Digital & Marketing
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Digital & Marketing
A collection of news, reviews, updates and ideas to develop a deeper understanding of using digital & social media marketing for business
Curated by Beth Lloyd
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How to build a digital relationship that lasts

How to build a digital relationship that lasts | Digital & Marketing | Scoop.it
Making new friends and building new relationships when you are an adult is not easy. Anyone who has ever moved house, city or job can testify to this. There are reams of advice columns in magazines about how to do it.
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Which content marketing metrics are you using?

Which content marketing metrics are you using? | Digital & Marketing | Scoop.it
Content marketing is all the rage right now, but how are publishers measuring the success of their content strategies? What are the most important metrics?
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10 examples of QR code madness

10 examples of QR code madness | Digital & Marketing | Scoop.it
QR codes can be useful, and there are some great examples of QR campaigns that worked well.
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Brands Should Be Friends with Brands on Social Media | Social Media Today

Brands Should Be Friends with Brands on Social Media | Social Media Today | Digital & Marketing | Scoop.it
After following a recent interaction between AMC Theatres and Oreo on Twitter, a thought hit me: brands should make friends with brands on social media.  Image It started out innocently with Oreo asking fans, “Ever bring your own Oreo cookies to...
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7 Editing Tips to Improve your Blog-Writing Skills | Social Media Today

7 Editing Tips to Improve your Blog-Writing Skills | Social Media Today | Digital & Marketing | Scoop.it
"Write drunk; edit sober."- Ernest Hemingway...
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The 4 Hottest LinkedIn Groups for B2B Content Marketers: Content Marketing Strategy, Copywriting, Social Media Consulting Reputation Capital: Content Marketing Strategy, Copywriting, Social Media C...

The 4 Hottest LinkedIn Groups for B2B Content Marketers: Content Marketing Strategy, Copywriting, Social Media Consulting Reputation Capital: Content Marketing Strategy, Copywriting, Social Media C... | Digital & Marketing | Scoop.it
LinkedIn Groups should be placing for discussion and networking, not blogspamming. Learn which B2B Content Marketing groups are best .
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Creative Sandbox by Google

Creative Sandbox by Google | Digital & Marketing | Scoop.it
Creative Sandbox by Google is a collection of the coolest, most inspiring campaigns across the web.
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7 Twitter Marketing Campaigns to Learn From

7 Twitter Marketing Campaigns to Learn From | Digital & Marketing | Scoop.it

*Ideas 4 and 7 I think are particularly useful for B2B*

 

Delve in to Twitter marketing lessons from American Airlines, Network Solutions, UNICEF India, IBM, USA for UNHCR, McDonald's Canada and appbackr.

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Email marketing: getting it right and read

Email marketing: getting it right and read | Digital & Marketing | Scoop.it
Long ago, emails were text. No formatting, images or attachments. For alternative fonts, different colours and other spectacle, you turned to web pages.
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Aviva launches HTML5 illustrated site for retirement advice - Brand Republic News

Aviva launches HTML5 illustrated site for retirement advice - Brand Republic News | Digital & Marketing | Scoop.it
Aviva, the insurance and pensions group, has launched a website that uses HTML5 technology, which offers advice to people reaching retirement age.
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What is digital strategy?

How to define your digital strategy. What is digital strategy? How can you make your business digitally ready though a model of people, process and technology?

Via Alex Butler
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This week's top six infographics

This week's top six infographics | Digital & Marketing | Scoop.it
Here's a round up of some of the best infographics we've seen this week.
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Should You Outsource Your Business Social Media Marketing?

Should You Outsource Your Business Social Media Marketing? | Digital & Marketing | Scoop.it
Social media is the first thing on everyone’s lips nowadays. There is an established code of ethics for using it properly. The question is whether you should hire someone to handle your social media needs or do it yourself.
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Search spend is slowing, but paid search remains key to digital marketing strategy | The Wall Blog

Search spend is slowing, but paid search remains key to digital marketing strategy | The Wall Blog | Digital & Marketing | Scoop.it
Forrester recently released a forecast that people in the search industry may find a little disquieting.
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Your company is awash with great content

Your company is awash with great content | Digital & Marketing | Scoop.it
Content marketing is a voracious consumer of content. Where do you find yours?
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Cutting Through the Noise on Twitter | Social Media Today

Cutting Through the Noise on Twitter | Social Media Today | Digital & Marketing | Scoop.it

Useful for my colleagues and friends starting out on Twitter, looking for a better way to segment the 'news'...

 

Now that your following a vast quantity of people, keeping on top of your following can now be quite daunting.

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Why the eBook is the Cornerstone of Your Content Marketing Strategy | Social Media Today

Why the eBook is the Cornerstone of Your Content Marketing Strategy | Social Media Today | Digital & Marketing | Scoop.it
the eBook is the cornerstone of your online marketing campaign...
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67% of businesses say social is integral to their marketing mix: infographic

67% of businesses say social is integral to their marketing mix: infographic | Digital & Marketing | Scoop.it
New research from Econsultancy and Adobe found that two-thirds of businesses (67%) agree that social media is integral to their marketing mix, while 66% say social is integral to their overall business strategy.
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What’s the value of social video? | The Wall Blog

What’s the value of social video? | The Wall Blog | Digital & Marketing | Scoop.it
The rise of social video over the last few years is phenomenal, with 72 hours of content uploaded to YouTube every minute.  So, social videos and the desire...
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21 Tips for Pulling Off a Spectacular Live Event

21 Tips for Pulling Off a Spectacular Live Event | Digital & Marketing | Scoop.it
Read through some handy tips and tricks for putting on an amazing trade show or conference.
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LinkedIn Blog » Hey UK, You’re One in 10 Million!

LinkedIn Blog » Hey UK, You’re One in 10 Million! | Digital & Marketing | Scoop.it

UK members on LinkedIn reaches 10m milestone. Good news for professionals looking to connect to peers, candidates and colleagues...

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Social media measurement: are you looking in the wrong place?

Social media measurement: are you looking in the wrong place? | Digital & Marketing | Scoop.it
Last week we released the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing, looking in detail at the current state of social media measurement.
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There is a bargain to be had in mobile advertising | The Wall Blog

There is a bargain to be had in mobile advertising | The Wall Blog | Digital & Marketing | Scoop.it
Keep it to yourself, but there’s a bargain to be had on mobile CPCs. Findings from Adobe's Q2 Global Digital Advertising report show that ROI on mobile...
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The Six Principles of Social Media

The Six Principles of Social Media | Digital & Marketing | Scoop.it
Six core social media principles, in combination, deliver on the promise of mass collaboration, and set social media apart from other forms of communication and collaboration.
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How did Penguin and Panda change SEO?

How did Penguin and Panda change SEO? | Digital & Marketing | Scoop.it
Penguin. Panda. SEO is obsessed with these animals. Find out what it is that's changed and what you can do about it.
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