbers that I began work on the value of a like (VOAL) formula.

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How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner

How to Use Google Analytics to Improve Your Social Media Marketing | Social Media Examiner | Digital Marketing Africa | Scoop.it

Have you ever wanted to know which of your links are driving more traffic?

Seeing referral traffic from Facebook is great, but which wall post drove the traffic?

Do visitors who come from Twitter tend to spend more time on the site than visitors coming from a banner campaign?

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How To Use Foursquare To Market Your Business

How To Use Foursquare To Market Your Business | Digital Marketing Africa | Scoop.it

When we think of social media and business, the first few things to come to mind are Facebook and Twitter. Yet, there is one mobile app that tends to get overlooked by businesses: Foursquare. True, it doesn’t have the same numbers that the likes of Facebook and Twitter can boast, but what it does have is a dedicated audience which has made over three billion check-ins.

 

Regardless of whether you’re a retailer or not, any business can use Foursquare and getting yourself set up is easy. The only thing it needs is you to get involved

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SEO Revelations for 2013

SEO Revelations for 2013 | Digital Marketing Africa | Scoop.it

The past 2 years have brought in a tremendous amount of change in the world of search, and 2013 will be no different. More Panda releases, Penguin, The EMD update, top heavy ads, and the DMCA update all mark a shift in capabilities for Google. There is more to come.

 

Today I'm going to take a shot at six predictions for 2013. Some of these predictions may relate to things that you already suspect or believe, but for which tangible proof will emerge. Others may be a bit more controversial. Here goes.

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How to Master Facebook Marketing in 10 Days

How to Master Facebook Marketing in 10 Days | Digital Marketing Africa | Scoop.it

Wondering how to quickly build a faithful following on Facebook?

Whether it’s Facebook’s complexity or simplicity that has you stymied, if you put in just a little effort— for 10 days—you can boost your Facebook interactions by 10, 20, even 30 percent or more.

In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you'll learn how to:

Evaluate successful Facebook pagesUnderstand Facebook best practicesSpeak Facebook-eseCreate custom Welcome PagesCreate a content calendarUnderstand EdgeRank and the art of engagementPut on a showCreate a contestRun a targeted ad campaignUse Facebook’s analytics package ‘Insights’

Start garnering fans and customers who will spend real money as a result of your social marketing magic. Download the new eBook “How to Master Facebook Marketing in 10 Days” now!

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Henri RUET's curator insight, March 8, 2013 1:59 PM

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WELCOME to Tocquigny's "Digital Marketing Daily"

WELCOME to Tocquigny's "Digital Marketing Daily" | Digital Marketing Africa | Scoop.it



This page is dedicated to our friends who are interested in keeping up with the latest business marketing news and trends. This one-stop destination recaps the latest headlines and developments throughout the day.



ABOUT TOCQUIGNY

Tocquigny is a leading digital marketing agency. We build brands that give our clients a competitive edge by leveraging the latest new media technologies in digital innovation, web design, social media, and mobile marketing.

 

CONTACT US

MTurner@Tocquigny.com

512-532-2800

www.Tocquigny.com 


CONNECT

@Tocquigny  |  Linkedin  |  Facebook  |  Pinterest  |  YouTube  |  Tumblr

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CSS Cheat Sheet | OverAPI.com

OverAPI.com is a site collecting all the cheatsheets,all!

Via Kathleen Cercone
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Kathleen Cercone's curator insight, March 27, 2013 7:53 AM

Some good tools 

Daniel Polecheck's curator insight, March 31, 2013 4:22 AM

For the ones that you don't use very often.