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Digital & Marketing
A collection of news, reviews, updates and ideas to develop a deeper understanding of using digital & social media marketing for business
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#The Rules of Social Media: Asking Me To Follow You On Twitter ...

#The Rules of Social Media: Asking Me To Follow You On Twitter ... | Digital & Marketing | Scoop.it
People are always asking entrepreneur Cindy Gallop to follow them on Twitter, but that doesn't make her hit the "Follow" button. Gallop, whose new startup MakeLoveNotPorn is a social media-driven platform that aims to fuel ...
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Meet Facebook’s Oldest User

Meet Facebook’s Oldest User | Digital & Marketing | Scoop.it
There are 955 million active users on Facebook -- and not all of them are in their teens or 20s. The fastest-growing demographic on the service, for at least the last two years, has been women over 55.
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Four tips to help make your event ‘tweetable’

Four tips to help make your event ‘tweetable’ | Digital & Marketing | Scoop.it
TweetThis summer has certainly raised the bar on producing events. The successes of the Jubilee and London 2012 have left everyone buzzing – and turning to social media in record breaking numbers.
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Think first when measuring social

Think first when measuring social | Digital & Marketing | Scoop.it
Why marketers aren’t giving social media marketing the credit it deserves Despite how important social media has become to marketers, Adobe are suggesting that it still isn’t being recognized for driving website traffic, engagement and conversions...
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Social media demographics 2012: 24 sites including Twitter ...

Social media demographics 2012: 24 sites including Twitter ... | Digital & Marketing | Scoop.it
If you ever wanted to know the age and sex of social media users on Facebook, Twitter, LinkedIn, Pinterest, Tumblr, Reddit, Hacker News, Slashdot, Github, Stack Overflow, Orkut, Quora, WordPress.com, Blogger, Flickr, ...
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The best social media policy every written | The Wall Blog

The best social media policy every written | The Wall Blog | Digital & Marketing | Scoop.it
There have been a lot of good guides and tips published on social media policy. We've seen the good from The New York Times with its 'Five guiding principles of social media' and the Cabinet Office guidance for civil servants.
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Is your news article tweetworthy? Algorithm can predict that

Is your news article tweetworthy? Algorithm can predict that | Digital & Marketing | Scoop.it
Roja Bandari, a Ph.D. candidate in electrical engineering at UCLA, developed an algorithm that predicts with 84 percent accuracy whether a news article will be popular on Twitter or bomb on the social media site.

 

Bandari came up with the algorithm with two Hewlett Packard Lab researchers while she was working at HP as an intern. She shared the paper in June at the 2012 International Association for the Advancement of Artificial Intelligence Conference on Weblogs and Social Media.

 


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Content is king: Still true in the mobile era? | Socialmedia.biz

Content is king: Still true in the mobile era? | Socialmedia.biz | Digital & Marketing | Scoop.it

Content is king, but in the mobile era, it will only remain king if it is optimized for mobile devices.

 

Bill Gates was the first to coin the phrase “content is king,” and ever since he coined it in 1996, content creators, website owners, journalists and pundits of the digital era have recited it, dissected it, argued about it or agreed on it.


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Practical issues to consider when reviewing a company’s digital marketing

Practical issues to consider when reviewing a company’s digital marketing | Digital & Marketing | Scoop.it
Look to your site first, or opportunities will go down the plughole
Digital marketing strategies vary wildly from business to business as well they should.
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Emerging B2B Content Marketing Trends In 2012 | Business 2 Community

Emerging B2B Content Marketing Trends In 2012 | Business 2 Community | Digital & Marketing | Scoop.it
There's an interesting new survey out on B2B Content Marketing Trends that was compiled from responses by marketing professionals in the B2B Technology (Emerging B2B Content Marketing Trends In 2012 http://t.co/AHEJCNs9...)...
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10 interesting digital marketing stats we've seen this week

10 interesting digital marketing stats we've seen this week | Digital & Marketing | Scoop.it
Here are some of the most interesting digital marketing stats we've seen this week.
Stats include PPC vs. natural search traffic, social media's impact on retail sales, connected TV, Pinterest's traffic increase and f-commerce.
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Social Media Intelligence Brief, Aug. 22, 2012 | Social Media Today

Social Media Intelligence Brief, Aug. 22, 2012 | Social Media Today | Digital & Marketing | Scoop.it
Hubspot and SEOmoz just released the results of their Social Media Marketing survey and yesterday announced the results during a webinar – their blog post about the survey ...
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Digital Marketing Strategy Daily

Digital Marketing Strategy Daily | Digital & Marketing | Scoop.it
A newspaper by Traction Group - updated daily with a curated selection of articles, blog posts, videos and photos. (Digital Marketing Strategy Daily is out!
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The Future of Mobile is Right Time Experiences - Forbes

The Future of Mobile is Right Time Experiences - Forbes | Digital & Marketing | Scoop.it
We've answered all of the basic questions in mobile such as: Will we have 4G networks and when? Will consumers adopt devices and what kinds? Will the app store be successful? Will BYOD happen?

 

Thus, I’m currently researching the future of mobile which I believe is about transforming how business is done. I believe the future is in combining mobile, big data and analytics (with help from the cloud) to deliver Right Time Experiences.


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What makes someone leave a website?

What makes someone leave a website? | Digital & Marketing | Scoop.it

Attracting a potential customer is hard enough. Grabbing their interest and retaining them is even more difficult. Its important to design your website so frustration is kept to a minimun, thereby maximising customer retention.


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